Tracy Ruff Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body and the ultimate authority and go-to resource for effective and creative data-driven marketing. ADMA provides insight, ideas and innovation for today's marketing industry and represents over 350 brands from a broad spectrum of Australian industries. For over 50 years, ADMA has supported its members by protecting and championing excellence in data-driven marketing and advertising in Australia. Additionally, ADMA offers market leading education, tools and resources to help marketers be better, now and into the future.

Sydney, New South Wales, Australia

(B2C) Small lending business focussed on unsecured lending for medical, dental and veterinary procedures. Ambitions to build (or acquire) other lending verticals in specialist lending.I am responsible for defining strategy, building brand and driving growth through marketing campaigns and tailored communication and content initiatives. Within a few short months of joining the business I was also asked to take on broader general management accountability overseeing the day to day running of the business, attending Board meetings and regular engagement with shareholders and potential investors.

Sydney, Australia

BOQ Business comprises a number of different areas including Agri, Healthcare and Retirement, SME, Franchising, Financial Markets and Property. BOQ Specialist (formerly Investec Bank Australia) is a market-leader, providing distinctive banking solutions to an elite client base of medical, dental and veterinary professionals and accountants. I worked as part of the executive leadership team within the Business Bank, responsible for developing and driving the overall business strategy and mobilising teams to deliver great outcomes. I am passionate about the impact that marketing can have on morale and performance and, together with a team of 18 marketers, was responsible for driving brand, events, communications, content, digital and product marketing. We worked collaboratively with a simple goal - to create a great place to work and drive exceptional outcomes for our clients, the business and stakeholders.

Sydney, Australia

Investec is an international, specialist banking group and asset manager that provides a diverse range of financial products and services to a niche client base.As part of the senior team I had key accountability for a number of strategic initiatives. With a focus on empowering people in their roles, I proudly fostered a collaborative, multi-disciplinary team of 11 marketing professionals with a strong work ethic. We concentrated on creating a positive working environment which helped us to substantially grow brand awareness, drive new business and carve out a niche proposition across private banking, investment banking, property and financial markets in Australia.

London, United Kingdom

As the Head of Marketing for Private Bank I worked hard to foster a new team culture focussed on delivering real value to the business and positioning our team as strategic partners. I was responsible for leading a team of 8 multi-disciplinary marketing professionals driving awareness, lead generation and engagement for a number of areas including private banking, property, wealth management, M&A, specialised lending and growth and acquisition finance.

London, United Kingdom

I was approached to work on an exciting project to develop a proposition, business case and marketing strategy for the launch of a new private banking experience for the high net worth client segment in the UK.

South Africa And United Kingdom

I was responsible for the development of the consumer product strategies in Africa and Sub-Saharan Africa. Later in this role, I was seconded to the UK to revitalise their premium card proposition and to build a marketing and communications strategy for all premium products for Visa issuers across Central Europe, Middle East and Africa.

Johannesburg Area, South Africa

I headed a team of marketing professionals largely focussed on data-led direct marketing, responsible for overall card acquisition and account management across both issuing and acquiring. I worked to position the newly launched, Membership Rewards proprietary loyalty programme as a premium offering and headed the committee responsible for company-wide corporate social responsibility initiatives.

Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Business/Commerce, General