Tracy Drent

Tracy Drent Email and Phone Number

Passionate about growing brand awareness and generating business growth through concise marketing strategies. @ AFGRI Equipment Australia
australia
Tracy Drent's Location
Greater Perth Area, Australia
About Tracy Drent

As a highly regarded and skilled marketing communications specialist with 20+ years’ experience, I consistently generate creative, innovative thinking that delivers a high level of communication, marketing analysis, business engagement and positive customer experience.Personal Strengths• Commercially astute - combining strategic thinking with business requirements• Excellent time management • Digitally focused, proficient in multiple IT platforms• Ability to multi-task and use initiative • Works well under pressure • Attention to detail and accuracy• Enjoys training and implementation of business process• Strong understanding of multi-channel media mix, print production and digital environments• Consistent track record in achieving marketing goals, objectives and ROI• Enjoys developing staff careers and driving positive culture• Strong relationship and stakeholder management• Excels in a team environment with strong leadership qualities• Reliable, passionate, self-motivated and hard working

Tracy Drent's Current Company Details
AFGRI Equipment Australia

Afgri Equipment Australia

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Passionate about growing brand awareness and generating business growth through concise marketing strategies.
australia
Website:
afgri.com.au
Employees:
64
Tracy Drent Work Experience Details
  • Afgri Equipment Australia
    Marketing Manager
    Afgri Equipment Australia Mar 2024 - Present
    Western Australia, Australia
  • The Rural Building Company
    Brand Manager
    The Rural Building Company Apr 2022 - Mar 2024
  • Wa Country Builders
    Brand Manager
    Wa Country Builders Apr 2022 - Mar 2024
  • Residential Building Wa
    Marketing Manager
    Residential Building Wa Nov 2017 - Apr 2022
    Perth, Australia
    Consumer lead New Homes Marketing. Encompassing a diverse range of target markets and customer touch points. Working on many brands, including strategy, conception of new products/promotions, brand and campaign execution. customer communication and development of online portals, PR, media briefing and booking, through to implementation, optimisation and reporting.
  • Summit Homes Group
    Group Marketing Manager
    Summit Homes Group Jan 2015 - Nov 2017
    Perth, Australia
    The Marketing function, led by myself, was all-encompassing and involved every client touch point, controlled by our centralised marketing and digital team. Including strategy, the conception of new products, brand and campaign execution, agency and team briefing, customer communication and development of online portals, PR and creative writing through to implementation, optimisation and reporting. Ultimately I was responsible for the consistent delivery of quality leads to the 7 individual sales teams and brand exposure of all brands.
  • Intersect Communications
    Senior Consultant
    Intersect Communications Feb 2013 - Mar 2015
    Subiaco
    Strategic Consulting, including business plan & sales strategy development.Retail MarketingMedia Planning and briefingAccount Service for above-the-line & below-the-line advertising strategiesProducer - high-end fashion shoots
  • Marketforce
    Business Director
    Marketforce 2005 - 2012
    West Perth
    Marketforce Retail - Active board position 2008-2011, Account Direction inc budget and business managementNew Business growthManagement of staff, including creative, media and account service teams at MFRBrand development for many leading brands in Perth, esp. Home Builders & RetailConsumer marketing strategies
  • Ideaworks
    Account Director
    Ideaworks Mar 2004 - Aug 2005
  • Ogilvy Healthworld
    Account Director
    Ogilvy Healthworld 2001 - Mar 2004
    Sydney Area, Australia
    Management of the creation of over 1,000 pieces of collateral for Optus each year.Personal, SME.Mobile, Internet, Home

Tracy Drent Education Details

  • Adma
    Adma
    Direct Marketing Degree
  • Ascham Girls School
    Ascham Girls School
  • St Luke'S Grammar
    St Luke'S Grammar

Frequently Asked Questions about Tracy Drent

What company does Tracy Drent work for?

Tracy Drent works for Afgri Equipment Australia

What is Tracy Drent's role at the current company?

Tracy Drent's current role is Passionate about growing brand awareness and generating business growth through concise marketing strategies..

What schools did Tracy Drent attend?

Tracy Drent attended Adma, Ascham Girls School, St Luke's Grammar.

Who are Tracy Drent's colleagues?

Tracy Drent's colleagues are Christopher Dease, Kevin Hookham, Sascha Bozanich, Isabella Giedraitis, Ben Mummery, Tim Stubenvoll, Adriaan De Lange.

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