Tracy Webb Email & Phone Number

Ellsworth And Hudson, Wi

Comfort By Design, Inc. Ellsworth, Hudson, Osceola, WI and Hastings, MNComfort By Design, Inc. is a leading provider in the Western Wisconsin and Southeastern MN area of advanced, high efficiency heating and cooling solutions for residential, commercial and industrial applications. They also have two fireplace showrooms, as well as full service plumbing and electrical departments.EXPERIENCE:Brand development, web site traffic growth, web site UI, social media maintenance and advertising campaign management. Sales strategy development, customer service, sales lead management, public relations representative, trade show booth designer, set up and lead tracking. • Developed and implemented re-branding the company internally and externally for all 4 locations: Designed new logo, developed and trademarked slogan. Re-wrapped fleet of trucks, company shirts, building signage, business cards, forms, social media platforms, dealer locator sites, billboards, online business profiles and banners.• Created “Your Comfort Club” to solidify service appointments in the off season.• Re-designed Trade show booths and added target locations• Created customer data bases for email marketing, digital newsletters, personal customer contact.• Web content writing, citation clean-up, re-structuring and re-design of entire website making it more user friendly and lead generating.• Co-op dollar management for all vendors/manufacturer's of HVAC and Fireplaces.• Develop, design and manage advertising & marketing seasonal ad campaigns.• Content creation and manage social media platforms.* Manager of online business profiles (Angie's List, Houzz, Google+, Yelp, Alignable, LinkedIn, Porch, Thumbtack, more)* Responsible for maintaining 5 salesmen calendar's with leads, 8 service technicians with in home appointments on a daily basis.* Fireplace showroom decorating (regular & seasonal) and assist customers in both Hudson, WI & Hastings, MN locations.

• Create, sell and implement multimedia campaigns to area businesses targeting consumers in Minnesota, North Dakota, South Dakota and Wisconsin. • Generate new business through creative programs, consumer research, networking and prospecting avenues.• Formulate proposals and press releases.• Prepared and delivered sales presentations.• Established long term partnerships with clients developing innovative solutions as their needs and goals change.• Generate additional revenues by establishing effective marketing tools to curb inventory flow.• Conceptualize niche publications as the need arises. • Budget analysis and co-op fund accountability for clients with that need.• Event and Public Relations planning and implementation for clients Related Work History:1993-2001 Edwards Publishing Group CNHI NewspapersLocations served: Storm Lake, IA and Spirit Lake, IA• General Manager• Advertising Sales Manager• Advertising Sales Consultant, A.C.E.• Advertising Sales Representative1991-1993 Fergus Falls Daily Journal, Fergus Falls, MN (Advertising Sales Representative)1987-1991 American Crafts Corporation, Sparta, New Jersey (Editor, Editorial Assistant, Craftworks for the Home magazine)

Art And English/Independent Writing Studies

Education record

Brookes Marketing, Chicago, IL – Accredited Advertising Consultant program