Tracy A. Email & Phone Number

United States

Reston, Virginia, United States

FS-ISAC is the member-driven, not-for-profit organization that advances cybersecurity and resilience in the global financial system, protecting financial institutions and the people they serve.

Washington, District Of Columbia, United States

Herndon VA

Curator Solutions enables educators to focus on what they do best: engaging students and facilitating higher-level learning. Our intuitive platform, Elearis®, lets users create, curate, and publish content by visually organizing lessons with drag-and-drop "Learning Card"​ functionality, while a built-in cloud repository offers a centralized content hub for.

Washington D.C. Metro Area

Directly manages sales and demonstrations of video based case study product into the "for profit" higher education market. Responsible for developing $3M pipeline of career schools based domestic and internationally. Collaborates with marketing team to develop email campaigns. Attends and presents at conferences and trade shows to expand market share of.

Washington D.C. Metro Area

• Promote and sell health science content and electronic educational products, totaling $11M annually, to corporate executives in private sector companies and nursing, health science, and medical professionals for one of.
• Proactively target key accounts and identify, approach, acquire, and maintain a quality network of business relationships/partnerships; effectively demonstrate the full value of the Elsevier suite of products and.
• Oversee the entire sales lifecycle; cultivate a sales pipeline, establish initial contact with clients, gather customer insights, provide in-depth consultations to identify organizational needs/requirements, develop.
• Partner with Education Solutions Consultants, eProduct Sales Specialists, and the Regional Manager to develop effective selling and positioning strategies; outline business development strategies and implement.
• Work cross-functionally across the organization to properly execute campaigns/contracts and surpass client goals/expectations; hand-picked to train and mentor all incoming national account managers.
• Research territory trends, competition, and funding sources to strategically drive new sales.Selected Accomplishments:

Washington D.C. Metro Area

• Managed top, “tier one” private sector career college accounts totaling $12M in annual sales for the world’s learning company; drove an institutional suite of solutions and services and served as trusted advisor to.
• Owned/oversaw all aspects of each account including complex project development and implementation with multiple internal and external teams.
• Drove sales with an emphasis on strategic executive engagement; negotiated contracts with CEOs, CFOs, and COOs and coordinated/led internal and external executive briefings and strategy development meetings.
• Facilitated corporate account meetings focused on efficacy and Competency Based Learning (CBL) models.
• Performed competitive intelligence, collected and compiled market research, and forecasted/analyzed trends.Selected Accomplishments:
• Maximized customer satisfaction and engagement by interfacing with key account CEOs, CFOs, VPs, and Procurement to resolve their most pressing needs; worked on three-year, $3M CBL deal.

Washington D.C. Metro Area

• Drove growth of off-the-shelf and custom published products, services, and solutions in the institutional, career market to achieve revenue targets in $10M territory including six corporate accounts with 100+ schools.
• Coordinated and led executive briefings including high-level management (both internally and externally).
• Guided development of Career Sector hires; vetted candidates, formulated training goals, accompanied new hires during initial business development meetings, assessed performance, and provided ongoing support. Selected.
• Exceeded 100% of goal; closed $10M in sales of print and digital content, services, and products.
• Successfully closed a $3M deal including 10 programs, 100+ courses, and 40K units by contributing to the RFP process and engaging strategically with customer and internal executive leadership teams, FY 2013.
• Closed $800K in one month earning Key Account Director (KAD) goals, FY 2013.

Washington D.C. Metro Area

• Managed all business opportunity activities for prospective and existing customers; presented solutions for 53 colleges/universities, across two states, with a combined $6M in sales.
• Identified and contacted key department heads/customers across the various institutions; developed and delivered presentations, demoed products, and trained institutional leadership on multiple.
• Exceeded yearly sales goals (105% overall; 115% in digital after 30% goal increase) by tailored target analysis, reporting, and close collaboration with four assigned sales representatives as well as members of the.
• Attained 105% of plan, despite a 30% goal increase and 115% of digital sales plan, FY 2010.

Washington D.C. Metro Area

• Drove the sale of textbooks and a digital homework solution to colleges and universities across a two-state territory with $1M in annual sales; devised business plans, renewed and retained existing business, prospected.
• Met 100% of yearly sales goals, FY 2008 and FY 2009.

Washington D.C. Metro Area

• Managed sales call activities of textbooks and media products to prospective customers and renewed and retained existing business for 14 colleges/universities with $1.7M in annual sales; contributed in the creation of.
• Attained 101% to plan, FY 2007 and 100% to plan, FY 2006.
• Developed targeted direct mail and electronic marketing pieces which led to increased sales/product penetration.

Bachelor Of Science - Bs, Mass Communications; Emphasis In Broadcast

Activities and Societies: Deans List, Captain Women’s Varsity Basketball (four year player/scholarship), President Spanish Club

Master Of Education - Med, Education