Tracy Harden Penner, Cdmp Email & Phone Number

Texas, United States

Minnesota, United States

• Directed experiential marketing initiatives for numerous large-scale projects, coordinating teams of diverse professionals and overseeing all aspects of planning, execution, and post-event analysis.• Conducted thorough training sessions for extensive field staff, both pre-event and on-site, ensuring proficient implementation of programs and maintaining high standards of performance.• Served as the primary liaison between executive stakeholders and on-site teams, effectively communicating project objectives, strategies, and feedback.• Orchestrated logistics and communication for multi-store activations, overseeing pre-event preparations and on-site execution for up to 80 locations simultaneously.• Facilitated client calls and meetings to align strategies, address concerns, and ensure successful collaboration on project objectives and deliverables.

Dallas, Tx

● Propose profitable strategies leading to marketing solutions for small businesses, entrepreneurs, and solopreneurs in need of brand recognition, image enhancement, and reputation management. ● Customize digital marketing strategies– which included full-scale social media, email marketing, and online advertising campaigns– to enhance client visibility and sales, which accounted for an overall increase in brand recognition among numerous accounts. ● Single-handedly recruit new books of business for the company, accounting for a competitive sales year.● Optimize online presence of clients to leverage a deep understanding of various social media platforms and digital marketing tools to optimize online presence and drive growth for multiple clients.

Led the United Airlines Uniform Showcase tour, overseeing the national and international debut of United’s new employee uniforms. This complex tour spanned 39 global locations, introducing the latest designs to thousands of United Airlines employees. I navigated the unique logistical challenges of freight and cargo transportation, all while managing remote teams and coordinating with multiple stakeholders to deliver a flawless experience across diverse, high-traffic venues.Managed a team of Brand Ambassadors (BAs) and tour staff to ensure high-touch, memorable interactions with United employees. Successfully scheduled and balanced break rotations to maintain optimal floor coverage, even in high-capacity locations.Spearheaded daily operations, from overseeing the transportation and build schedules to ensuring timely event setups and openings, despite demanding overnight build constraints and tight timelines.Collaborated with United Airlines’ internal teams and external partners to ensure all logistical details were meticulously executed, providing superior service amidst shifting deadlines, staffing shortages, and last-minute adjustments.Adapted to real-time challenges, such as unexpected cargo delays and venue limitations, demonstrating leadership and problem-solving abilities in a dynamic, high-pressure environment.Cultivated strong communication between tour teams and United Airlines leadership, ensuring expectations were consistently met or exceeded.

Dallas/Fort Worth Area

● Orchestrated all marketing efforts, including large-scale events, advertising, and campaigns, consistently increasing store traffic between 21% and 27% YoY.● Successfully implemented mobile marketing and appointment shopping platforms, resulting in 5,000 new leads, a 65% close rate, and $7.6MM in revenue.● Managed a multimillion-dollar marketing budget for 95+ retail stores, ensuring efficient allocation and forecasting. ● Oversaw the design and optimization of store landing pages and digital platforms for multiple retail locations.● Developed and executed effective social media campaigns, fostered key partnerships, and provided valuable insights for future marketing strategies.

Dallas, Tx

● Led full-cycle $1.5MM brand activation events, from ideation to execution, including vendor management, staffing, procurement, and budgeting.● Functioned as a Corporate Trainer for the account team while developing the Grand Opening Strategies and Programs for renowned brands such as DICK’S Sporting Goods, Pet Supplies Plus, Dunkin’ Donuts, Reebok, and GNC.● Managed and mentored a team of 4 project managers, ensuring efficient event execution and fostering professional growth. ● Served as an Account Manager and Onsite Event Director for large brand sponsorships, sporting events, grand openings, customer loyalty events, and experiential marketing activities for budgets exceeding $1M. ● Successfully secured new business through impactful proposals, resulting in wins across various client categories.

Richardson, Texas, United States

• Assistant to five executive directors - Director of Complex Solutions, Managed Services, Global Solutions and Proposal Management, IT Solutions, and Complex Voice Solutions, all direct reports and staff of 85+• Heavy Outlook calendar, meeting, and agenda creation including use of Microsoft Net Meetings and Telepresence.• Outlook Task Management and follow up for 5 executive directors• Group survey creation, distribution and results coordination• Extensive travel arrangements – both domestic and international air travel, hotel reservations, transportation service• PC/Asset and Compliance training tracking for GSPM team• Organization chart creation and maintenance• PowerPoint presentation design and creation• Project support for Executive Collocation Review Board, Bid Management, and Proposal Management teams• Liaison with property management and real estate for local and U.S. employees. Point of contact for relocation - December 2009.• Expense Reports and office supply management for entire GSPM team – Excel spreadsheet creation and maintenance to manage expenses by employee

• Heavy calendar/meeting coordination, travel arrangements, and project support.• Monthly, quarterly and annual budget management for entire department and all of Global Industries team. • A/P processing of all invoices, expense reports, travel authorization and PO processing and procurement Vendor/client liaison• Daily communication with top Executives including CEO, CFO, COO and EVPs at Corporate Headquarters. • Event coordination for Global Industries and Marketing Services team. Assist with Bryon Nelson event management and volunteer coordination.• Contract management and liaison with legal department • Organization chart creation and maintenance• Human Resource duties include employee RFTO approval, new hire paperwork and database coordination, and hardware inventory and orders.• Project support for all direct reports

Certified Digital Marketing Professional, Digital And Social Media Marketing

Business Administration And Management, General

Human Resource Management

Received HR Management Certification

Education record