Tracy Thompson Email & Phone Number

Houston, Tx, Us

Los Angeles, Ca

Consulting work for a variety of entertainment, communications and experiential agencies in the areas of business development, procurement registration, B2B marketing strategy, industry and market research, funding strategies and program growth and development. Developed grant funding strategies and educational program elements to expand the organizational initiatives for a well-known film festival. Implemented a targeted new business and procurement outreach strategy to secure inclusion of client's agency in future RFP's for a variety of industries and government institutions. Evolved B2B marketing and business strategies for agency seeking to create more focused service offerings and streamline new business pipeline processes. Co-developed the concept of a collective of like-minded boutique service companies in the event space to compete against larger agencies on new business opportunities. Broad background in marketing communications and business strategy coupled with an entrepreneurial spirit and passion for continuous learning offers companies a consultant who can take on a diverse set of projects both big and small.

Santa Monica, Ca

Developed overall B2B / B2C marketing blueprint for launching new startup company. Conducted competitive research / analysis of the animation and mobile gaming space. Managed project work flow from initial concept art through modeling / rigging to animation, music and compositing. Oversaw external communications, intern program, contract / invoice processing and vendor deliverables.

Los Angeles, California

Led the agencies work with the Ronald McDonald House Charities of Southern California (RMHCSC) and participated in local / regional board meetings. Managed the overall administration of the RMHCSC Scholarship and Grant Programs (a partnership with McDonald's SoCal), including review of 100's of submissions, committee oversight, event production, communication, social media and budget oversight.Supported fundraising events for 6 Ronald McDonald Houses and Camp Ronald McDonald, including coordination with 200+ local McDonald's restaurants, in-store fundraising logistics, and collaboration with internal / external advertising, marketing, PR and social media teams. Operated the Ronald McDonald Field Program (4 employees) for McDonald's SoCal covering HR, payroll, benefits, expenses, scheduling, equipment / costume purchases, annual review and budget oversight. Increased operational efficiency through program modernization and financial reconciliation.

Greater Los Angeles Area

Developed business and marketing strategies for $20 million PR agency alongside the CEO, including research on marketplace challenges and opportunities, tapping into emerging industries and business strategies for growing the agency in key areas. Led Rogers & Cowan’s centralized marketing and new business activities encompassing internal and external corporate communications, social media strategies, presentation development, research and insights. Managed PR efforts for the agency including brand messaging / storytelling, co-writing thought leadership pieces with CEO, crafting and distributing press releases to announce agency news, and coordinating advertising and sponsorship initiatives. Oversaw the design and creation of the agency’s marketing materials such as websites for the agencies Rogers & Cowan and Film Fashion brands, agency capabilities presentations, and social media postings to build the agency’s brand across platforms and audiencesFacilitated collaboration with internal teams on new business opportunities, creation of internal processes for managing flow of RFP responses, crafting presentation blueprints, developing story flow, writing content / strategies, participating in cross-agency brainstorm and networking sessions, designing visual presentations, responding to RFI and RFP requests and participating as part of in-person pitch teams.Served as the Rogers & Cowan representative within the parent company, Interpublic Group of Companies, to develop synergistic relationships focused on leading cross-agency collaboration and integration, promoting new business development, brand marketing and corporate communications initiatives. Spearheaded participation in industry awards competitions resulting in 100+ agency award wins including PRWeek, Bronze Anvils, Hermes Creative Awards and Bulldog Stars of PR award for Entertainment PR Agency of the Year (3 consecutive years).

Bachelor'S Degree, Business Administration And Management, General

Business Administration And Management, General