Tracy K. Email and Phone Number

Small steps lead to a big change. Ecochallenge is a platform to educate, entertain, and engage the community on ways to drive sustainable habits.Building a more sustainable world and healthier planet can’t be done alone. Ecochallenge provides the support and resources to transform behaviors at work, school, and beyond.https://ecochallenge.org/

- Developed clear, concise marketing and creative briefs for various global campaigns. Some campaign examples included our Brand campaign, Product specific campaigns focused in specific verticals (i.e. Health & Beauty, Retail, Food and Beverage), the first-ever Enterprise campaign- Maintained strong cross functional relationships with Experiential, Content & Social, Lead Generation, Comms, and Web- Partnered with creative to lead development of creative to ensure alignment across media and creative strategy- Supported with Marketing Analytics to set campaign goals, monitor campaigns, and drive post-campaign recap decks - Primary contact for our in-house Product Placement Program and agency relationship to drive Square placements in media and entertainment - Drove all marketing partnerships with Card Network Partners (American Express, Master Card, Visa) on supplemental campaigns & opportunities- Promoted from Associate Brand Manager in March 2021

- Served as the day-to-day project manager for all B2C/B2B marketing efforts for sponsorships, regional activations & events, and media campaigns - Built and managed all paid and organic B2C social media marketing efforts - Created media plans for all in-house marketing campaigns - Cultivated strong relationships with advertising and sponsorship while supporting internal and executive stakeholders (Sales, Circulation, Membership Retention, and Editorial) - Collaborated closely with our in-house design team on creative requests and feedback through Wrike

- Media relations assistant for Oakland Raiders on game days

- Developed strategic, custom media campaigns for major grocer and retail clients- Managed ongoing weekly reporting dashboards, post-campaign analysis, and recap decks for paid media campaigns- Clientele included: Whole Foods Market, Westfield Malls, My/Mo Mochi, Blink Fitness - Media Tactics included: Display, SEM, video, programmatic, retargeting, social, and traditional (i.e. Radio, Print, OOH)- Promoted from Assistant Media Planner