Traci Smith Email & Phone Number

Atlanta, Ga, Us

Premier direct seller of high quality kitchen tools through catalog, website and product demonstrations supporting 12 million US customers. Fortune 500/Berkshire Hathaway.Marketing & Sales• Branded myself and my business of over 4,000 customers• Perform product demonstrations to groups of up to 35 people• Create and launch social and print media marketing programs to showcase products and implement continued sales strategies• Generate customer leads via cold/warm calling• Set up and conduct vendor booths to grow business connections and impact in a communityTraining & Coaching • Developed and managed a sales force of over 65 people• Directed team development efforts through identifying and resolving issues• Designed and conducted teleconferences, training meetings and coaching sessions• Establish individual marketing and sales strategies with sales force members • Use understanding of cultural differences among customers/sales force to increase profits

Atlanta

• Manage Deli department with $1.7 - $2.8 million or more annual sales• Hire and retain a diverse workforce meeting business scheduling needs, keeping careful records for when behavior modification is not successful and termination is the result• Train and develop the next leader, helping promote at least 7 leaders• Part of my 2019 proposal to corporate was implemented company-wide in 2021, involving a Floating Manager that helps out in district covering emergencies and business needs• Persuade and lead store associates in wellness and sales program, maintaining Top 10 in Region for most of campaign• Instill ownership of strong Publix Customer Service standards with team which includes a paradigm shift for most – We can‘t “give away” Publix• Maintain inventory and associates through an increasingly unstable workforce where Deli weekly sales fluctuated from $53K to $34K and back up to $54K in just 18 months due to COVID 19 impacts

Atlanta, Ga

• Successful running department alone, after being in Assistant role for only 18 days• Improved Mystery Shop score in 5 months. Scores from 0-70% to consistent 90%+ passing• Increased annual safety inspection score to a 100%, more than a 15% increase• Paradigm shift regarding customer service implemented with team• Document and facilitate associate training, rewards & counseling to improve sales force retention of those motivated and to separate those not• Maintain inventory tracking, creatively moving unexpected high volumes of product• Build teamwork in department by empowering associates to lead shifts• Show flexibility with issues such as scheduling, equipment, deliveries, & weather• Perform strong evaluations, resulting in positive changes for most associates• Maintain associates schedule and provide time card updates weekly for payroll• Food Protection Manager certified

Demonstrator, Deli Clerk, Event Planner, Cashier, Grocery Clerk• Sold out products demonstrated in many departments• Increased event planning orders with customers • Garner high amounts of donations for all community partners• Highly requested by managers of all departments for providing assistance

• Liaison between management and merchants and marketing support for both parties

Kennesaw, Ga

• Recruited, trained and guided volunteer work force of over 75 people a month• Marketed donation-based merchandise via social media, in-store promotions and connections• Empowered work force to take initiative and grow skills to increase revenue • Revenue-based goal setting, designed and implemented the plans to reach goals• Provided exceptional customer service, and taught similar values to work force• Built community connections for involvement, donations, customers and revenue generation• Advocated our mission to customers and those in the community• Grew donor base for store by over 50%• Responsible for monthly sales goals, communicated daily with supervisor and COO• Handled all transactions, including tracking sales and success of marketing efforts

Kennesaw, Ga

• Closed store and set up mobile version after lease was not extended• Given 13 day notice to move 7,600 sq. ft. store to 2,550 sq. ft. space, re-opened by 16th day• Vision sharing to retain customers, volunteers and donors in new store setup• Solution oriented with opportunities and expectations that changed daily• Goal defining for mobile version of store, branded the Traveling Treasures name

• Business strategy adviser to business owner and 100+ sales force members• Transformed out of date inventory from 75% to an acceptable 5%• Implemented advanced technology and redesigned procedures and store layout maximizing efficiency in operations, workflow and profits• Constructed projects designed to improve profits and exposure• Handled internal and external customer relations and service• Managed AP, AR, business databases and systems, and daily workload task prioritization

• Teamed with local area dealership to create a promotional event for then-new Pontiac Vibe• Produced a Market Research questionnaire and provided statistical results• Designed and implemented a well-attended promotional event on campus for GM automobiles• Educated the dealership on internet marketing for car buying for college demographic• Managed two students and directed their workload

• Performed credit research on companies pursuing a contract with Southern Company• Prepared credit analysis and assigned an internal credit rating with credit limit• Updated credit reports and presented to management staff• Published an internal training manual on my area of oversight

Atlanta, Ga

Co-op student at this Science and Technology focused school that had a partnership with Georgia Tech. I was part of the Technology Team in the Technology Department.• Troubleshot problems, performed repairs and escalated problems to Help Desk • Produced a bi-weekly technology newsletter for faculty to stay abreast of new technology• Re-engineered the process for logging technology problems• Trained students and faculty on new technology hardware and software• Consulted with teachers to maximize the use of technology resources to coincide with their curriculum in the classroom• Created, designed and gathered information for a school-wide publication of all faculty & staff members