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- Forged strategic alliances with global gaming publishers, positioning Samsung Galaxy Store as a leading gaming platform.- Orchestrated high-level negotiations and secured partnerships with game publishers, driving long-term collaboration.- Nurtured existing relationships with key partners, streamlining revenue channels and implementing future-proof monetization models.- Crafted and executed go-to-market strategies based on insights from global gaming trends, ensuring Samsung’s competitive edge.- Spearheaded global marketing initiative to elevate Samsung devices with partner’s content, enhancing brand visibility across the global regions.- Facilitated cross-functional collaborations between legal, marketing, and technical teams for efficient platform integration and scalability.

- Developed European gaming partnerships and led marketing strategies tailored to the regional market, ensuring synergy in publisher collaborations.- Established Europe’s local service organization specialized in partnership and regional operations of Galaxy Store and Ad platforms.

- Expanded Samsung Pay’s footprint by collaborating with issuers, networks, regulators, and merchants to assess and prioritize key markets.- Pioneered technical and payment gateway partnerships to build enriched infrastructure for Samsung Pay platform.- Coordinated cross-functional teams to launch Samsung Pay, ensuring readiness across legal, technical, and regulatory fronts.- Forged partnerships for Samsung Internet, driving adoption through key global partners.- Spearheaded partnerships to establish Samsung Ads platform.

- Certified Information Privacy Professional (CIPP/US), streamlined data protection policies, ensuring compliance across Samsung’s global services by designing global policies and procedures, and conducted privacy audits of global business units and subsidiaries, resulting in Samsung Electronics formalizing Privacy-by-Design.- Built and managed dispute reporting platform and contract review system, supporting subsidiaries worldwide.-Reviewed business and technical contracts, engaged in resolving lawsuits and dealt with antitrust investigations.