Tracy Armstrong Email and Phone Number

Own, design and package virtual cards B2B fintech integrations. Structure complex fintech solutions for client consumption.

• Develop US B2B product strategy, roadmap and communication plans for Global Management. • Align and integrate US B2B Products into global strategy. • Harmonize regional and global product capabilities, including core B2B global initiatives. • Revitalized Virtual Card by completing a review encompassing a product checklist, operational readiness review, benefits analysis and value proposition rebuild. • Established Purchasing Card optimization strategy and evolution plan• Cultivated B2B business by fostering the compelling value of Purchasing and Virtual Cards through internal education sessions, case studies, marketing documents and client presentations. • Created and updated product documentation for clients including sales & marketing documents, industry and competitive information, and product value and benefits overview.

• Implemented complex, custom and global commercial card programs.

• Redefined Corporate Travel Card’s product strategy, features, systems, lifecycle, liability policies, and regulations, to deliver best in class Travel Card program. • Developed a Travel Card 2010 re-launch campaign, including focus groups, print campaigns and website banners. • Enhanced Canada Card program and pricing to generate additional income through packaging of product with domestic card population. • Supported Canada Card initiative through business partner training, creation of value propositions & product guides.• Identified product target opportunities & service efficiencies.• Redrafted Travel Card internal communications strategy for business partner education. • Repositioned Executive Card to maintain cost effective solution, including rewards program and airport lounge program changes.• Realigned partnerships with third party providers including Concur, MasterCard, Visa, Maritz, to ensure symbiotic relationship and favorable price points.

• Developed best practices, defined product lifecycle and provided regular product updates to Commercial Card clients. • Managed functional work groups, online development, customer training and product testing. • Created and executed standardized product seminars/knowledge sessions with clients. • Managed web campaign to move users from contacting customer service to the online web service.• Developed and distributed online tool user guides and email communications.

• Implemented an innovative recurring billing product, coordinating Information Technology, Internet, Operations and Finance teams • Established updated cash rewards program by moving from vendor to internal program management.• Developed online usability concept that increased website click-through rates. • Cultivated strategic, long-term branding plan for new product, including benefits hierarchy, instruction guide & language requirements• Held Product Management and Associate positions in the Rewards Marketing Department.