Traci Murphy Email & Phone Number

Saint Paul, Mn, Us

St Paul, Minnesota, United States

Leadership Roles & Brand Standards• Improved brand communication and consistency by creating Brand Standards and Style Guide• Created new documentation for product launches• Spearheaded hiring of summer intern• Spearheaded new marketing strategy Print Promotions• Created copy and graphics for digital and print ads (B2B and B2C) for multiple markets• Created promotional materials and giveaway items including t-shirts, banners, and decalsWeb Management & Digital Marketing• Revamped display ads in multiple markets for higher CTR, with some larger display ads reaching over 1% (industry average approx. 0.4%)• Increased event registration an average of 6% using targeted marketing and strong CTAs• Created or updated web pages in WCMS using both HTML and WYSIWYG• Wrote web copy for news pages, lead-gen pages, product pages, and moreAnalytics & Reporting• Implemented monitoring of digital advertising using Google Campaigns• Implemented analyses and quarterly reports for tradeshow management• Increased eNews open rates to 35% (industry average approx. 25%) and clicks to 15% (industry average approx. 5%) through targeted lists, mobile design, and stronger CTAs

Provide editing, copyediting, and/or written material for companies or organizations. Clients have included:• Swirlwind Media• IBEW Local 292• Golson Media• KidsBooks LLC.

Kasson, Mn

• Managed content for print issues (18 per year) for three magazines• Increased online presences through cross-promotion and focus on engagement metrics• Launched digital magazine that reached 15,000 downloads within 5 issues• Wrote artist profiles• Wrote and designed newsletters, blog posts, web pages, and press releases• Managed budget and page allocation

• Assisted development team with donations processing, grant writing, annual fundraisers, and appeals• Read and made recommendations for unsolicited manuscripts• Wrote copy for and designed live auction booklet for annual fundraising event• Designed fundraising campaign materials• Proofread or wrote materials as necessary

Somerville, Ma

• Supervised front end (cashiers, cafe, guest services, and carts) to ensure all guests received fast, fun, and friendly service• Managed break schedules• Promoted guest-focused performance• Acted as troubleshooter for front-end operations

Assisted marketing and enrollment team with promotional mailings, updating databases, processing applications, proofreading, and data analysis for 34 programs.

Researched and contacted hometown media for authors and illustrators of 15 books, resulting in three interviews and seven reviews. Compiled backlist using Access and Excel.

Ma, Publishing

Activities and Societies: Art Editor on Redivider

Ba And Bfa, English; Creative And Professional Writing

Activities and Societies: Hobson Union Programming Board (President); Rivers Meeting Literary Anthology (Editor-in-Chief); Dust and Fire.