Set marketing direction and support within the organisation, actively participating in the organisation's strategy, communications, brand management as well as event planning and coordinating.

- Develops, evaluates, reports and manages digital efforts in driving brand awareness and conversions. - Tracks and analyses set of data on customer behavior, market condition and competitor. - Devising strategies to improve conversion to its brand by utilise a range of techniques, such as SEM, SEO, Social Media, Sponsored Post, Remarketing Ads, and Trade Media Placement. - Develops Sales tools for the Sales team and other marketing collaterals. - Collaborates with various department and strategic partners in updating information on the marketing channels/platforms.- Core team in developing the web portal for the Exhibition Service Online (ecommerce), as well as the pinning the Customer Journey as part of the effort in digitalisation. - Manages Communications Executive, Public Relations agency, Web Developer, Creative Agency, Photography, Videography, Graphic Designer and Editor in briefing clear directions, objectives and standards to comply with its branding guideline and messages.- Responsible for strategising, planning, optimise budget and developing all Marketing and PR & Communications activities to get the most outcome and value.

- Develops, evaluates, manages and implements digital efforts in driving brand awareness and conversion objectives of all fundraising products. - Tracks and analyses set of data on customer behavior, market condition and competitor.- Plans and designs fundraising products and set creative direction and pricing to meet the total fundraising target.- Devising strategies to improve online traffic to the website by utilise a range of techniques, such as SEM, SEO, Social Media, Sponsored Post, and Remarketing Ads.- Oversees the social media strategy and its performance, and manages copywriters and designers to tell a digital storytelling.- Manages 2 phases of website revamp and a web portal for key sponsorship product on maximizing customer experience.- Responsible for planning and budgetary control of all digital marketing include grants.- Review new technologies and keep the Organisation at the forefront of development in digital marketing.

Print media to online/digital media all rounded design package from logo design/ corporate design to advertising/ packaging. Work closely with client to understand their objectives in creating the optimal design solutions including conceptualize and art direction. Work closely with printer to produce quality finish product.

Look after the corporate image and branding of the company both internally and externally. Handle all marketing collaborations across all medium from print to web-base platform, and business alliance with partners across various industries, government sector, and non-profit organization.

Final touch and placement of all art work before it goes to the printer for printing and ensure the quality of the end product.