Tracy Simpson

Tracy Simpson Email and Phone Number

Account Executive at Cox Media Group @ Cox Media Group
Tracy Simpson's Location
Portland, Oregon, United States, United States
About Tracy Simpson

Successful digital, broadcast and cable sales and management experience. OTT, SEM Search PPC, Social, Email, Display, Native, Brand Reputation Management, Content Marketing, Core Optimization, Social Amplification, Facebook, Instagram, YouTube.Outstanding ability, leadership, judgment, reliability with excellent sales, analytical and coaching skills.Highly skilled at developing large successful on-air/digital promotions involving multiple clients.Experienced cross-selling broadcast, PPC, Social, Display/Video, email, Reputation, OTT.Extensive experience working with rep firms, travel to NY, Atlanta and other markets to meet with key buyers, client management and reps.Experienced in Pacific NW, Southern California., and Southeastern US.Ran Ford and Chrysler dealer ad associations over a five state region.Proficient in MS Office, Strata, Marketron, CMR, Enterprise, Wide Orbit, Bias, OSI, World Now, Internet BroadcastingSpecialties: Digital, SEM, Social, OTT, Broadcast TV, Cable TV, Advertising Agency, Radio

Tracy Simpson's Current Company Details
Cox Media Group

Cox Media Group

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Account Executive at Cox Media Group
Tracy Simpson Work Experience Details
  • Cox Media Group
    Account Executive
    Cox Media Group Jul 2019 - Present
    Atlanta, Georgia, Us
  • Tegna
    Account Executive
    Tegna Jul 2017 - Jul 2019
    Tysons, Virginia, Us
  • Viamedia
    General Manager
    Viamedia Feb 2009 - Sep 2016
    Lexington, Ky, Us
    GM of Viamedia's Cable Ad and Online sales in Seattle and Portland. This is the second time I've opened an office for us here. In between I re-established our office in Riverside, CA. We've enjoyed tremendous growth in both cable and Online. On the cable side, we market Frontier FiOS and CenturyLink Prism cable advertising. It is a wonderful position with a remarkable company.
  • Wftx
    National Sales Manager, Internet Sales Manager
    Wftx Aug 2007 - Aug 2008
    A great experience. But joined the station as Ft Myers was falling into very tough times. Still, enjoyed tremedous success with Telerep and Atlanta agencies. Moved share up multiple points in a declining market at the #4 station in town. Was a team member on a remarkably successful medical marketing program. Loved working with GSM Dana George and GM Judy Kenney.
  • Wsfl
    Account Executive
    Wsfl 2004 - 2007
    Recruited to handle Disney, Publix, Winn-Dixie, Macys, Rooms to Go, Comcast, Circuit City, Best Buy and other major accts including GM and other auto.Booked $550K in new business from 9 accounts in 2005, $350K from 8 accounts in 2006.Landed $41K in 3 new accounts in cross-media sales to Tribune-owned Sun-Sentinel newspaper and sunsentinel.com
  • Wtvj
    Account Executive
    Wtvj 1998 - 2004
    Sold the entire range of NBC-TV marketing opportunities to new and existing clients, from $2K to $2M on NBC, Telemundo, Pax, nbc6.com and direct marketing.Sold major accounts such as Zenith Media/Lexus/Toyota, Winn-Dixie, Group One Auto ($1M), ReMax, Disney Parks, etc.Doubled Circuit City/CarMax billings the first year from $125K to $250K.Performed as leading award winning rep on Olympics for Sydney, SLC and Athens.Created new business opportunities from the ground up at Supra Telecom ($600K), Eastern Fin Fla CU ($125K), Gains & Smith Financial ($80K), Champion Lyte, Stonebrook Estates, etc.Helped move from print to broadcast established advertisers such as Truly Nolen Pest Control, Dynetech Financial, Honda Power Equipment Dealers and Smart & Final Grocery.Developed $75K GE Insurance Internet campaign w/TV support. Lead team developing website functionalities and tracking deliverables.Made first cross platform sales on Telemundo.
  • Fox6 Wbrc
    National Sales Manager
    Fox6 Wbrc 1995 - 1997
    Birmingham, Alabama, Us
    Lead the national sales team in 3Q06 through a change form the nations's #1 ABC affil to #1 Fox affil.Created WBRC's largest ever on-air promotion involving work with Winn-Dixie, Toyota and their agencies in an 8-week, $400K+ promotion (received over 70K entries and gained $170K incremental revenue.)Maximized Fox NLCS, World Series and Super Bowl Revenue, sold out the World Series at $2200 per :30 and Super Bowl at $10K (Highest rates paid for these events to that time.)Played a major role in managing change from BIAS to Enterprise and developed improved methods for dealing with premptions/makegoods at the station.
  • King-Tv
    Ae
    King-Tv 1992 - 1995
    Responsible for 22% of local revenue on 9 person sales staff.Sold sponsorships in every news and entertainemnt special produced by KING5. Some specials were sponsored entirely by my clients. Led in Seahawks pre and regular season sales. Created Sonics playoff post-game show with sports anchor that was so successful Sonics demanded it be removed after having previously approved it.
  • King Broadcasting, Kgw-Tv Portland
    Ae
    King Broadcasting, Kgw-Tv Portland 1987 - 1992
    Won marketing awards from TvB and NBC. Remained with company in Seattle.
  • Northwest Chrysler Dealers
    Account Supervisor
    Northwest Chrysler Dealers 1983 - 1985
    Established from scratch the Chrysler dealers Tier 2 operation over five states. Created marketing plans that aligned with dealer sales needs. Created regional TV ads that were syndicated to other associations for an additional revenue source.

Tracy Simpson Skills

Cable Television Advertising E Commerce Radio Direct Marketing Marketing Sem Television New Business Development Broadcast Advertising Sales Media Planning Digital Marketing Digital Media Sales Social Media Marketing Crm Sponsorship Online Advertising Radio Advertising Broadcast Television Media Buying Integrated Marketing Account Management Customer Relationship Management Search Engine Marketing Digital Tv Broadcasting Business Development Seo Sales Management

Tracy Simpson Education Details

  • University Of Oregon
    University Of Oregon
    Journalism
  • University Of Oregon
    University Of Oregon
    Journalism/Marketing

Frequently Asked Questions about Tracy Simpson

What company does Tracy Simpson work for?

Tracy Simpson works for Cox Media Group

What is Tracy Simpson's role at the current company?

Tracy Simpson's current role is Account Executive at Cox Media Group.

What is Tracy Simpson's email address?

Tracy Simpson's email address is de****@****msn.com

What is Tracy Simpson's direct phone number?

Tracy Simpson's direct phone number is +150364*****

What schools did Tracy Simpson attend?

Tracy Simpson attended University Of Oregon, University Of Oregon.

What skills is Tracy Simpson known for?

Tracy Simpson has skills like Cable Television, Advertising, E Commerce, Radio, Direct Marketing, Marketing, Sem, Television, New Business Development, Broadcast, Advertising Sales, Media Planning.

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