Tracy Mueller Email & Phone Number

St. Louis, Mo, Us

St Louis, Mo 63141, Mo, Us

St. Louis, Missouri, Us

Collaborate with internal executives to determine marketing and sales strategy for five infrastructure solutions brands: Insituform Technologies, MTC, Underground Solutions, Fyfe Co & Fibrwrap Construction. Lead marketing campaigns and collateral development for new product or technology launches; manage outside suppliers as needed. Manage brand/business-specific social media presence and postings for platform brands.Lead message development for business changes, partner with business leaders on crucial platform/business level presentations, educational materials, employee communications. Create, update, and maintain website pages specific to platform brands and business units. Drive search engine marketing and search engine optimization efforts. Analyze key digital metrics to guide the strategic direction of marketing spend and tactics

Leverkusen, North Rhine-Westphalia, De

Work to ensure Bayer’s purpose and shared values are on brand when experienced by all stakeholders.

St. Louis, Missouri, Us

Managed and executed customer advocacy programs with the objective to improve Monsanto’s image and relationship with farmers in the United States.• Worked collaboratively with agency partners and cross-functional teams to develop, execute and promote customer advocacy programs.• Led and executed photo/video shoots with non-profits and farmers.• Protected and expanded business opportunities by maintaining positive customer relations with farmer groups.

St. Louis, Missouri, Us

Managed the America’s Farmers corporate brand which included budgeting, analyzing research, advertising through various media, and all promotional aspects. Worked with internal teams and external agencies to design, create and implement marketing and digital content, media relations strategy, copywriting, video creation, customer engagement, and promotion through public speaking opportunities, media interviews, presentations, and strategic partnerships throughout the community and the agriculture industry. Managed editorial calendar for website and social media accounts, updated content through CMS platform. Managed Search Engine Marketing (SEM/paid), Search Engine Optimization (SEO/unpaid) and Social Advertising.• Led and executed all aspects of a national award program celebrating women in agriculture.• Built relationships with key influencers in the agriculture industry; Developed policy advocates for topics that influence business environment; Identified opportunities for key influencers to engage with target audiences.• Established interactive website and robust social media presence which increased traffic and awareness by 20%.• Negotiated sizable contracts for marketing sponsorships, partnerships, and company-owned suite agreements.• Managed agency partners through clear direction and prioritization of effort to assist in content development, while staying within budget.• Earned Marketing Excellence Award for 2015.• Awarded 2014 First Place Best of National Ag Media Award for Public Relations efforts on the America’s Farmers Mom of the Year program.

St. Louis, Missouri, Us

Worked collaboratively on strategy and implementation of a national advocacy campaign promoting the benefits of modern agriculture to key stakeholders. Shaped corporate brand identity through strategic sponsorships in the community and throughout the agriculture industry. Facilitated corporate presence at consumer / Industry events and trade shows. Worked with agency to design and develop tradeshow displays, creating messaging, themes, and experiences that reflected brand strategy. Oversaw and implemented branding efforts for multiple external venues and internal areas. Selected corporate marketing materials and promotional items. Supervised marketing assistant.

St. Louis, Missouri, Us

Managed and facilitated corporate ticket program for all major St. Louis sports/entertainment venues with an annual value of $1.7M. Allocated and distributed tickets with a focus on maximizing assets and Return on Investment. Handled reconciliation of six corporate-owned suites, and 22 sets of field/club seats. Negotiated rates for additional suites and tickets. Managed Promotional Products for corporate brands for e-commerce site as well as a customer sales catalog.

Chesterfield, Mo, Us

Facilitated, administered and implemented company benefits plan, including medical, dental, vision, life insurance, FSA, and tuition reimbursement for 600 U.S. based employees.Conducted new hire orientation, and open enrollment benefits training.Maintained, analyzed, audited monthly benefits billing to reduce cost and reach budget goals.Created employee communications such as announcements, newsletter articles, materials for meetings, plan descriptions, benefit statements.Managed the company’s tuition reimbursement program, ensuring adherence to guidelines, approving courses and verifying school accreditation.• Earned Company Excellence Award for Outstanding Service, Innovation and Creativity.

Us

Bachelor'S Degree, Business/Corporate Communications

Education record