1. SNS Management- Manage brand SNS profile and maintain 2-way communication between brand and consumers: responding to comments, inbox, engaging activities (minigame, contests, etc.)- Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, Youtube, TikTok, Forum, etc.)- Make SNS reports to evaluate the performance of brands on social and suggest solutions to improve the brand’s SNS2. Social Outreach Planning & Management - Provide content direction for social outreach channels on various platforms to deliver the brand message successfully- Create social proposals & follow up with a variety of influencers and social channels: celeb, mega to nano influencers, hot community, hot fanpage, etc. for execution- Proactively up-to-date trend/ platforms/ rising influenced stars for planning

Project: Talk Global Study Fair 2024- Develop and execute Facebook content strategy (Sept 11 - Oct 27), producing 2+ posts weekly, including Reels, designs, and written content.- Adapt English copy to create engaging Vietnamese content for the event's website.- Conduct research to build a database of 100+ potential partners, including high schools, alumni, and KOLs/influencers in the Overseas Study field.

Projects: Series Flavors Vietnam 2023 (Vietnam Food & Beverage Conferences 2023; Banh Mi Awards 2023, Rising Chefs Challenge 2023) - Assisted with 10+ proposal decks for Mastercard (key sponsor), venues, and suppliers.- Handled daily updates with sponsors, ticket buyers, candidates, and chef juries - Managed registrations for 500+ guests and tracked responses.- Conducted site checks and coordinated logistics.

Project 1: Giấc Mơ của Mẹ (Promotion phase: Episodes 55–75)- Delivered 30 Facebook short-form content weekly (8 Nov - 31 Dec 2022), including episode previews, highlights, reels, and scene images.- Posts averaged 10K reactions & 400K views, with a standout post hitting 35K reactions & 1.3M views.Project 2: Nữ Chủ (Pre-launching phase)- Wrote press releases, published in Thanh Nien News and Lao Dong Tre.

- Strategized marketing plans across 3 platforms (Facebook, Instagram, TikTok) & oversaw creative materials promoting events.- Managed a team of 7 members and conducted training/mentor monthly- Worked with media sponsors/partners and prepared press releases for publications.- Hosted internal workshop ("Investment in Recession," 150+ attendees) & organized national competition ("Future Business Analyst 2," 600+ contestants from 60+ universities).