Responsible for all aspects of B2B Marketing, and supporting the Sales Team at Pektron. Pektron is a global electronics supplier supporting customers in delivering tailored solutions through its leading edge electronics, design, test and manufacturing expertise. With over 50 years experience, we deliver customer tailored solutions for blue chip customers around the world.We like to work with businesses facing technical challenges and are looking for advice and support throughout the design and manufacturing process. We prefer to build long term partnerships, and take a proactive approach, using our experience and technical expertise to develop innovative but cost-effective solutions.

Responsible for B2B and B2C marketing across multiple brands including Worldchoice, Travel Trust Association (TTA), Independent Travel Experts & Adeona Travel.

Worked with clients to provide an independent assessment of issues that ranged from identifying opportunities for improving customer service and thereby profitability, to identifying barriers to team engagement which was impacting performance and morale.

Developed and delivered marketing plans to acquire and retain customers using financial services products. Full media mix.

Implemented 'champion v challenger' methodology and relevant test design and evaluation process to achieve 20-40% increase in incremental income in direct sales of personal loans.

Managed 3 team leaders and 32 call centre sales reps. Achieved 40% conversion of calls to applications. Reduced external attrition to 3%.

Responsible for service delivery and sales performance of a multi-site branch employing 46 staff.