Traci Phillips Email & Phone Number

Nashville, Tn, Us

New York, Us

Nashville, Tennessee, Us

Bridgestone Americas, Inc. (Bridgestone Retail Operations) Nashville, TNSenior Manager National Promotions and Retail Environment (March 2017- Present)Developed new local media approach for underperforming stores leveraging segmentation and a new process for new stores and first year marketing support.Monitor industry trends to continuously improve strategy and tactical execution. Developed new field marketing strategy shifting tactics to all digital approach resulting in 35% lead increase in its first year of adoption.Introduced new AI technology allowing our brands to add two channels with segmented and targeted content.Award winning activations with national and international sports platforms (NFL, INDY, Olympics) leveraging customer insights to develop effective promotional and brand awareness campaigns resulting in incremental tire and service growth and brand reach. Campaigns inclusive of both internal and external communication strategies and the sharing of data/analytics across the organization to improve effectiveness Lead 45+ team with cross functional integrated marketing efforts across all brands to create seamless customer journeys and impactful promotional campaigns.Maintain key brand metrics (UBA, familiarity and purchase intent) while delivering on annual business, messaging, and media priorities across all marketing channels. Refine marketing mix for ongoing improvement.Led the development of the store reimage strategy proving return on 12.5MM capital investment. Reimage inclusive of full store redesign, digital signage test and scale plan, and comprehensive research/learning plan.Developed content and zone strategy for all instore print collateral applications.Forecasting, costing structure and budget management of $20MM+.Agency management at both strategic planning levels and tactical execution

Nashville, Tennessee, Us

Led strategy,execution and communication of national and regional promotions inclusive of planning and analytics.Build our Brand by leading strategy, execution and communication for our sports-marketing partnerships(NFL,Olympics,INDY CAR) to contribute to key brand metrics.Lead team in development of in store visual collateral in support of monthly merchandising and all promotional activity. Leverage CNFA (private label credit card)to contribute to growth and increased visibility.Lead key agency relationships and partnerships to deliver key brand and promotional metrics. Developed and lead integrated business approach across all channels.Budget management 5MM

Brentwood, Tn, Us

Tractor Supply Company Brentwood, TN Marketing Manager – National Events and Public Relations (March 2014 – March 2017)National Initiatives- Develop strategy and MARCOM for 6-8 national retail events generating $5-20MM in annual sales.- Lead large cross functional teams to develop 360 approaches to all event marketing efforts- Print production management for 1600 retail locations.- Manage outside strategic relationships and partner agencies.- Developed and led targeted B2B campaigns in collaboration with vendor partners (Purina, MARS, Blue Buffalo, and Radio Systems) to promote bulk discount, tax exempt program and adoption kits.- Leveraged Non-Profit (VFW, Hugs Project, PAWS4PEOPLE) and vendor partnerships (Burpee and Seeds of Change) to net greatest exposure and engagement across all marketing channels.- Brand Integration – CW Network: Save our Shelter 6 episodes on Animal Planet. Integration of pet products during successful season of TV series generating brand awareness, 3% growth YOY in pet category and 70M+ impressions.Public Relations- Developed crisis communication plans (Chick Days) to combat negative sentiment regarding TSC’s position to sell live animals for agricultural purposes only.- Produced local, regional and national media placements with SMTs that supported national campaigns. - Led the development and production of social and ground campaign/activation: The Country Mile Project promoting our brand as a lifestyle of doing the right thing.

The Perfect Party, LLC Franklin, TNOwner- Event Planning and Experiential Marketing (Jan.2004- March 2014) - Owned and operated successful event planning and experiential marketing company producing high profile events and experiences promoting corporate brands, record labels and artists.- Master event designs, logistics, and experiences. - Vendor Management 15+ - Events Published in People Magazine, Country People, InStyle Magazine, Southern Exposure. - Hosted SMT in New York promoting Seventh Generation and Green events.