Tracy Weng Email and Phone Number

Job Responsibilities:● Social Media OperationResponsible for building the overseas social media network for the brand Hekka, I built and operated multiple social media platforms such as Facebook, Instagram, Youtube, Tiktok, Twitter, Pinterest and Linkedin from 0-1.● Market Research and Brand PositioningBased on market research and competitor analysis, established a target user profile and brand value points. Produced relevant content to continuously expand brand influence through social media platforms overseas. Achieved an average monthly impression of 10 million.● Global Advertising PlacementsResponsible for social media channel advertising placement, data analysis, and A/B test to obtain different regional follower growth cost data, continuously reduce costs and increase efficiency, and achieved a monthly fan growth of 100,000. Additionally, developed a growth plan for Hekka brand to reach one million fans.● Co-branding Marketing and International Events1. Collaborated with 9Gag（owned 58.1 million followers）for 3 giveaways at the beginning of brand building to increase brand awareness and followers.2. Collaborated with Uplive to hold international events, such as New York Fashion Week, Miami Swim Week, and Japanese Swim Week, to continuously expand the brand's influence.● Team Management1. Provide social media operation training for the Hekka Marketing and Uplive PR departments.2. Involved in writing guidelines for social media operations for the global Uplive social media teams.3. Mentored and trained newly hired interns responsible for the company’s social media marketing strategy and visual content production.Job Achievements:1. Established the brand's overseas social media network.2. Achieved a monthly impression of 10 million across all platforms.3. Achieved a monthly fan growth of 100,000 across all platforms.4. Conducted global advertising placements.5. Co-branding Marketing and International Events.6. Social Media Training

Job Responsibilities:● Development and Execution Marketing StrategyFollowed and developed a matured brand Funsun to build a new brand RECAI for different targeted audience. Developed the B to B bussiness.● Automated Marketing Development1. Utilized Manychat to build immediate interactive conversations and regular message marketing that automate the sales process and improve conversion rates.2. Designed the Facebook advertising strategy for targeting and retargeting to acquire the high-quality audience to Manychat and further improve conversion.● Social Media OperationResponsible for building the overseas social media network for the brand RECAI, I built and operated multiple social media platforms such as Facebook, Instagram, YouTube and Google Analytics from 0-1.● Brand Website Operation1. Launched the RECAI official site.2. Coordinate with Manager Director, and Graphic Designers to identify trends, optimize website UI, boot inbound inquires, and increase product conversion rates.3. Managed mixed teams of contractors and vendors dedicated to SEO marketing, data management and content strategy.● Team Manage Allocate and adjust traffic to different sales teams based on workload.Assign design needs to the design team.

• Manage the whole year internal staff purchase activity, including order collection, data processing, order processing, delivery tracking and claim • Daily FOC orders checking,processing, delivery tracking and claim • Monthly Novelties information collection and summary • Manage monthly customer’s stock information and weekly master data update • Give support to different departments with products’ information, certificates ，timely stock, order tracking and so on