Product Marketing- Develop global marketing strategy for commercial PC hardware regarding go-to-market plan, marketing positioning, target audience setting and message- Deep dive analysis on ASUS Commercial products, including product portfolio, competitions, vendor roadmap and new technologys etc, and further identify the unique selling points, key selling points and holistically positions of the products.- Lead the team to produce product marketing propositions and supporting content which sets ASUS Commercial products / eco-solutions apart from its competitors and recognized as strategic customer-centered position.- Work closely with product managers, RD and sales teams to have clear insight from product design and market prospective for timely strategic adjustment to meet clients' requirement and future trend.- Drive the team to keep analysis market trend, product insights and clients' pain points and deliver high quality supporting marketing material for client pitching- Define, plan and execute the global event launch and demo strategy including CES, Computex and IFA.

Product: Laptop, Desktop, All-in-One PCProduct Marketing- Analyze product specification, feature and competition to promote in market- Coordinate with PM leaders tightly to define BU strategy and direction- Review product award application article and discuss with PM/ID and marketing team to win global product awardGo-to-Market- Communicate with sales team and channel management team on launch plan- Study sales training materials and implement to front line- Collecting customer feedback from sales team to improve BU strategyProcess management- Cross team coordinate to define role and responsibilities for swift growth team- Build up SOP and systemize marketing and cross team coordination

Product: Laptop (Chromebook, Windows laptop)New Product Introduction- Responsible for product portfolio and product relative tasks - Analysis market trend to define product specification, position and KSPs for users- Cross functional cooperation with stakeholders, R&D teams, supply chain and ODM to time to market- Control project schedule tightly and competitive cost for sales plan- Communicate with regional sales and marketing teams for product launch plan- Manage product life cycle from development, NPI, sustaining to EOL.

Product: Laptop (Gaming laptops & Creator laptops)Region: United KingdomUK Marketing Development- Support the development of key customer marketing activities for Retail and Online partners, following the strategic channel marketing plan to promote the MSI brand and appropriate products and solutions.- Build strong working relationships with medias and KOLs, identifying opportunities to allocate marketing funds that drive online and offline marketing tactics. Prepare comprehensive account-based marketing plans aligned to growth.- Work alongside Product Manager and Account Manager to ensure clear and relevant messages are being delivered into business partners and end-users.- Ensure hero models are visible and well presented at advertising and media publications- Working alongside external agencies to produce consistent marketing communications in line with MSI UK business plan.- Analysis and measurement of activity to provide ROI and informed opinion to the business.Internal communication with UK team and headquarter- Working closely with counterparts in the wider Headquarter Marketing Department, Business Units and Sales team to define UK marketing strategy- Manage key administrative tasks across the marketing team, including:- Crafting and handling ongoing internal communications on a regular basis to provide visibility for the team across the business- Coordinating budget sheets, analysis and reporting on a frequent basis to Headquarter- Provide reports and analysis of programmes to support ongoing marketing programmes- Provide operational support to the marketing team to ensure all marketing plans are running efficiently and communications are ongoing and effective

Product: Laptop (Gaming laptops & Creator laptops)Region: 2017/06~2018/08 Sweden, Denmark, Norway, Finland2017/03~2018/08 Netherlands, Belgium, Baltics, Greece2016/09~2017/02 Taiwan- Control and allocate marketing development funds- Define local marketing strategy and coordinate with local entity- Communicate with PR agency, media and vendors.- Manage and analyze Google AdWords and social media (Instagram, Facebook)- Visit media and customers to maintain relationship

- Partner with customers to get a clear view on their strategic and financial objectives and hiring needs- Devise and carry out a targeted research strategy- Research into clients company, competitors and market place- Map role criteria, define position description and document specifications- Track and identify prospective candidates using a variety of channels- Assess candidates to ensure qualification match, cultural fit and compatibility- Conduct confidential interviews, follow-up references and check credits- Present shortlisted candidates and provide detailed profile summaries- Offer guidance and facilitate the negotiation process through to its completion- Follow up with clients and assist with the candidate’s transition and on-board process- Network and build long-lasting client relationships

- Research and collect data to analyze market trend- Map event projects and propose to client- Negotiate with client to define the contract- Sourcing suitable suppliers and order products/service- Plan the project schedule and carry out in time- Contact with international VIPs/suppliers to check their requirement- Copywriting in English/Mandarin for brochure, web-site and media- On-site execute and problem solving- Deal with budget/allowance cancellationEvent experience- 2015 JCIC 40th – Anniversary Celebration and Asia Credit Bureau Seminar- 2014 Cross-Strait Entrepreneurs Conference in Taipei- 2014 The 4th International Conference on Electronic Records Management & Technology- 2014 18th East Asian Actuarial Conference- 2014 APEC-SME Financial Meeting- 2014 Workshop on Capacity Building of Regional Carbon Market in Asia: Experiences from Europe - 2014 Conference on Regulatory Impact Analysis - 2014 OCEANS'14 MTS/IEEE Conference Taipei- 2014 The 10th International Conference on Multinational Enterprises- 2014 Cycling Cities Becoming Workshop- 2014 Meeting on Marinc Industries Association (MIA)