Tracy O'Brien

Tracy O'Brien Email and Phone Number

CMO & Principal Consultant @ Tenmile Marketing
Tracy O'Brien's Location
Silverthorne, Colorado, United States, United States
Tracy O'Brien's Contact Details

Tracy O'Brien personal email

About Tracy O'Brien

I am a seasoned marketing leader with 15+ years of end-to-end branding and marketing experience. My background spans health care, financial services, outdoor recreation and heavy industrial sectors. I’ve prioritized building capabilities through a deep understanding of clients and customers and developing high performing teams through internal engagement. My career focus resides in defining brand strategies that translate to tangible business results.

Tracy O'Brien's Current Company Details
Tenmile Marketing

Tenmile Marketing

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CMO & Principal Consultant
Tracy O'Brien Work Experience Details
  • Tenmile Marketing
    Principal
    Tenmile Marketing Feb 2021 - Present
    Silverthorne, Colorado, Us
    Marketing and branding solutions for fast-paced, agile businesses and creative agencies.
  • Tenten Group
    Chief Marketing Officer
    Tenten Group Mar 2021 - Present
    New York City Metropolitan Area, Us
    Leading digital marketing and lead generation efforts, connecting with organizations undergoing brand change. TenTen is a group of brand implementation experts helping companies close the gap between brand identity development and real world execution.
  • Monigle
    Strategy Director
    Monigle Mar 2021 - Present
    Denver, Colorado, Us
    Develop brand strategies that drive impactful brand experiences and business growth. Work shoulder-to-shoulder with clients to unlock each brand's full potential.
  • Optic Nerve Eyewear
    Marketing Strategy Consultant
    Optic Nerve Eyewear Feb 2022 - Dec 2023
    Wheat Ridge, Colorado, Us
    Led rebranding initiative launched on March 16, 2023, delivering a comprehensive brand strategy and visual design system. Joined team on a part-time basis to advise on marketing strategy and support go-to-market efforts.
  • Press Ganey
    Product Marketing Consultant
    Press Ganey Jan 2023 - Jun 2023
    South Bend, In, Us
    Support the Press Ganey Product Marketing Team from a strategic and content perspective during a time of brand transformation.
  • Elmore Companies
    Chief Marketing Officer
    Elmore Companies Nov 2020 - Sep 2021
    Bloomington, Indiana, Us
    Offering strategic marketing support to drive business growth. Focused on solving business challenges that can be addressed across the marketing continuum, from initial branding to marketing infrastructure to tactical plan implementation.Leading marketing efforts for:- Turner Mining Group- Firmatek- Elmore Companies
  • Turner Mining Group
    Chief Marketing Officer
    Turner Mining Group Aug 2019 - Mar 2021
    Bloomington, Indiana, Us
    Accelerate business growth through brand and marketing thought leadership and team development.- Developed a cohesive brand identity grounded in purpose and values- Implemented multi-channel digital campaign- Stood up marketing automation and lead tracking platform- Released branded podcast- Created a profitable online store to distribute branded merchandise- Launched redesigned website for improved UX- Rolled out internal employee website to scale onboarding and communication- Increased media and PR presence to drive brand awareness for a young company
  • Vail Resorts
    Senior Product Marketing Manager
    Vail Resorts Jan 2019 - Aug 2019
    Broomfield, Co, Us
    Leverage the Breck brand to drive strategic business results for resort lines of business. Serve as Chief of Staff for the Breckenridge Ski Resort Marketing team.Manage and optimize:- Hospitality Marketing- Food & Beverage Marketing- Ski & Ride School Marketing- Retail & Rental Marketing- Lift Ticket / Season Pass Marketing- Summer Operations Marketing
  • Vail Resorts
    Brand Equity Marketing Manager
    Vail Resorts Jul 2017 - Jan 2019
    Broomfield, Co, Us
    Reposition the Breckenridge Ski Resort brand to drive differentiation within the Vail Resorts portfolio and steal market share from competitors.- Bring the Breck brand strategy to life though a multi-channel, data driven marketing and communications approach- Create compelling, unique and ownable brand extensions the drive an increase in resort awareness and visitation- Collaborate with resort teams to ensure our brand promise aligns with our guest experience
  • Monigle
    Senior Brand Strategist
    Monigle May 2014 - Jun 2017
    Denver, Colorado, Us
    Pitch and lead comprehensive brand programs for clients across industries. Define and implement new brand platform methodology and employer brand (EVP) capability for the agency.- Brand strategy: positioning, architecture, experience, visual, verbal- Brand research: quantitative and qualitative- Customer journey mapping: current and future state- Brand activation: launch, implementation, and governance- Team leadership- New business development: initiate and develop new client relationshipsClients include: CHI Health, OneMain Financial, Vail Resorts, Newmont Mining, Hilton and others.
  • Johnson & Johnson
    Mba Summer Associate - Consumer Marketing
    Johnson & Johnson May 2013 - Aug 2013
    New Brunswick, Nj, Us
    Provided recommendations on three key brand challenges:- Category expansion and brand development- Portfolio optimization and product mix- Digital and social engagement
  • Greenstone Farm Credit Services
    Marketing & Public Relations Associate
    Greenstone Farm Credit Services Apr 2010 - Jun 2012
    East Lansing, Mi, Us
    Worked on a diverse, five person team, responsible for planning and executing all facets of brand strategy and marketing communications. Key projects included:- Organization wide rebranding- Website redesign- Online communications preference center and e-communications launch- Designed marketing deliverables and digital advertisements in Adobe Creative Suite
  • Kmg Prestige, Inc.
    Marketing Assistant
    Kmg Prestige, Inc. Sep 2008 - Apr 2010
    Mount Pleasant, Mi, Us
    Provide marketing support to over 50 USDA housing properties.

Tracy O'Brien Skills

Marketing Marketing Communications Marketing Strategy Social Media Marketing Public Relations Strategy Brand Management Event Planning Brand Development Cross Functional Team Leadership Adobe Creative Suite Management Leadership Blogging Direct Marketing Advertising Strategic Planning Graphic Design Sharepoint Teaching Indesign Photoshop Illustrator Market Research Data Analysis

Tracy O'Brien Education Details

  • Grand Valley State University
    Grand Valley State University
    Dance And Business Adminstration
  • Indiana University - Kelley School Of Business
    Indiana University - Kelley School Of Business
    Marketing

Frequently Asked Questions about Tracy O'Brien

What company does Tracy O'Brien work for?

Tracy O'Brien works for Tenmile Marketing

What is Tracy O'Brien's role at the current company?

Tracy O'Brien's current role is CMO & Principal Consultant.

What is Tracy O'Brien's email address?

Tracy O'Brien's email address is tr****@****ing.com

What schools did Tracy O'Brien attend?

Tracy O'Brien attended Grand Valley State University, Indiana University - Kelley School Of Business.

What skills is Tracy O'Brien known for?

Tracy O'Brien has skills like Marketing, Marketing Communications, Marketing Strategy, Social Media Marketing, Public Relations, Strategy, Brand Management, Event Planning, Brand Development, Cross Functional Team Leadership, Adobe Creative Suite, Management.

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