Tracy Cheung Email & Phone Number

Mountain View, California, Us

My expertise is in clean energy, mobility, and corporate sustainability. Current projects include:• Developing a go-to-market strategy for a nonprofit EV charging business• Grant writing and applications for federal funding• Net Zero planning and strategy• Energy optimization analysisGet in touch if you need help with:• Creating your sustainability strategy and implementation plan• Developing a sustainability business case• Researching new decarbonization technologies• Understanding utilities and energy optimization programs

San Francisco, California, Us

Established the ESG function. Led Cruise to become 1st AV company powered by 100% renewables. Scaled an operations team by 5x (rotational assignment).• 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲: Established the ESG function and executive level Sustainability Steering Committee; developed and presented long-term strategy resulting in ~5 long-term corporate commitments • 𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Led implementation for net-zero, energy, and waste reduction goals; developed KPIs, and metrics dashboard to track progress• 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Facilitated company’s first Materiality Assessment aligned with double materiality standards by GRI, CSRD, and IFRS; developed roadmap to prepare for regulatory reporting• 𝗘𝗻𝗲𝗿𝗴𝘆 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝘂𝗿𝗲𝗺𝗲𝗻𝘁: Reduced long-term operating expenses for EV charging over 20% by optimizing energy rates; negotiated and contracted for the company's 1st renewable energy partnership, leading Cruise to become the first AV company to have a fleet fueled with 100% renewable energy• 𝗚𝗛𝗚 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴: Collaborated with 10+ internal teams, including global sourcing and finance, to calculate company's first carbon footprint and model 10-year emissions forecast• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗽𝘂𝗯𝗹𝗶𝗰 𝗮𝗳𝗳𝗮𝗶𝗿𝘀: Established sustainability voice for Cruise in collaboration with marketing and government affairs; published several blog posts that achieved read rates of >40% and partnered on development of award-winning Farm to Fleet program

San Francisco, California, Us

Designed, recruited, and scaled a technical training team by 5x; grew offerings to 1,000 learners per year, and improved processes that enabled the company to launch its 1st driverless ride on time

Oakland, California, Us

Led a team of 9 in deploying ~$300M in capital to electrify medium and heavy duty fleets. • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Defined optimal program criteria and customer funding thresholds that would enable PG&E to cost-effectively acquire customers and deploy over $300 million in capital for electric vehicle infrastructure• 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: Built model to advise electric vehicle customers on ideal charging structures which resulted in ~$50k average annual cost savings for one transit agency and similar savings for other customers• 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Resolved conflict between electric vehicle service equipment providers and internal service planning teams by aligning on process improvements, resulting in the accelerated deployment of 16 high priority electric vehicle charging sites in a 3-month period

Oakland, California, Us

General manager of a $70M product portfolio supported by a 13 person team.• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗲𝗮𝗱𝗲𝗿: Launched 2 new products, expanded into 1 market segment, sunsetted 1 product, and delivered 2 product enhancements to grow a $70 million annual product portfolio approximately 7% per year• 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Overhauled financial budget/reporting processes and reduced outstanding accounts receivable by 20% in 6 months• 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Developed two business cases that resulted in over $1.8B in CPUC regulatory programs for solar investments, electrification of medium and heavy-duty fleets, and grid modernization

Oakland, California, Us

Designed and launched the company’s first redesigned billing statement in 15 years, increasing customer satisfaction for PG&E’s 16 million customers • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Collaborated cross-functionally on all aspects of product development from customer research, product design, business requirements building, user acceptance testing, and change management, through to stabilization• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Launched 2 products representing PG&E’s first customer applications of the SmartMeter platform, resulting in measured average energy savings of 1.5% per customer

Oakland, California, Us

• 𝗥𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗽𝗼𝗹𝗶𝗰𝘆: Developed business case and regulatory filing for a first-of-its kind 500 MW Photovoltaic Program (which was filed with the California Public Utilities Commission in February 2009 and approved in April 2010)• 𝗥𝗲𝗻𝗲𝘄𝗮𝗯𝗹𝗲 𝗲𝗻𝗲𝗿𝗴𝘆 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Evaluated opportunities to develop, own and construct renewable energy projects, including an 80 MW wind farm in Oregon and PV solar farms. As part of these projects, performed substantial financial/economic, environmental, transmission and distribution, siting/permitting, and regulatory due diligence• Chief negotiator in procuring biogas for use in PG&E's gas pipeline

Berkeley, Ca, Us

Conducted in-depth strategic analysis of viable long-term international expansion models, including evaluation of geographic site selection, technical service offerings, and NGO funding considerations

Us

• Built detailed financial models to determine valuation, capital requirements and potential equity returns for direct investments in the business services, consumer/retail, financial services, healthcare, industrial, media, and natural resources industries• Wrote investment committee memos and presented in-depth research to senior partners on industry trends, company positioning and strategy, management team, and exit alternatives• Developed and managed fund marketing materials, including investor presentations and due diligence responses, and ultimately raised over $1.2 billion in capital commitments

Mba

Ba, Economics, Japanese

Education record