Tracy Mueller

Tracy Mueller Email and Phone Number

Sr. Marketing Manager Digital Strategy @ Perficient
St. Louis, MO, US
Tracy Mueller's Location
St Louis, Missouri, United States, United States
Tracy Mueller's Contact Details
About Tracy Mueller

Innovative marketing professional with proven management and creative abilities in traditional and non-traditional marketing communications, strategic brand positioning, sponsorship management, market research, as well as experiential and event marketing. Exceptional relationship management skills; excellent ability to build rapport with people and the ability to deal courteously, professionally, and tactfully with key stakeholders and the public in a variety of circumstances. Areas of expertise:• Strong problem-solving and analytical skills• Assertive, confident, well-spoken negotiator• Empathetic listener and persuasive speaker; professional presentation abilities• People manager and motivator

Tracy Mueller's Current Company Details
Perficient

Perficient

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Sr. Marketing Manager Digital Strategy
St. Louis, MO, US
Website:
perficient.com
Employees:
4261
Tracy Mueller Work Experience Details
  • Perficient
    Sr. Marketing Manager Digital Strategy
    Perficient
    St. Louis, Mo, Us
    View
  • Perficient
    Marketing Manager Digital Strategy
    Perficient Nov 2021 - Present
    St Louis, Mo 63141, Mo, Us
    View
  • Aegion Corporation
    Marketing Manager
    Aegion Corporation Dec 2020 - Oct 2021
    St. Louis, Missouri, Us
    Collaborate with internal executives to determine marketing and sales strategy for five infrastructure solutions brands: Insituform Technologies, MTC, Underground Solutions, Fyfe Co & Fibrwrap Construction. Lead marketing campaigns and collateral development for new product or technology launches; manage outside suppliers as needed. Manage brand/business-specific social media presence and postings for platform brands.Lead message development for business changes, partner with business leaders on crucial platform/business level presentations, educational materials, employee communications. Create, update, and maintain website pages specific to platform brands and business units. Drive search engine marketing and search engine optimization efforts. Analyze key digital metrics to guide the strategic direction of marketing spend and tactics
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  • Bayer
    Marketing Communications Public Relations Manager
    Bayer Aug 2018 - Sep 2019
    Leverkusen, North Rhine-Westphalia, De
    Work to ensure Bayer’s purpose and shared values are on brand when experienced by all stakeholders.
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  • Monsanto Company
    Marketing Communications Public Relations Manager
    Monsanto Company Feb 2017 - Aug 2018
    St. Louis, Missouri, Us
    Managed and executed customer advocacy programs with the objective to improve Monsanto’s image and relationship with farmers in the United States.• Worked collaboratively with agency partners and cross-functional teams to develop, execute and promote customer advocacy programs.• Led and executed photo/video shoots with non-profits and farmers.• Protected and expanded business opportunities by maintaining positive customer relations with farmer groups.
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  • Monsanto Company
    Corporate Brand Communications Manager
    Monsanto Company Mar 2011 - Mar 2017
    St. Louis, Missouri, Us
    Managed the America’s Farmers corporate brand which included budgeting, analyzing research, advertising through various media, and all promotional aspects. Worked with internal teams and external agencies to design, create and implement marketing and digital content, media relations strategy, copywriting, video creation, customer engagement, and promotion through public speaking opportunities, media interviews, presentations, and strategic partnerships throughout the community and the agriculture industry. Managed editorial calendar for website and social media accounts, updated content through CMS platform. Managed Search Engine Marketing (SEM/paid), Search Engine Optimization (SEO/unpaid) and Social Advertising.• Led and executed all aspects of a national award program celebrating women in agriculture.• Built relationships with key influencers in the agriculture industry; Developed policy advocates for topics that influence business environment; Identified opportunities for key influencers to engage with target audiences.• Established interactive website and robust social media presence which increased traffic and awareness by 20%.• Negotiated sizable contracts for marketing sponsorships, partnerships, and company-owned suite agreements.• Managed agency partners through clear direction and prioritization of effort to assist in content development, while staying within budget.• Earned Marketing Excellence Award for 2015.• Awarded 2014 First Place Best of National Ag Media Award for Public Relations efforts on the America’s Farmers Mom of the Year program.
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  • Monsanto Company
    Marketing Communications Manager
    Monsanto Company Jun 2008 - Mar 2011
    St. Louis, Missouri, Us
    Worked collaboratively on strategy and implementation of a national advocacy campaign promoting the benefits of modern agriculture to key stakeholders. Shaped corporate brand identity through strategic sponsorships in the community and throughout the agriculture industry. Facilitated corporate presence at consumer / Industry events and trade shows. Worked with agency to design and develop tradeshow displays, creating messaging, themes, and experiences that reflected brand strategy. Oversaw and implemented branding efforts for multiple external venues and internal areas. Selected corporate marketing materials and promotional items. Supervised marketing assistant.
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  • Monsanto Company
    Marketing Project Manager
    Monsanto Company Mar 2004 - Jun 2008
    St. Louis, Missouri, Us
    Managed and facilitated corporate ticket program for all major St. Louis sports/entertainment venues with an annual value of $1.7M. Allocated and distributed tickets with a focus on maximizing assets and Return on Investment. Handled reconciliation of six corporate-owned suites, and 22 sets of field/club seats. Negotiated rates for additional suites and tickets. Managed Promotional Products for corporate brands for e-commerce site as well as a customer sales catalog.
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  • Insituform Technologies
    Benefits Program Manager
    Insituform Technologies Mar 2001 - Aug 2004
    Chesterfield, Mo, Us
    Facilitated, administered and implemented company benefits plan, including medical, dental, vision, life insurance, FSA, and tuition reimbursement for 600 U.S. based employees.Conducted new hire orientation, and open enrollment benefits training.Maintained, analyzed, audited monthly benefits billing to reduce cost and reach budget goals.Created employee communications such as announcements, newsletter articles, materials for meetings, plan descriptions, benefit statements.Managed the company’s tuition reimbursement program, ensuring adherence to guidelines, approving courses and verifying school accreditation.• Earned Company Excellence Award for Outstanding Service, Innovation and Creativity.
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  • Intrav
    Passenger Sales Representative
    Intrav Jan 1996 - Mar 2001
    Us
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Tracy Mueller Skills

Marketing Communications Public Relations Marketing Strategy Strategic Planning Internal Communications Social Media Project Management Marketing Strategic Communications Management Agriculture Social Media Marketing Customer Service Marketing Management Event Planning Cross Functional Team Leadership Strategy Market Research Corporate Communications Product Marketing Digital Marketing Media Relations Integrated Marketing Leadership Business Strategy Advertising Crisis Communications Organizational Development Event Management Sponsorship Trade Shows Brand Awareness Content Marketing Reputation Management Public Affairs Corporate Events Customer Relationship Management Customer Experience Relationship Marketing Web Analytics Search Engine Optimization Email Marketing Public Speaking Team Building Customer Engagement Lead Generation Internal And External Communications Strategic Marketing Brand Marketing Branded Content Development Written Communication Creative Strategy Sales Sponsorship Management Customer Interaction Mobile Marketing

Tracy Mueller Education Details

  • Fontbonne University
    Fontbonne University
    Business/Corporate Communications
  • Southeast Missouri State University
    Southeast Missouri State University

Frequently Asked Questions about Tracy Mueller

What company does Tracy Mueller work for?

Tracy Mueller works for Perficient

What is Tracy Mueller's role at the current company?

Tracy Mueller's current role is Sr. Marketing Manager Digital Strategy.

What is Tracy Mueller's email address?

Tracy Mueller's email address is tr****@****nto.com

What is Tracy Mueller's direct phone number?

Tracy Mueller's direct phone number is +131469*****

What schools did Tracy Mueller attend?

Tracy Mueller attended Fontbonne University, Southeast Missouri State University.

What skills is Tracy Mueller known for?

Tracy Mueller has skills like Marketing Communications, Public Relations, Marketing Strategy, Strategic Planning, Internal Communications, Social Media, Project Management, Marketing, Strategic Communications, Management, Agriculture, Social Media Marketing.

Who are Tracy Mueller's colleagues?

Tracy Mueller's colleagues are James Miller, Susan Perez, Vaishali Sivaraman, Tara Becker, Ethel Ajanga, R Nithin Prasad, Tyler Novotny.

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