Traci Mitchell Email & Phone Number

United States

Cleveland, Oh

Build and manage community and business relationships, programming, and activities. Manage operations, finances, and talent, implementing strategies for membership growth. Exhibit highly effective leadership, communication skills, and decisiveness. Analyze and report monthly budget forecasts, community impact analysis updates with executive management. Manage team of 7.­ - Analyze workshop data, re-aligned, and restructured content and delivery formats, as needed, ensuring budget and increased enrollment goals are met. Program enrollment increased 30% during Q1 2024- ­­Increased member engagement by 46% within first six months of reopening of community center post-pandemic- ­­Developed and executed strategic marketing and communication plan that improved brand awareness, increased membership by 71% YoY (2022 – 2023), and achieved a 94% monthly average workshop engagement­- ­Achieved 30% reduction in operational costs to accommodate new programming, including in-person and hybrid workshops- ­60% members advanced their careers after completing of workforce readiness workshops­- Seven members re-launched their small businesses in 2023 with the reintroduction of entrepreneurial workshops

Cleveland/Akron, Ohio Area

PNC BANK, CLEVELAND, OHIO VP, SALES & CLIENT EXPERIENCE PLANNING & DEVELOPMENTDevelop and implement organizational change management (OCM) programs, collaborating with key business leaders, learning and development, and corporate communication partners. Influence and guide the creation of effective communication plans, learning strategies, and impact assessments using OCM principles. Ensure workforce transformation engagement, burn-in, and sustainability for Consumer and Business Banking employees.- Led enterprise wide OCM project management teams transitioning from Gallup to the Net Promoter system, resulting in 39% increase in Banker customer engagement Net Promoter Scores within eight months of launch­- Maintained 98% service levels and 85% customer loyalty with effective communication and learning strategies during transformations to new consumer and business banking retail branch service and operating models ­- Partnered with HR Business Resource teams across the enterprise, developing leadership facilitation guides and presentations, cascade/transition timelines, employee readiness communications, learning tools/resources during PNC’s transition to a new talent management and compensation framework- Collaborated with key business partners to build and execute high-impact annual retail branch and eco-system leadership sales, communication, and education forum events

Cleveland, Ohio, United States

Strategically developed, deployed, and integrated the PNC Brand across business lines and channels, providing brand consultation that elevated the overall PNC Brand.­- Conceptualized and executed internal communication strategies, sustaining employee engagement in campaigns and activities, touching over 56,000 employees; brand awareness increased 45%­ - Restructured, promoted, and managed brand resource Intranet page and employee communications in a 60% viewership increase within first quarter of relaunch

Cleveland/Akron, Ohio Area

Recruited to revitalize the Private Client Group brand across National City's footprint, I developed and executed marketing, advertising, and public relations strategies for this business group, along with the Investment Management and Insurance divisions within it.­- Led collaborative partnership with integration marketing teams to develop and execute conversion communication and public relation strategies, along with creating integration marketing materials

Warrensville Heights, Oh

Elected official responsible for setting policy for the district in collaboration with four other board members. These policies govern district administration, academic programming, and talent management. As a board, we work with our district administrators, educators and community stakeholders to establish the mission, vision and strategic direction of education in our district. In this role, we as a board -- Ensure fiscal responsibility and management of district funds- Develop, update and ensure adherence to district policy and State of Ohio ordinances- Establish strategic goals; evaluate progress toward those goals- Seek voter approval of bond measures and local option levies for facilities and operations- Guide collective bargaining - Manage and evaluate the superintendent and district treasurer

Cleveland/Akron, Ohio Area

Executive management team member responsible for the development and implementation of regional marketing and communications initiatives assisting retail lines of business in meeting and exceeding annual revenue goals. Developed and regional marketing budget; including retainer oversight. Managed 3 FTE. Key Accomplishments -- Negotiated and activate all aspects of local sports organization and agency of record to develop an affinity banking program with full suite of promotional marketing components; over 300 checking accounts with debit cards opened within first 30 days of launch. This partnership included creating grassroot community relations opportunities at local branches, COI events and development of additional corporate sponsorship opportunities.- Executed regional grass-roots initiative – Yappy Hour – a four hour event rendering over $75M in new accounts with qualified referrals to the investment and mortgage lines of business.- Played an active role in Northern Ohio, representing Huntington National Bank through board memberships, as well as strong collaborations with non-profit organizations crafting new and leveraging existing corporate sponsorship opportunities, evaluating potential impact of market investments.- Strategic event management - developed and launched regional events focused on deepening employee engagement, COI & client retention, building new COI partnerships, and new client acquisition. - Successfully led regional and national marketing programs during conversion – Q3 2007.July 1, 2007, Sky Financial Group was acquired by Huntington Bancshares. My role transitioned to Huntington during the integration.

Cleveland/Akron, Ohio Area

Executive management team member responsible for strategic marketing, branding, internal communications and PR for both Sky Wealth Management and the greater Cleveland [retail] region of Sky Bank. Developed, managed and executed regional marketing budget. Managed 1FTE. Major accomplishments in this role include -- Engineered new retail promotion – Midweek Madness – Increased deposits and services per household. Twelve-hour promotion garnered $200MM in new deposits, ROI a little over 725% and new household penetration with 2+ new accounts / services on average.- Lead development of bi-lingual marketing materials for the Hispanic and Russian markets in regional footprint, increasing qualified referrals 25%.- Played an active role in Northern Ohio, representing SkyBank through board memberships, as well as strong collaborations with non-profit organizations crafting new and leveraging existing corporate sponsorship opportunities, evaluating potential impact of market investments.- Strategic event management - developed and launched regional events focused on deepening employee engagement, COI & client retention, building new COI partnerships, and new client acquisition. - Creation and execution of wealth management interactive sales kit, new mortgage POS and DM materials as well as revamped, targeted investment platform sales materials; experienced ROI of 65% in targeted investment promotions.

Cleveland/Akron, Ohio Area

Senior account manager responsible for the development and planning of annual marketing strategies and objectives with clients, as well as retainer development and oversight. Key accomplishments -- Facilitated monthly in-branch campaign generating over 75% ROI.- Spearheaded a two month deposit campaign resulting in $5MM in new account revenue.

Cleveland/Akron, Ohio Area

Senior marketing manager to strategize, plan and implement annual marketing and communication initiatives. Collaborated with sales leaders and newly acquired clients to develop co-branded retirement planning education materials. Developed and managed the annual marketing budget, as well as, agency retainer oversight. Managed 2 FTE. Key accomplishments -- Crafted custom education material samples for new business development, resulting in over $3MM in fee income generated from new client acquisition.- ­ Reduced print costs by 30% within the first quarter of operation, by implementing new cost-efficient print-on-demand systems.- Developed and executed strategic planning for large-market clients/COI/prospect educational conferences and events.- Engineered and executed custom, co-branded education materials and communication strategies, for retirement plan conversions and on-going education initiatives; education materials in both English and Spanish.- Developed event and conference programming increasing new client acquisition 35%

Cleveland/Akron, Ohio Area

-OFFICER, MARKETING MANAGER, KeyBank USA Consumer Finance (1999 – 2000)-OFFICER, MARKETING SPECIALIST, Key Asset Management (1997 - 1999) -MANAGING OFFICER, Consumer Loan and Lease Operations Administration (1996 - 1997)-MANAGING OFFICER, Private Banking Services (1994 - 1996)Relevant responsibilities in each of these roles, included but was not limited to -- Collateral development- Building content for marketing collateral and presentations- Internal and external communications planning and deployment- COI and prospect event management- Marketing, Communications, PR and Event Management supporting various conferences and tradeshows