Tracy Fleischhacker Quigley Email and Phone Number
Tracy Fleischhacker Quigley's Location
Minneapolis, Minnesota, United States, United States
Tracy Fleischhacker Quigley's Contact Details
Tracy Fleischhacker Quigley work email
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Tracy Fleischhacker Quigley personal email
n/a
Tracy Fleischhacker Quigley phone numbers
About Tracy Fleischhacker Quigley
Experienced Marketing and General Management Leader in Food and Beverage Industry. Proven track record in growing large, iconic brands like Velveeta, JELL-O, Red Baron, and Jack Link's as well as small entrepreneurial businesses like Lorissa's Kitchen and Tony's Pizza. Deep marketing, innovation and consumer insight expertise including repositioning brands, new product concept development and commercialization, portfolio rationalization/optimization, and category segmentation. A financially-savvy general manager, with additional experience in new product development commercialization management, supply chain & manufacturing, and retail management. Known for authentic organizational leadership, people development and cross functional & peer relationships.
Tracy Fleischhacker Quigley's Current Company Details
Tracy Fleischhacker Quigley Work Experience Details
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Senior Brand DirectorPost Consumer Brands Sep 2023 - PresentLakeville, Mn, UsHelp lead the Rachael Ray Nutrish Dog & Cat Food Portfolio in Post Consumer Brands newly acquired pet business unit.
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Senior Brand Director - Jack Link'SJack Link'S Protein Snacks Jan 2021 - Sep 2023Minong, Wi, UsLead the # 4 US snack brand including guiding a team responsible for bagged goods (jerky, nuggets) and handhelds (sticks, steaks, beef & cheese combos) base business management, innovation pipeline build, and brand strategy, creative, agency partnerships, campaigns, media, partnerships, and more. -
(Interim) Senior Brand Director - Lorissa'S Kitchen, Wild River & Golden Island JerkyJack Link'S Protein Snacks Sep 2020 - Jan 2021Minong, Wi, UsPrepared innovation strategies for Golden Island, a recently acquired brand, and readied Wild River, a January 2021 new brand launchOutlined in-market & consumer research and organized & prioritized maintenance projects vs. innovation cross-functional approach
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Brand Director - Lorissa'S KitchenJack Link'S Protein Snacks Jul 2018 - Sep 2020Minong, Wi, UsCreated & implemented brand repositioning, inclusive of broadening consumer target, incorporating brand founder story to the forefront, implementing new creative, redesign, and differentiated innovation that has led to doubling sales from $23M to $46M within two years Opened alternative/specialty channels reaching consumers in new, differentiated locations where she shops – Costco, REI, American Airlines, Michael’s & JoAnn Fabrics, that also cost-effectively increased trial & brand impressions with distinct sales approach Prepared effective content and presented at multiple customer Top To Top meetings and innovation sessions, Broker & Distributor training sessions, Costco buyer meetings, supplier day, and store openings, and a wide range of customer meetings across all channelsRe-established eCommerce footprint by launching new pack-outs, optimizing content and key search terms, and now, establishing retail packs on owned site, resulting in more than 100% YOY growth two years in a row, outpacing category and key competitors growth ratesSelected member of total company stirring committees guiding corporate affairs & strategies pertaining to Sustainability, Animal Raising / Sourcing, Product Claims Substantiation, and HR Leadership Capabilities Training & Agency Partner Selection
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Brand Director - Strategic Growth PlatformsJack Link'S Protein Snacks Oct 2017 - Jul 2018Minong, Wi, UsHelped unlock massive new business opportunities by aiding corporate comment to USDA Food & Nutrition Service (FNS) food crediting system for all child nutrition programs (CNP) (including the National School Lunch Program, School Breakfast Program, Child and Adult Care Food Program, and Summer Food Service Program) inquiry that led to Shelf-Stable, Dried & Semi-Dried Meat, Poultry and Seafood Snacks (such as beef jerky or beef sticks) getting approved as creditable, reimbursable meal components Led corporate private label thinking, strategy and execution that identified key customers, product & pricing recommendations, and manufacturing optimization that led to winning several multi-year bids across channels generating impressive incremental $ Sales Outlined club strategy rooted in consumer insights about shopper segment, trip mission and channel motivation that opened up viable innovation opportunities across brands and customers while also addressing cross-channel/customer pricing challengesSupported customer annual planning by aligning cross-functional leadership on approach, working with customer leads to write sales materials, and presenting to both club and private label customers with success across Costco, Sam’s Club, Walmart, and Albertson’sEstablished multiple competitive deep dive analyses and war gaming sessions to help inform Jack Link’s, the # 4 US Snack Brand, retail defense strategy, innovation pipeline, and price-pack architecture initiatives
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Senior Brand Manager - Red Baron And Tony'S PizzaSchwan'S Company May 2017 - Sep 2017Marshall, Minnesota, UsProven effective brand leader and team builder; extended responsibilities beyond Red Baron, the #2 frozen pizza brand in the category, to include Tony's Pizzeria, the first frozen pizza brand with regional strength and national potentialDeveloped regional pizza strategy to enhance entire company's retail go-to-market approach to drive sustainable growth with existing portfolio offerings as well as inform innovation pipeline and trade deployment execution strategies -
Senior Brand Manager - Red Baron PizzaSchwan'S Company Jun 2015 - May 2017Marshall, Minnesota, UsSpearheaded iconic brand’s strategic transformation efforts through inspiring re-positioning, comprehensive brand modernization (hit market Q1 2018), and breakthrough creative to enable the brand to turnaround relevancy challenges & improve consumer perceptions Created multi-year strategic growth plan and annual operating plans, based on strong vision which set product renovation and innovation road maps in motion to find unique solutions that appeal to evolving consumer desires and combat changing category dynamics Built strong working relationships with agency partners to deliver holistic rebranding and creative communication plan across all media channels, including the “War Stories” spot which scored in the 95%tile of Kantar MillwardBrown Awareness & Persuasion metricsOutlined and aligned Nutrition & Regulatory, Corporate PR, Legal and all business units on Kids Marketing Corporate Strategy Policy Successfully represented entire business portfolio at many customer meetings - building rapport & driving sales – as acting Pizza lead
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Brand Manager - Red BaronSchwan'S Company Mar 2014 - Jun 2015Marshall, Minnesota, UsGrew $0.6B brand 3% after 4 years of declines by winning key drive periods, improving evergreen brand support, maximizing incremental meal occasions, supporting shelf optimization, improving forecast accuracy, and simplifying portfolio for efficiency gainsModernized integrated marketing communication approach by on-boarding new agencies, developing stronger brief content, outlining clear strategies & priorities, and shifting placement & engagement tactics to reach target consumers at moments that matterUncovered meaningful consumer insights through research and trends to inform business management and inspire creative direction which led to a relevant integrated marketing campaign across multiple agencies that delivered highly efficient return ($1.56 TV ROI) Implemented classic brand management roles & responsibilities and best practices including developing brand standards, improving sales materials, and outlining pricing mandates. Managed multiple direct reports’ development and upgraded MBA recruiting talentEvaluated pricing action and retail trade strategy to reduce merchandising dependency and improve brand gross margin by 11%Responsible for brand P&L, portfolio management, substantial supply chain simplification, retail customer presentations, sales planning communication, budget planning and maintenance, and creative agency management, scoping and implementation
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Senior Associate Brand ManagerKraft Foods Group Sep 2012 - Mar 2014Chicago, Il, UsCreated Hispanic marketing strategy including scoping opportunity via data analytics, leading consumer research, recommending & presenting strategy to senior leaders, receiving incremental financing, and implementing first-ever Hispanic JELL-O IMC plan. “Comb Over” commercial won 2014 Cannes International Festival of Creativity Bronze Lion in the Film Category Developed robust Velveeta convenient meals growth strategy unlocking $75M in revenue opportunities within current and new platforms, including doubling existing Cheesy Potatoes business via brand evolution and new go-to-market trade strategyDirected cross-functional teams through 15 SKUs’ commercialization into current and new categories and channels delivering $35M net revenue as well as created innovative retail display vehicles generating $10M of incremental net revenue Responsible for $350M brand’s portfolio including: SKU rationalization, substantial supply chain simplification, customer shelf-space optimization & defense communication, existing products’ enhancements, and long-term product mix strategy creation -
Associate Brand Manager At Kraft FoodsKraft Foods Group Sep 2011 - Sep 2012Chicago, Il, UsManaged $1B brand’s core business including consumption analysis, competitive & category tracking, financial reporting, forecasting, and budgeting resulting in market share, volume, net revenue, gross revenue, and operating expenses over-delivery versus planAnalyzed quantitative & qualitative data, conducted product ideation, planned competitive war gaming sessions, engaged in new growth consumer target in-home research, wrote effective sell stories, and created new product design briefsSteered Velveeta Cheesy Skillets and Velveeta Shells & Cheese integrated marketing campaigns including collaborating with creative agency, attending production shoots, transforming brand website, and launching & maintaining social media platformsRecognized by Forbes magazine & awarded Nielsen’s 2012 Breakthrough Innovation for successful Velveeta Cheesy Skillets launch that gained nearly 20% market share in Year 1 and exceeded all financial metrics. Named Kraft Brand & Innovation of the YearDeveloped buy-rate focused promotional strategy growing consumption 5% while delivering $1M profit and identified in-house manufacturing conversion strategy generating an additional $700k annual profit on product line set to expand with innovation
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Product Commercialization Development ManagerKraft Foods Group Apr 2009 - Sep 2011Chicago, Il, UsFacilitated project scopes, tasks and resource requirements while minimizing waste, reducing complexity, ensuring timely cross-functional communication, utilizing contingency plans, solving problems proactively, and driving successful project execution Guided multiple direct reports’ technical, functional and interpersonal skills development including effective category management for core business projects and simple new product development initiativesImproved business unit alignment process ensuring projects were properly documented; facilitated candid, timely discussions; challenged business propositions and strategies; and enabled appropriate stakeholders to re-evaluate priorities and resources
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Category Materials ManagerKraft Foods Group Jul 2008 - May 2009Chicago, Il, UsOptimized materials balance among supply availability, inventory replenishment strategy, costs, and obsolescence riskInitiated inventory reduction opportunities as well as minimized material write-off costs during packaging transitions
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Product Change ManagerKraft Foods Group Aug 2007 - Apr 2009Chicago, Il, UsCoordinated 150+ project plans, from concept development through trade release, within quality, financial and time constraintsLed commercialization keeping cross-functional team aligned to marketing strategies, manufacturing capabilities & project deliverables
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Network Fulfillment PlannerKraft Foods Group Apr 2006 - Oct 2007Chicago, Il, UsMonitored national inventory levels & directed finished goods deployment to distribution centers based on customer forecasts Exceeded key objectives: maximizing customer service while minimizing supply chain costs and distressed product loss
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Executive Team LeadTarget Jun 2005 - Apr 2006Minneapolis, Mn, UsNamed District Peer Trainer, Intern Mentor and Inventory Captain after just 3 months in position given leadership effectivenessLed team of 10 supervisors and 150 team members to execute a fast, fun & friendly work and shopping environmentMonitored sales, payroll, scheduling and in-stocks for Top 50 revenue performing store location
Tracy Fleischhacker Quigley Skills
Cross Functional Team Leadership
Consumer Products
Forecasting
Management
Customer Insight
Brand Management
Sales
Product Development
Marketing Strategy
Shopper Marketing
Competitive Analysis
Retail
Fmcg
Supply Chain
Supply Chain Management
Tracy Fleischhacker Quigley Education Details
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The University Of Chicago Booth School Of BusinessOperations Management And Organizational & Behavioral Management -
University Of MinnesotaMajor: Applied Economics; Emphasis: Food Marketing
Frequently Asked Questions about Tracy Fleischhacker Quigley
What company does Tracy Fleischhacker Quigley work for?
Tracy Fleischhacker Quigley works for Post Consumer Brands
What is Tracy Fleischhacker Quigley's role at the current company?
Tracy Fleischhacker Quigley's current role is Senior Brand Director | Team & Brand Builder.
What is Tracy Fleischhacker Quigley's email address?
Tracy Fleischhacker Quigley's email address is tr****@****ods.com
What is Tracy Fleischhacker Quigley's direct phone number?
Tracy Fleischhacker Quigley's direct phone number is (715) 466*****
What schools did Tracy Fleischhacker Quigley attend?
Tracy Fleischhacker Quigley attended The University Of Chicago Booth School Of Business, University Of Minnesota.
What skills is Tracy Fleischhacker Quigley known for?
Tracy Fleischhacker Quigley has skills like Cross Functional Team Leadership, Consumer Products, Forecasting, Management, Customer Insight, Brand Management, Sales, Product Development, Marketing Strategy, Shopper Marketing, Competitive Analysis, Retail.
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