Traci Phillips

Traci Phillips Email and Phone Number

Director Brand and Field Marketing @ Hardees
Nashville, TN, US
Traci Phillips's Location
Nashville Metropolitan Area, United States, United States
Traci Phillips's Contact Details
About Traci Phillips

Master storyteller and strategic leader with a strong marketing background, I am a professional who has the ability to identify opportunities for sales and brand building, and think strategically with execution in mind. I am committed to achieving established goals with a proven ability to produce detailed, high quality work on time and on budget.

Traci Phillips's Current Company Details
Hardees

Hardees

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Director Brand and Field Marketing
Nashville, TN, US
Traci Phillips Work Experience Details
  • Hardees
    Director Brand And Field Marketing
    Hardees
    Nashville, Tn, Us
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  • Hardees
    Director Of Field Marketing
    Hardees Jul 2024 - Present
    New York, Us
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  • Bridgestone Americas
    Senior Manager National Promotions, Field Marketing And Retail Environment
    Bridgestone Americas May 2019 - Jul 2024
    Nashville, Tennessee, Us
    Bridgestone Americas, Inc. (Bridgestone Retail Operations) Nashville, TNSenior Manager National Promotions and Retail Environment (March 2017- Present)Developed new local media approach for underperforming stores leveraging segmentation and a new process for new stores and first year marketing support.Monitor industry trends to continuously improve strategy and tactical execution. Developed new field marketing strategy shifting tactics to all digital approach resulting in 35% lead increase in its first year of adoption.Introduced new AI technology allowing our brands to add two channels with segmented and targeted content.Award winning activations with national and international sports platforms (NFL, INDY, Olympics) leveraging customer insights to develop effective promotional and brand awareness campaigns resulting in incremental tire and service growth and brand reach. Campaigns inclusive of both internal and external communication strategies and the sharing of data/analytics across the organization to improve effectiveness Lead 45+ team with cross functional integrated marketing efforts across all brands to create seamless customer journeys and impactful promotional campaigns.Maintain key brand metrics (UBA, familiarity and purchase intent) while delivering on annual business, messaging, and media priorities across all marketing channels. Refine marketing mix for ongoing improvement.Led the development of the store reimage strategy proving return on 12.5MM capital investment. Reimage inclusive of full store redesign, digital signage test and scale plan, and comprehensive research/learning plan.Developed content and zone strategy for all instore print collateral applications.Forecasting, costing structure and budget management of $20MM+.Agency management at both strategic planning levels and tactical execution
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  • Bridgestone Americas
    Manager Of National Promotions
    Bridgestone Americas Mar 2017 - May 2019
    Nashville, Tennessee, Us
    Led strategy,execution and communication of national and regional promotions inclusive of planning and analytics.Build our Brand by leading strategy, execution and communication for our sports-marketing partnerships(NFL,Olympics,INDY CAR) to contribute to key brand metrics.Lead team in development of in store visual collateral in support of monthly merchandising and all promotional activity. Leverage CNFA (private label credit card)to contribute to growth and increased visibility.Lead key agency relationships and partnerships to deliver key brand and promotional metrics. Developed and lead integrated business approach across all channels.Budget management 5MM
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  • Tractor Supply Company
    Marketing Manager
    Tractor Supply Company Feb 2014 - Mar 2017
    Brentwood, Tn, Us
    Tractor Supply Company Brentwood, TN Marketing Manager – National Events and Public Relations (March 2014 – March 2017)National Initiatives- Develop strategy and MARCOM for 6-8 national retail events generating $5-20MM in annual sales.- Lead large cross functional teams to develop 360 approaches to all event marketing efforts- Print production management for 1600 retail locations.- Manage outside strategic relationships and partner agencies.- Developed and led targeted B2B campaigns in collaboration with vendor partners (Purina, MARS, Blue Buffalo, and Radio Systems) to promote bulk discount, tax exempt program and adoption kits.- Leveraged Non-Profit (VFW, Hugs Project, PAWS4PEOPLE) and vendor partnerships (Burpee and Seeds of Change) to net greatest exposure and engagement across all marketing channels.- Brand Integration – CW Network: Save our Shelter 6 episodes on Animal Planet. Integration of pet products during successful season of TV series generating brand awareness, 3% growth YOY in pet category and 70M+ impressions.Public Relations- Developed crisis communication plans (Chick Days) to combat negative sentiment regarding TSC’s position to sell live animals for agricultural purposes only.- Produced local, regional and national media placements with SMTs that supported national campaigns. - Led the development and production of social and ground campaign/activation: The Country Mile Project promoting our brand as a lifestyle of doing the right thing.
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  • The Perfect Party,Llc
    Owner
    The Perfect Party,Llc Jan 2004 - Apr 2014
    The Perfect Party, LLC Franklin, TNOwner- Event Planning and Experiential Marketing (Jan.2004- March 2014) - Owned and operated successful event planning and experiential marketing company producing high profile events and experiences promoting corporate brands, record labels and artists.- Master event designs, logistics, and experiences. - Vendor Management 15+ - Events Published in People Magazine, Country People, InStyle Magazine, Southern Exposure. - Hosted SMT in New York promoting Seventh Generation and Green events.

Traci Phillips Skills

Event Management Creative Direction Venue Search On Site Execution Gala Events Marketing Event Planning Post Event Analysis Day Of Coordination Meeting Planning Launch Parties Strategic Events Venue Management Delegate Management Sales Customer Service Quinceaneras Management Advertising Strategic Planning Account Management Team Building Public Relations

Traci Phillips Education Details

  • Auburn University
    Auburn University
    Mass Communication/Media Studies

Frequently Asked Questions about Traci Phillips

What company does Traci Phillips work for?

Traci Phillips works for Hardees

What is Traci Phillips's role at the current company?

Traci Phillips's current role is Director Brand and Field Marketing.

What is Traci Phillips's email address?

Traci Phillips's email address is tj****@****ast.net

What is Traci Phillips's direct phone number?

Traci Phillips's direct phone number is +161541*****

What schools did Traci Phillips attend?

Traci Phillips attended Auburn University.

What skills is Traci Phillips known for?

Traci Phillips has skills like Event Management, Creative Direction, Venue Search, On Site Execution, Gala Events, Marketing, Event Planning, Post Event Analysis, Day Of Coordination, Meeting Planning, Launch Parties, Strategic Events.

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