Traci Poortenga Email & Phone Number

Greater Grand Rapids, Michigan Area

Strategic leadership and direction for marketing and business development. Responsible for the marketing team, social media presence, website development, advertising, branding, niche marketing, business development, and all external and internal communication.Van Wyk Risk Solutions, Grand Rapids, Michigan, is an independent insurance and risk management firm. Founded in 1982, we provide the resources and capabilities of a national broker, and the service-minded accessibility of a hometown firm. This enables us to productively work with successful businesses and individuals, near and far, in the areas of insurance, risk management, and other pertinent consulting services.

Greater Grand Rapids, Michigan Area

Develop, budget, and execute marketing strategies, plans, and tactics that achieve corporate objectives for sales, growth, retention, profitability, and visibility; encompassing internal and external communications and all promotional channels. Additional functions include creating, implementing, and overseeing communication programs, campaigns and platforms that effectively describe and promote the organization and its services.Van Wyk Risk Solutions, Grand Rapids, Michigan, is an independent insurance and risk management firm. Founded in 1982, we provide the resources and capabilities of a national broker, and the service-minded accessibility of a hometown firm. This enables us to productively work with successful businesses and individuals, near and far, in the areas of insurance, risk management, and other pertinent consulting services.

Grandville, Michigan

Plan, direct and coordinate the BHS brand objectives, marketing goals, and advertising initiatives. Collaborate with shareholders and sales team to develop and execute new concepts and business opportunities to position BHS Insurance as an innovator and leader. Manage BHS social media with content generation across media platforms. Ensure the BHS brand message and positioning is consistent. Prepare and adhere to budget.

Greater Grand Rapids, Michigan Area

Collaborate with both the Property & Casualty and Employee Benefits sales team to create and implement new business opportunities. Responsibilities include: creative design of marketing collateral, RFP's, interactive presentations, advertising, website design, consumer surveys, on-boarding plan implementation, and project management for association events and forums.HUB International Limited is a leading North American insurance brokerage that provides a broad array of property and casualty, life and health, employee benefits, reinsurance, investment and risk management products and services throughout offices located in the United States, Canada and Brazil.

Grand Rapids, Mi

Project management for branding, advertising, seminars, forums and tradeshows. Design and maintain niche marketing initiatives. Strategic planning for business goals incorporating marketing plans and budget. Design proposals, RFP’s, client service agreements, newsletters, and presentations. Manage website, landing pages, links, blogs, and email correspondence. Maintain and update pipeline and production analysis reports.

Develop, organize and execute sales tools and marketing materials. Identify, plan and implement new marketing opportunities. Prepare marketing reports and sales presentations. Support Vice President of Sales & Marketing.

Grand Rapids, Mi

Support Manager of Creative Direction, Product Manager, and Director of Product Development and Engineering.

Bba, Marketing

Associates In Business Administration

Education record