Tracy Collins Email and Phone Number
Tracy Collins work email
- Valid
Tracy Collins personal email
I have served in merchant and sales roles in the outdoor industry for over 20 years. These experiences have included retail manager, forecast analyst, inventory planner, buyer, general merchandise manager, vendor/brand sales manager, product line manager, senior merchandise manager, and director of sales. My diverse background demonstrates my ability to lead and succeed with a unique transferable skill set across multiple roles within sales and retail.BRIEF: I believe the CUSTOMER should direct strategies and go-to-market framework, positioning the business for key performance indicators and customer needs to in parallel be successful. Focusing on the customer at the center, I provide vision, market intelligence, analysis, and emerging trend strategies, to ensure products are innovative, relevant, and profitable.LEADERSHIP: Directing teams of 2 to 16 individuals and developing talent have been central to my career success. I embrace Simon Sinek’s words “There are leaders and those who lead”. “Those who Lead, INSPIRE US”. My role as leader is to orient teams in an aligned direction, and create a positive, safe environment for creativity, open and honest dialog, accountability, and collaboration toward common goals.EXPERIENCE: I focus on market intelligence, consumer insights, and business KPIs, and feedback from my rep and retail partners to develop customer-relevant go-to-market strategies. This insight provides a platform to direct and influence product development, shape E-commerce and In-Store experiences, and develop rich partnerships with retailers and vendor partners. This vision has resulted in an abundance of industry award-winning product awards and nominations, growth in emerging product lines, and market-share increases in heritage categories.PERSONAL: My family and I reside in the greater Seattle area of the beautiful Pacific Northwest. We actively embrace and live the outdoor lifestyle. On any given day you will find us exploring the remote trails around Mount Rainier, skiing Crystal Mountain, climbing, biking, fly fishing or just hanging out at local parks.
Exped Usa
View- Website:
- expedusa.com
- Employees:
- 24
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Exped UsaKirkland, Wa, Us
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Director Of Sales & MarketingExped Usa Jul 2020 - PresentTacoma, Wa, UsSince 1997, the EXPED team has embraced a spirit of adventure and Swiss heritage by refining every detail and removing the unnecessary. This Swiss sensibility of "tireless refinement" has produced countless award-winning sleeping mats, tents, packs, sleeping bags, and gear accessories. EXPED remains a privately owned company with a passion for building innovative, first-to-market gear. Responsible for the development of wholesale and digital sales strategies which support and drive the company’s channel sales growth and profitability plans.SKILLS:-Define long range business plans and execution strategies to achieve brand growth targets.-Develop and execute seasonal go-to-market strategies-Manage 10 sales agencies across the USA-Develop and manage seasonal and annual sales plans-Responsible for all distribution and sales channel strategies -Expert within line planning and product performance, productivity, capacity, and pricing analytics.-Set and optimize wholesale and retailing pricing-Create strong cross functional partnerships that drive alignment to deliver brand objectives.-Develop and foster productive and trusting partnerships with retailers-Consumer centric mindset with the ability to influence across a complex organization-Build and nurture a collaborative and passionate team culture.-Create sales reporting and on-going analytical sales tools
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Sr. Category Merchandise ManagerRei Dec 2014 - Apr 2020Seattle, UsLeader in multiple category management with volume ownership of $250M+. Delivered positive growth and margin, quarter over quarter, in all key departments. Develop strategic business plans and drive key company financial metrics including sales, margin, turn, and in-stocks. Manage product assortment selection, private brand product development, and go-to-market strategies for Retail and E-commerce customers.-Develop and execute seasonal and long-term business unit assortment strategies to achieve brand growth targets.-Partner with Planning Manager to develop and align on sales forecasts and margin goals.-Develop seasonal merchandising strategies and marketplace segmentation/ product differentiation.-Manage and develop a team of three: buyer, assistant merchant, and product specialist.-Create strong cross functional partnerships that drive alignment to deliver brand objectives.- Collaborate with retail and E-commerce visual merchandisers to ensure product and story execution.- Partner with private brands team to identify, develop, and launch product that meet customer needs of quality, pricing, sustainability, and innovation.-Consumer centric mindset with the ability to influence across a complex organization.-Build and maintain long-term strategic relationships with vendors which includes development of strategy, profitability targets, and future product development.**Leadership Award Nominee: 2015, 2016, 2017, 2018** -
Western Regional Sales ManagerPatagonia Feb 2012 - Dec 2014Ventura, California, UsEstablished and implemented sales and distribution strategies for the wholesale channel focusing on strategic growth and strong retail partnerships. Directed and managed a team of 8 in-house sales reps for the Western USA (Chicago south to New Mexico and all states west). -
General Merchandise ManagerBlue Ridge Mountain Sports Dec 2006 - Feb 2012Developed and impletmented assortment strategies and category sales plans for 13 retail stores, e-commerce, and military sales. Directly responsible for the brand P&L. Create and Manage the OTB and monthly forecasting process from a bottoms up category level and topside brand rollup; strategize reconciliation to achieve seasonal KPI's. Build pricing, promotions, and traffic driving opportunities that align to merchandise strategies and protect margin target. Create seasonal allocation strategies that deliver optimal sell through and mitigate markdowns.Also, recruited, developed, and managed a team of buyers and assistants merchants.
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Apparel BuyerBlue Ridge Mountain Sports Sep 2000 - Dec 2006
Tracy Collins Education Details
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Radford UniversityAnd Related Support Services
Frequently Asked Questions about Tracy Collins
What company does Tracy Collins work for?
Tracy Collins works for Exped Usa
What is Tracy Collins's role at the current company?
Tracy Collins's current role is Director Sales & Marketing | REI Co-op l Patagonia l Visionary | People Leader | Strategic Planning | New Business Development | Operational Excellence.
What is Tracy Collins's email address?
Tracy Collins's email address is tr****@****usa.com
What schools did Tracy Collins attend?
Tracy Collins attended Radford University.
Who are Tracy Collins's colleagues?
Tracy Collins's colleagues are Donovan Boldenow, Maria Ceron, Kevin Pelto, Pauline Civet, Bea Hager, David Perella, Ted Steudel.
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