Working independently or in partnership with others, assist executive teams in financial services, packaged goods, the food industry, Organics, marketing or professional services with business strategy, branding and product and service architecture, marketing strategies, and communications planning and execution. A number of assignments included various aspects of transformation leadership with companies or brands managing significant change, both in the United States and abroad. Recent clients include Nova Scotia Organics, a new brand launched by a Canadian organic vitamin and supplement company; contribution includes crafting the overall business strategy and U.S. market introduction, product line overhaul, rebranding and positioning, complete packaging redesign, client targeting, building an ecommerce business, website design and development of an e-commerce site featuring both U.S. and Canadian products and currencies, all marketing communications and distribution, pricing and sales strategies.

HSBC Holdings plc was the world’s largest banking and financial services companies with over 7,000 offices in over 70 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa. HSBC serves over 100 million personal and almost three million commercial customers. Directed global brand architecture, strategy and marketing communications including the strategic framework and communications architecture for US$1.1 billion global marketing spend across all businesses, (Retail Banking, Commercial and Small Business Banking, Private Banking and Wealth Management, Global Markets and Institutional Banking), and customer segments across over 80 countries. Direct management of US$130 million above and below the line advertising, digital, global sponsorships, and global Customer Insights and Research. Based in London.

Developed and directed all U.S. marketing strategy and communications. Managed a staff of 28. Headed brand marketing, sports sponsorships (Wimbledon sponsorship activation won "Effie"​), retail advertising, event marketing, CRM and U.S. marketing budgets, (“Math of Life” retail banking integrated campaign won Bronze "Effie").Implemented a bold, highly proactive advertising strategy in September 2008, commensurate with the most difficult global recession circumstances, including a ‘takeover’ of New York Magazine resulting in 140 million free additional PR interviews and editorial impressions and achieved Brand Health target goal of 20% improvement from prior year.Selected to assume Group (Global) Head of Marketing in London after eight months.

Led global marketing communications for all of JPMorgan Chase’s Central Technology organizations, with responsibility including the marketing of over 400 technology product and services using consumer marketing approaches and campaigns. This “internal marketing” position supported US$3 billion in technology spend, and segmented audiences aggregating to 180,000 employees in 50 countries.

Assisted companies with strategic growth: Advertising Agencies, Financial Services, Publishing, Telecommunications

1995 to 1996 First Vice President, Director of Advertising & Marketing 1994 to 1995 Senior Vice President, Director of Marketing1993 to 1994 Senior Vice President, Director of Advertising & Promotion Home Savings of America was the nation’s largest savings institution and one of the largest home mortgage lenders in the United States with total assets under management of $52 billion, until it was purchased by Washington Mutual in 1996. Managed staff of 72, budget of US$131 million. Reported to Chairman/CEO. Member of Executive Committee, Board Member of Griffin Financial Services. Senior client contact for all advertising, direct marketing and promotional agencies.

Created a complete in-house marketing and promotion department to enhance the value of single or multi-title buys for advertisers. Programs included custom publishing, event marketing, direct marketing, cross media promotions, telemarketing and public relations for Rolling Stone, US Magazine and Men's Journal.

1988 to 1990 Staff Vice President, Director, Global Advertising and Marketing Planning, Worldwide 1986 to 1988 Director, Advertising1980 to 1986 Manager, Leisure Marketing; Supervisor, International Passenger Marketing; Supervisor, Domestic Passenger Marketing; Supervisor, Tour MarketingResponsible for US$80 million global advertising and marketing budget for all advertising, direct mail and collateral, including strategic and creative development, production, media planning, and post-evaluation, as well marketing related employee communications. Senior client contact for all advertising, direct marketing and promotional agencies. Supervised and implemented the first affinity bank card relationship in the airline industry. Orchestrated a brand repositioning effort following international terrorism and a takeover of the company in 1987 by Carl C. Icahn. Supervised staff of 28.