Tracy Simpson Email & Phone Number

Atlanta, Georgia, Us

Tysons, Virginia, Us

Lexington, Ky, Us

GM of Viamedia's Cable Ad and Online sales in Seattle and Portland. This is the second time I've opened an office for us here. In between I re-established our office in Riverside, CA. We've enjoyed tremendous growth in both cable and Online. On the cable side, we market Frontier FiOS and CenturyLink Prism cable advertising. It is a wonderful position with a remarkable company.

A great experience. But joined the station as Ft Myers was falling into very tough times. Still, enjoyed tremedous success with Telerep and Atlanta agencies. Moved share up multiple points in a declining market at the #4 station in town. Was a team member on a remarkably successful medical marketing program. Loved working with GSM Dana George and GM Judy Kenney.

Recruited to handle Disney, Publix, Winn-Dixie, Macys, Rooms to Go, Comcast, Circuit City, Best Buy and other major accts including GM and other auto.Booked $550K in new business from 9 accounts in 2005, $350K from 8 accounts in 2006.Landed $41K in 3 new accounts in cross-media sales to Tribune-owned Sun-Sentinel newspaper and sunsentinel.com

Sold the entire range of NBC-TV marketing opportunities to new and existing clients, from $2K to $2M on NBC, Telemundo, Pax, nbc6.com and direct marketing.Sold major accounts such as Zenith Media/Lexus/Toyota, Winn-Dixie, Group One Auto ($1M), ReMax, Disney Parks, etc.Doubled Circuit City/CarMax billings the first year from $125K to $250K.Performed as leading award winning rep on Olympics for Sydney, SLC and Athens.Created new business opportunities from the ground up at Supra Telecom ($600K), Eastern Fin Fla CU ($125K), Gains & Smith Financial ($80K), Champion Lyte, Stonebrook Estates, etc.Helped move from print to broadcast established advertisers such as Truly Nolen Pest Control, Dynetech Financial, Honda Power Equipment Dealers and Smart & Final Grocery.Developed $75K GE Insurance Internet campaign w/TV support. Lead team developing website functionalities and tracking deliverables.Made first cross platform sales on Telemundo.

Birmingham, Alabama, Us

Lead the national sales team in 3Q06 through a change form the nations's #1 ABC affil to #1 Fox affil.Created WBRC's largest ever on-air promotion involving work with Winn-Dixie, Toyota and their agencies in an 8-week, $400K+ promotion (received over 70K entries and gained $170K incremental revenue.)Maximized Fox NLCS, World Series and Super Bowl Revenue, sold out the World Series at $2200 per :30 and Super Bowl at $10K (Highest rates paid for these events to that time.)Played a major role in managing change from BIAS to Enterprise and developed improved methods for dealing with premptions/makegoods at the station.

Responsible for 22% of local revenue on 9 person sales staff.Sold sponsorships in every news and entertainemnt special produced by KING5. Some specials were sponsored entirely by my clients. Led in Seahawks pre and regular season sales. Created Sonics playoff post-game show with sports anchor that was so successful Sonics demanded it be removed after having previously approved it.

Won marketing awards from TvB and NBC. Remained with company in Seattle.

Established from scratch the Chrysler dealers Tier 2 operation over five states. Created marketing plans that aligned with dealer sales needs. Created regional TV ads that were syndicated to other associations for an additional revenue source.

Bs, Advertising, Marketing, Journalism

Journalism/Marketing, Bs, Journalism/Marketing