Traci A. O’Brien Email & Phone Number

Bangalore, Karnataka, In

I enjoy the challenge of synthesizing complex information and putting into simpler forms, often for international clients or those trying to build strategic creative campaigns. Being a global citizen, I bridge and link: creative & analytics, cultures & generations, and brands with their stakeholders. • Produced comedy script for major network film and handled strategic music licensing opportunities for film soundtrack• Spearheaded content concepts, strategy and improved brand equity for: non-for-profits, entrepreneurs/ startups, and artists (musicians and comedians)• Survey writing for marketing research initiatives, personal branding, logo development, copywriting for press releases and social media, ghostwrote, and produced on-air radio materials• Negotiated contracts with local artists for their involvement on the show• Outlined framework for marketing leadership roles for large Australian based music company using MS Office Suite and Slack• Ghostwrite, speaking and collaborate with musicians, comedians, and actors to develop content; introduced them to new social media platforms/ streams of income via merchandise and fan subscription or engagement• Led demo team during major retail holidays and created recipes to drive sales and minimize waste• Built displays that appealed to senses and created slogans for store holiday signage• Created and hosted events to engage, educate, or entertain audiences Some brands include: WarnerMedia, Que4 Radio, Moving Picture Institute, Rene Health, Cure SMA, Live Nation, Rover, Fringe, Mariano's, NY Weekly, SIU College of Business, L.A. Wire, US Reporter, Medium

Hong Kong, |, Hk

• Pitched and was approved to launch hotels very first ad campaign which increased traffic flow and sales significantly• Built captivating store displays, purchased new products based on guests’ input and increased shipping speed by 88%• Implemented new pricing strategy which resulted in an increased profit margin on 3 key brand partners by 37%• Guest Services Agent in the Spa; learned skincare lines and treatment procedures, sold individualized treatment packages

Broadview, Il - Illinois, Us

• Added 17 net new corporate accounts, managed 23; one being 2112 an innovation music hub• Represented Windy City at expos, trade shows, and through guerrilla marketing tactics throughout MLB World Series playoffs and Chicago Cubs championship rallies • Provided sales support for domestic and international accounts• Cross-trained throughout organization • Sole photographer of fleet for professional MLB players during Cubs playoff games at Wrigley Field and Millennium Park parade for playoffs and world series celebration• Initiated marketing research survey to gain insight from stakeholders

Elk Grove Village, Illinois, Us

• Advised on social media strategy and marketing research initiatives which led to 579% increase in brand engagement• Speaker at Cure SMA International Conference in Disney and many other cities on an annual basis (still participate) • Purchasing, event planning, fundraising, and brand partnerships

Carbondale, Il, Us

While earning MBA, held office hours for 20 hours a week to aid college juniors and seniors with Marketing Research. Taught framing of survey questions to deliver quality insights. Experience public speaking; taught students rhymes and tricks for recall so that they could learn the knowledge I had acquired the year prior, in a fun way and simpler form. It was here and during my creative writing courses that I discovered a knack for synthesizing.Lectured to a class of 33 on how to use the Qualtrics survey writing database and export it to SPSS. I oversaw the attendance and assignments for three other Marketing instructors and provided students with constant tailored feedback on their progress and overall standing.

Carbondale, Il, Us

Brand development for the entire SIU College of Business

Chicago, Illinois, Us

- Connected to audience by making entertaining remarks during live webinar presentation on common generational differences- Video-taped President's speech at a large research firm on effective presentation skills- Crafted content for a press release announcing expansion efforts

Became exposed to the start-up environment and commercial construction industry. One of their biggest clients was, Wausau Tile, responsible for constructing what Chicagoan's refer to as "the Bean" in Millennium Park. I worked side-by-side with the CEO and participated in the conversation at meetings with industry partners. I attended trade-show demonstrations and promoted various environmentally friendly and innovative solutions for the roadway systems in Chicago. I identified key decision makers for every municipality in Illinois and then built a database with their contact information. Finally, after getting a grasp on their business model and strategies/ target market; I was able to enhance the written content on their website and suggest the appropriate CRM platform to invest in based on their small size, budget, and specific features desired for communication. The President was impressed by the research I had conducted and conclusion I had drawn specifically to match their needs and invested in the platform I suggested.

Master’S Degree, International Business

Master Of Business Administration (Mba), Marketing

Bachelor’S Degree, Marketing