Reporting to the Commercial Head, in leading the planning and execution of on-ground marketing activation for Frozen Category with responsibility of A&P budget above $350,000/ annum. Responsible for new product launch, on-ground activation across various channels and internal/ external business review for in house & 3rd party brands. • Responsible for in-market activation for 1st 100PLUS ice cream launch in Singapore & achieved +20% sales over budget during launch period• Support brand & on-ground activation for frozen category which achieved +10% sales vs monthly target • Develop annual trade marketing calendar for Frozen Category to support current & new business expansion • Streamline A&P spends by enforcing stricter SOP to ensure all spends are adhere to company policies, resulted in 15% cost saving per year• Lead in product launch, sponsorship & roadshow via event planning, logistic arrangement, internal cross-functional liaison on product showcase to achieve business objectives• Conduct sales analysis across different channels through company performance, trends/ competitive intelligence analysis and present to Commercial Head for business analysis

Reporting to the Commercial Director, Asia Pacific in leading the planning and execution of on-ground marketing brand activation with responsibility of A&P budget above $250,000/ annum. Support domestic & international exhibitions, conferences, summits & customer meetings across Asia Pacific. • Project lead in Asia Pacific 1st YUM UCL football augmented reality marketing activation across Malaysia, Singapore, Hong Kong & Indonesia & achieve +25% incremental sales during 8 weeks campaign period • Supported Pepsi Black 360 campaign launch in Philippines, Malaysia, Singapore & Thailand to achieve consumer TOM share +3% H1 2018 according to AC Nelson report • Project lead for Joint Business Planning, Innovation Summit, Annual Conference & T2T Business Review for global accounts via meeting planning, logistic arrangement, internal cross-functional liaison on product & latest equipment showcase to achieve business objectives• Support Commercial Director with consolidation of monthly Foodservice reports, business performance analysis, administrative duties & all travel requirements throughout the year

Reporting to General Manager and Marketing Manager, provided strategic marketing direction for on trade & off trade business to drive growth and profitability. Leadership in planning & execution of brand building activities for both local & overseas market while conducting market research with internal team & external agencies.• Supported strategic planning, development & execution of all marketing and communication collaterals for brand promotions, resulting in 3 new store openings in Singapore • Developed SOP guidelines for brand promise, restaurant set-up & crew training to ensure highest standard of customer experience • Monitor and analyze periodic sales performance across different channels & markets through company performance, collation of market research, trends & competitive intelligence analysis• Develop annual calendar for trade shows, events and exhibitions to support new business expansion • Conduct periodic mystery shopper & store audit activities to ensure SOP standards are practiced & provide post-event evaluation reports and recommendation for areas of improvements

Reporting to District Manager, oversee business operations & motivated teams to achieve organization’s objectives• Responsible for business account management including managing P/L of the store, overseeing daily operations, cost & inventory control, manpower planning, recruitment & training for Tully’s Coffee, Quiznos Subs and Cold Stone Creamery outlets• Support event logistics, budget management, corporate hospitality, venue marketing and manpower management for offsite catering business • Developed and implemented local marketing campaign for each individual outlet• Responsible for quality control in customer service, food & merchandise items of the outlets• Liaised with HR Manager on recruitment activities for each individual outlet. Conducted in house training for new recruits and developed training needs for all existing staff

Reporting to Sales Manager, built business success by identifying, qualifying and executing solutions for potential clients. • Worked closely with Deputy Sales Director and Sales Manager to identify business opportunities and expand business via comprehensive planning • Conducted dedicated market research, competitor analysis, feasibility study to expand clientele database to promote RMG medical services• Foster corporate relationships to maintain long-term business & drive future referrals

Reporting to District Manager, managed overall operations, staff & finance to maximize sales & revenue through customer satisfaction & employee engagement• Managed the outlet in accordance to company’s policies & standard to ensure smooth & effective daily operations • Organized time and resources to aid company growth in revenue and market share • Established customer relationship with potential customers and to maintain the business relationship with regular customers • Implemented company’s product quality standard and ensure all staff is practicing accordingly • Developed and implemented effective cost control measures and inventory control• Developed in house training programs in accordance to training needs and provided post training evaluation while providing ongoing training to new recruit & existing staff• Worked closely with HR department in recruiting employees