Tracy Griffin Email & Phone Number

Greater Los Angeles Area

Supporting startup and emerging brands with operational functions that are critical to financial growth. Implementation of operational improvements in key metrics to increase performance and reduce costs. Expertise in vendor management, product development, project management, and 3PL logistics.

Portland, Oregon Metropolitan Area

Created and executed a succeesful sales strategy for existing accounts and new business opportunities that restuled in exceeding monthly and quarterly sales goals. Directed the re-launch of company website to optimize user experience and drive revenue. Created process work flows in collaboration with internal team to improve production delivery times to customers.

Raleigh-Durham, North Carolina Area

Developed and oversaw eCommerce operations including planning, implementation and workflow to maximize efficiencies and reduce costs. Managed analytic tools necessary to support eCommerce, understand user buying behavior, and made data-driven recommendations to management team. Compiled and analyzed monthly performance reports. Worked with cross-functional team to identify opportunities to support eCommerce initiatives and improve customer experience.HATCHBEAUTY is an innovative beauty company providing insight on trend intelligence, business strategy, and the creation of innovative retail programs across all channels of distribution. From brand incubation through customer experience, HATCHBEAUTY delivers best-in-class service of innovative concepts and cutting-edge products for the beauty industry.

Burlington, Ontario

Executed a sales strategy to generate new business and gain foothold for the company in core markets of the Northeast and Mid Atlantic regions. Created and delivered customer focused presentations aligning hotel aesthetics with proposed bath & body amenity lines. Directed internal teams on cultivation of formulations, fragrances, packaging, and design on customized amenity programs. Prepared written RFPs for customers.With over 30 years of experience, Hunter Amenities is one of the world’s largest manufacturers of guest amenities for both liquids and bar soap. Hunter possesses one of the richest portfolios of licensed amenity brands globally for five and six star hospitality corporations, boutique hotels, spas, cruise lines and retailers. Hunter is a complete turnkey facility with R&D, design, package development, manufacturing, and fulfillment. Hunter offices include North America, EMEA, and Asia.

Durham, Nc

Identified new business opportunities with both prestige and mass-market beauty brands that aligned with company’s core competency. Developed product assortment for new customers and line extensions for existing customers based on customer’s brand initiatives and price target objectives. Collaborated with R&D on customer presentations of innovative technologies and ingredients.HATCHBEAUTY LABS is a complete cosmetic and skincare development and manufacturing company for brands seeking the latest advances in premium hair care, skincare, and body care. By sourcing new ingredients and innovative technologies we create products with unique qualities, textures and performance. We are consistently developing products that go on to become benchmarks in the beauty industry.We are committed to producing high quality products on time and in full to meet your contract manufacturing needs. We are fully equipped and feature some of the most advanced instruments available to ensure that our work is of the highest quality and precision.

Saint Albans, Vt Usa

Developed North American market for innovative European fitness tools in existing fitness channels and new education and corporate channels. Presented at national fitness conferences and conducted workshops at state and regional physical educational conferences. Bounce FitnessDelivering high quality fitness products and programs to enhance the lives of people of all ages and abilities.

Georgia, Vt

Directed and implemented a national marketing strategy for a new European fitness activity utilizing traditional and guerrilla marketing tactics. Created an extensive instructor network in the U.S. and Canada. Expanded account base from zero to 100+ resellers in less than two years through integrative partnerships and incentive programs.Exel Sports Oy is a global manufacturer of composite technologies for various sporting goods applications. Based in Helsinki, Finland, Exel has developed numerous technological advances in composite equipment for Cross-Country Skiing, Alpine Skiing, Snowboarding, Windsurfing, Nordic Walking, and Floorball. Exel's worldwide network includes over 30 partners and distributors.

Burlington, Vt

Managed product development process from design through production working with design and engineering teams to execute deliverables and communicate with overseas factories. Supervised creative team on graphic design and development of marketing collateral. KARHU USA, a leading North American cross-country ski manufacturer. Karhu was the first cross-country ski brand to introduce metal edge technology in cross-country skiing spurring the birth of the backcountry skiing movement in the U.S. and Canada. The Karhu brand develops skis, ski boots, and poles for a variety of end users from expert to novice.

Burlington, Vermont Area

Assisted product management team with new footwear initiatives developing specification packages. Key liaison with domestic and overseas factories.Merrell is a leading global outdoor brand of footwear, clothing and accessories. Created in the 1980's, Merrell was founded on the philosophy to create superior quality hiking boots for all levels of hikers from the enthusiast to the hard-core adventurer. Merrell expanded it's footwear categories to include casual footwear and sandals. It's collection also includes outdoor clothing and accessories.