Over seventeen years of experience in the Senior Care industry. Most recently, Sales and Marketing Director for Brookdale Senior Living. Previously, Director of Business Development for the Institute on Aging, a nonprofit organization supporting people with disabilities and older adults through a variety of programs and services. Generate revenue by increasing referrals and clients. Build trust through approachability and credibility. Exercise discretion and independent judgment in administering the business affairs of the company that relate to marketing and sales. Manage all aspects of marketing materials, advertising, social media, website creation and content. Lead program development and market analysis along with internal teams to evaluate growth potential. Assess the local market and develop a marketing plan tailored to geographic region. Participate in grant writing process and donor management. Represent and promote company/organization to the local community through outreach, tours, sponsorship, and vendor fairs. Educate potential referral sources at networking events and conduct in-service presentations. Create win-win relationships with professionals by identifying needs and ways to meet their needs. Advance leads through the sales process and gain customer commitment with the objective of reaching revenue goals. Build customer loyalty through trust, effective communication, follow up and follow through. Maintain monthly budget and all work efforts/data including companies, contacts, meetings, conferences, etc. in CRM software. Demonstrate quick and independent problem-solving techniques. Create a positive, efficient work environment in addition to providing extraordinary customer service and hospitality. Other experience includes completion of Traci Build marketing training, involvement in Theatre, and public speaking throughout California.