Tracy Goulet, Ma Email and Phone Number
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Accomplished, goal-driven, and strategic marketing professional possessing noted leadership in advancing brand visibility and messaging by ensuring a clear strategy is in place to guide initiatives for effective utilization of marketing spend. Understand the dynamics of differing markets to create roadmaps for success that are sustainable, scalable, and influence consumer decision-making. Measure campaign performance from analytics, trends, and insights to make data-driven adjustments to the marketing strategy. Assume ownership over critical areas within the business/marketing strategy group to include goal planning, assessment, and team performance. Create and measure impacts of marketing to include asset development, marketing activation, messaging, advertising, experiential events, website/eCommerce promotions, and regional pull-through strategies.
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Marketing Activation Director- Northeast RegionPapa John'S International 2022 - PresentAtlanta, Georgia, Us
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Senior Manager, Client EngagementBright Horizons 2021 - 2022Newton, Massachusetts, Us -
Director; Field MarketingPopeyes Louisiana Kitchen, Inc. 2015 - 2019Miami, Florida, UsPromoted to serve as a driving force behind revitalizing marketing campaigns and ensuring media plans drove appropriate return-on-investment (ROI) goals in underperforming East Region and Canada markets. Led business planning meetings with franchise owners to assess needs, create strategies, and formulate action plans that delivered effective marketing spend and appropriate go-to-market strategies. Ensured a proper blend of operational controls, brand messaging, and local/regional outreach was in place to fuel campaign performance. Translated and formed clarity around key campaign drivers from multiple perspectives unique to each market to develop and execute integrated, coop marketing programs with agency partners. Utilized critical metrics, KPIs, and analytics to measure the impacts of consumer engagements and campaign success. Managed a 2-member team of field marketing managers and held dotted line responsibility of 6 internal advertising managers for a market consisting of 1,200 restaurant locations with a $27M budget.Held accountability meetings to review individual and team progress toward achieving performance metrics and developed stretch goals to create opportunities for advancement.Recognized internal challenges within each franchise location that reduced effectiveness of marketing/brand activities and worked with appropriate teams to counter underperformance.Crafted local and regional media plans to assist franchise owners to tap into TV, radio, print, billboard, digital, and social promotional activities.Traveled to site locations to perform full immersion visits to develop and secure buy-in for marketing strategy changes, improvements, and product launches.Led a successful rollout of 3rd-party delivery partnerships by effectively managing franchisee onboarding, menu management, and promotions to sufficiently poise locations for delivery business growth. -
Field Marketing ManagerPopeyes Louisiana Kitchen, Inc. 2007 - 2015Miami, Florida, UsManaged regional coop marketing budgets of $3MM for 12 markets and over 500 restaurants in the North East region.Directed three regional advertising agencies from creation to execution of media campaigns and contracted media for smaller markets with no agency support.Utilized sales analysis and market research to ideate and develop promotional activities.Successfully launched $2 Tuesday vale offer that drove a 12% sales increase in down markets.Taught national and local marketing strategies at new franchisee orientation and counseled on the development of local marketing plans.Visited markets to present at coop meetings and tour stores to ensure compliance of marketing programs.
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Account SupervisorFletcher Martin 2006 - 2007UsSupervised media planning and spending that drove sales for 400 Arby’s restaurants and a $2M budget. Provided campaign analysis and recommendations for improvements as well as point of view on media strategies and packages to clients. Developed and executed local store marketing plans that drove transactions and frequency. Worked closely with Media Planners and Buyers to ensure media plans were effective and buys ran according to schedule.Ran weekly meetings to provide clients with status updates on project deliverables. -
Field Marketing ManagerDunkin' Brands 2005 - 2006Canton, Ma, UsDesigned and executed on co-op marketing strategies to drive increases in sales goals for 6 markets with 700 total locations. Actively reviewed sales scorecards to bring consumer insights and trends into actionable plans that drove increase profits, competitiveness, and brand visibility. Developed models and forecasts to build business cases to justify new strategies and promotions to move the business forward across a highly competitive coffee market.Rolled out a coffee loyalty program that increased sales by 6% to counter downward sales projections.Managed local POP, menu board, and limited time offer promotions to ensure alignment with corporate brand management guidelines. -
Regional Marketing ManagerPopeyes Louisiana Kitchen, Inc. 2003 - 2004Miami, Florida, UsSupervised 4 regional agencies in the development of cooperative marketing plans that met brand goals and effectively represented 9 distinct markets with a $6M budget. Partnered with public relations to pilot a new product launch, which significantly drove consumer chatter and led to a national launch. Achieved a 25% sales growth over the previous year by expanding TV, print, and billboard advertising.Analyzed sales reports against monthly promotions, price points, and media strategies to make data-driven adjustments to the marketing strategy.
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Senior Marketing ManagerBlimpie 2001 - 2003Us -
Marketing ManagerBlimpie 2000 - 2001UsManaged regional coop marketing budgets of $3MM for 12 markets and over 500 restaurants in the South East region.Directed three regional advertising agencies from creation to execution of media campaigns and contracted media for smaller markets with no agency support.Utilized sales analysis and market research to ideate and develop promotional activities.Successfully launched $2 Tuesday vale offer that drove a 12% sales increase in down markets.Taught national and local marketing strategies at new franchisee orientation and counseled on the development of local marketing plans.Visited markets to present at coop meetings and tour stores to ensure compliance of marketing programs.
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Marketing CoordinatorSteak Out Charbroiled-Delivery 1997 - 2000Sioux Falls, South Dakota, UsAssisted in the creation and execution of national marketing programs for 86 franchised units, specifically in the areas of creative campaigns, new product/promotional product rollouts, direct mailers and public relations. Developed local marketing plans for struggling restaurants and trained franchisees on execution of plans.Worked with creative agencies to produce premiums, billboards and promotional print material. -
Marketing AssistantTorrey Homes 1996 - 1997Assisted VP of Marketing with development of reality promotions to help drive sales of housing communities.Developed advertising reference manual and video library for sales team
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InternThe Kraft Heinz Company 1994 - 1995Chicago, Il, UsPlanned and executed several promotional events for POST cereal including: free standing inserts, direct mailings, continuity programs, and in store coupons. Assisted Brand Manager in the new product launch of Blueberry Morning cereal.
Tracy Goulet, Ma Skills
Tracy Goulet, Ma Education Details
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Emerson CollegeDigital Marketing & Data Analytics -
Northeastern UniversityBusiness Administration
Frequently Asked Questions about Tracy Goulet, Ma
What company does Tracy Goulet, Ma work for?
Tracy Goulet, Ma works for Papa John's International
What is Tracy Goulet, Ma's role at the current company?
Tracy Goulet, Ma's current role is Marketing & Brand Program Management.
What is Tracy Goulet, Ma's email address?
Tracy Goulet, Ma's email address is tr****@****yes.com
What is Tracy Goulet, Ma's direct phone number?
Tracy Goulet, Ma's direct phone number is +140186*****
What schools did Tracy Goulet, Ma attend?
Tracy Goulet, Ma attended Emerson College, Northeastern University.
What skills is Tracy Goulet, Ma known for?
Tracy Goulet, Ma has skills like Field Marketing, Brand Management, Food, Marketing Research, Competitive Analysis, Integrated Marketing, Event Planning, Marketing Management, Strategic Planning, Hospitality, Team Building, Product Development.
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