Tracy Parsons Email & Phone Number

Wake Forest, Nc, Us

For this practice, which exclusively serves the NCSU community of students and staff, I manage the office to market to our population. I use my background in marketing and merchandising to match our services to the right customer. Though we do not serve the public, I facilitate account management and excellent customer service so that our patients and prospects leave healthier and with a satisfying experience. With scheduling and office management, I focus on doing my part to improve the office’s functionality and efficiency. Effectively handling claims reduces customer angst by resolving customer accounts and answering their questions about the claims process. Throughout it all, I ensure the team keeps an eye on profitability and work to maximize opportunities to expand our client base. I was privileged and humbled to receive this coveted position and have fully embraced all the professional growth and challenges it’s brought my way.

For most of the first year, I strategized with my co-franchisee on approach, opening procedures, market positioning, and advertising techniques to remain consistent with brand policies. We ironed out our business operations plan as well as step-by-step initiatives to begin to gather metrics and track data. Needing supplies, I built relationships with vendors to determine the best price and shipping terms, working in concert to devise baseline inventory numbers and forecasting. My merchandising background played a key role in my confidence; having studied these concepts in depth made implementing them a natural process.For store opening and regular operations, I sought out new team members, evaluated them, then hired those with the best fit and who were a match on skillsets. To adhere to brand and franchise standards, I implemented specific training methods and constantly assessed performance. The part which excited me the most centered around building relationships with the community through the process. Part of the sales process means comprehending customers do not always know what they want – you have to guide them by giving them options. And seeing customers’ faces and cultivating long-term loyalty infused the atmosphere with ongoing enthusiasm.

I applied my expertise with customer relations to first direct the customer experience through product sales, and then rose to training. My complete understanding of the sales process and how to cultivate ongoing customer loyalty proved advantageous to other reps around the country. This also served to provide consistency on a large scale, which increased brand equity. One project of particular note included participating in product development. I used my product education knowledge, as well as knowing what the customer wants, to give direction and advise the development team from start to finish. The end result delivered a product to the market that our customers loved.

This role built upon my prior experiences and incorporated my degrees into a practical application. I managed numerous vendor accounts, sales representatives, and recruited new team members to expand our market presence. I knew who to ask – what the personality and skills requirements which set someone up for success looked like. Sales isn’t just marketing to the consumer; it’s also marketing the business opportunity to other professionals. Once on board, I trained the new reps and provided regular sessions to answer questions and facilitate their professional growth. In addition, I handled trade shows for the brand, designing the table/booth, and coordinating all the logistics to get there and complete the event. These events allowed me to interact with a wide variety of potential customers and team members, to communicate the brand’s key features on both the product side and the business side. When I had fulfilled my goals and grown as much as possible, I knew it was time to seek out a new opportunity.

Associate Of Arts - Aa, Marketing & Merchandising

Associate Of Arts - Aa, Liberal Arts And Sciences, General Studies And Humanities