Tracy Chia Email and Phone Number

As a dynamic leader in marketing, I spearhead strategic initiatives that drive growth in property development and enhance brand positioning. My expertise includes:- Strategic Leadership: Develop and implement strategic directions, optimize sales pacakges and pricing, and guide a talented team of sales & marketing professionals.- Market Research & Analysis: Conduct comprehensive market research using analytical tools to identify trends and inform future actions plans. Regularly support… Show more As a dynamic leader in marketing, I spearhead strategic initiatives that drive growth in property development and enhance brand positioning. My expertise includes:- Strategic Leadership: Develop and implement strategic directions, optimize sales pacakges and pricing, and guide a talented team of sales & marketing professionals.- Market Research & Analysis: Conduct comprehensive market research using analytical tools to identify trends and inform future actions plans. Regularly support the company’s efforts in sourcing new land opportunities by evaluating & presenting findings to assess purchase viability. - Digital Leads Management: Oversee digital lead generation, measure campaign effectiveness & raise awareness & conversion for new projects.- Project Development: Collaborate closely with consultant teams from initial project concept to property launch.- Company Branding: Enhance brand awareness & credibility through effective corporate marketing, aligning website content with company vision.- Media & External Relations: Build strong relationships with media & external partners, coordinating impactful marketing campaign & PR initiatives.- Customer Engagement: Develop after-sales initiatives to boost customer satisfaction & loyalty. - Show Unit Management: Conceptualize & create engaging show units & sales galleries to attract potential buyers efficiently. - Partnership Development Explore new partnerships & merchandising opportunities to enhance project value & create mutually beneficial outcomes. - Budget Planning: Manage the annual corporate budget & marketing expenditures for cost efficiency. Show less