💡Traci R. Robinson-Williams Email & Phone Number

Claroti is an innovation strategy firm specializing in helping technology companies create sustainable, profitable business growth through pinpointing and solving unmet market needs. Faster Innovation | New Revenue Streams | Better Customer Alignment* Pioneering Claroti's vision to redefine Marketing's role, transforming it from a cost center to a key driver of innovative growth and revenue generation* Leading the adoption of our proprietary InnoMagination (TM) Assessment, guiding businesses to uncover and capitalize on latent opportunities within their existing portfolios* Championing customer-centric approach to innovation, ensuring cross-departmental collaboration for enhanced market responsiveness and sustainable success* Steering Claroti's strategic growth and market positioning, establishing key partnerships, and expanding our influence in the marketing innovation sector* Overseeing the development and refinement of Claroti’s services, keeping them agile and aligned with the evolving needs of our clients and market dynamics

Burlingame, California, Us

San Francisco, California, Us

* Influenced GitLab’s long-term strategies and unify corporate leaders to clear path toward launching innovation-driven projects. Bridged awareness gaps between the market and decision-makers while driving improvements to the direction of platform strategy. Researched, revamped, and provided enablement of data-driven company buyer personas. Program managed company-wide marketing efforts for IPO, including leading S-1 document case studies, testimonials, and customer reference package.* Transformed acquisition of market insights and translated market research and analysis into actionable growth strategies by developing internal relationships across divisions to influence corporate direction and guide roadmap and strategic 1–3-year direction of market and product offerings. Drove cross-functional enablement to generate impactful customer targeting.* Identified global/regional market opportunities two years ahead of market readiness which enabled the company to prepare, strategize, and staff in the region ahead of competitive pressures. * Served on the Board of Directors for FINOS (part of the Linux Foundation).

San Francisco, California, Us

* Researched marketplace to identify target customers and buyer needs. Influenced decision-making process throughout development of campaigns, leading unparalleled focus on brand messaging and positioning. Drove strategic planning of marketing approaches, resulting in promotion and assignment to lead Market Insights team.* Played integral role in accelerating growth from $50M company through listed IPO by defining Public Sector go-to-market strategy and value proposition.* Evangelized product solutions at global events and conferences, including Cloud Expo Paris, All Day DevOps, Women Who Code, Commit San Francisco, Virtual Commit 2020, ATARC, and APEX while developing on-trend collateral communication resources.* Led comprehensive planning of two GitLab Commit user conferences, developing conference themes and speaker tracks.* Designed and delivered 60+ new content assets (whitepapers, press releases, presentations, videos, speeches, and more).

Dublin 2, Ie

* Owned responsibility for Salesforce Implementations as Sales Lead with Accenture Federal Services. Built rapid relationships with clients to seize strategic opportunities and drive full utilization of Salesforce platform. Supported market-facing thought leadership activities. Envisioned and evangelized solution offerings and product capabilities. * Drove new capabilities to Accenture Federal Services’ Cloud First Applications & Emerging Technologies initiatives by leveraging extensive experience and personal understanding of federal market clients, drivers, technologies, offerings, and services.

Dublin 2, Ie

* Pioneered integrated digital and offline go-to-market strategies and aligned external marketing efforts with internal staff resources to propel customer-focused, analytics-driven initiatives. Pitched and acquired executive approval for new Federal Digital Marketing practice area. Liaised across leadership, sales/account organizations, growth platforms, and vendors to meet project timeline objectives. Recommended adaptations during evolving circumstances, mitigating risks to company goals.* Envisioned and led Strategic Government Efficiency marketing program, resulting in White House budget plan reflecting personally created brand messaging and leading toward one of the most successful marketing campaigns ever run by Government Executive Media Group.

Columbia, Md, Us

* Projected leadership across public relations, social media marketing, partner program identification, market research, and corporate communications. Optimized the ROI while leading team to influence market perception and industry conversation.* Raised revenue by 10% and expanded pipeline opportunities by 25% while solidifying market niche leadership, building new customer and partner relationships, and strengthening brand visibility in preparation for corporate acquisition.

* Launched consultancy designed to help small and medium-sized companies expand their market share in Federal Technology spaces. Created detailed strategic plans, including integrated marketing, agency penetration, and go-to-market plans to provide companies with roadmaps to attain growth objectives. Augmented business development teams by providing market research.

* Created and implemented strategic plan designed to grow Federal Government practice by 24% to $74M in 2009. Developed and led execution of effective targeting and navigation strategies for Civilian and DoD agencies and branches; developed, implemented, and managed targeted penetration programs for key accounts; provided active leadership for federal government networking opportunities; collaborated with sales management counterpart to develop new areas of opportunity. Oversaw teaming arrangements, proposal development, and proposal staff.

Basking Ridge, Nj, Us

* Launched first National Government Marketing program including hiring, training, developing, and leading staff. Developed and managed execution of metrics-driven national public sector go-to-market plan including market segmentation, competitive research and analysis, industry and trend research, and strategic advertising agency oversight and direction as well as budgeting and metrics reporting. Facilitated essential relationships between internal senior executives with C-Suite external clients including CEO and CIO of Democratic National Convention Committee. Led several virtual teams within company to support critical national Democratic and Republican convention efforts. * Proposed business case for and created and executed organizational positioning and messaging for Continuity of Operations (COOP) disaster recovery program for public sector markets, as well as several other key initiatives. Identified market trends and opportunities for new government product concepts, including designing offering and obtaining corporate approval to develop and launch COOP-focused product.

Meudon, Fr

* Provided marketing and sales support to NSA and Intel agencies as well as DoD for one Classified/Type 1 security product that resulted in sales and delivery of more than $65M towards total company five-year IDIQ of $150M in less than nine months. * Identified and developed several Type 1 partnership/channel opportunities. Supported annual team quota of $60M. Identified, developed, supported, and nurtured relationships with customers, partners, and vendors and served as liaison between these groups and sales team.

Ashburn, Virginia, Us

Certificate, Business Analytics

Mba, Global Management

International Marketing

Bs, Business/Marketing