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Tracy Wheeler is Executive Director of End Well, a leading nonprofit at the intersection of end-of-life and culture change with a focus on making end of life, part of life. She has led the content and curation at End Well since its founding in 2017 and has worked with over 150 celebrities and unsung heroes to help them create outstanding talks about facing serious illness, grief, loss and caring for others. Tracy's early career was in fashion marketing where she led the international marketing teams at Polo/Ralph Lauren, Espirit, and Gap. Her passion for education and the arts led to stints with Bennington College, the Roxie Theatre, and as a curator and co-founder of the project space, Satellite of.love.
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Executive DirectorEnd Well Jan 2022 - PresentSan Francisco, Ca, UsEnd Well is a nonprofit dedicated to the belief that all people should experience the end of life in a way that matches their values and goals. When faced with issues of mortality, we often suffer needlessly for a variety of reasons, from cultural and clinical to matters of access.We bring together a community that unites design, technology, health, policy, and activist initiatives to transform how the world thinks about caregiving, grief, illness and the end of life experience with the ultimate goal of creating a future where ending well becomes a measure of living well. -
Curator, Writer, Fundraiser And Strategic ConsultantTracy Wheeler Jan 2000 - Jan 2022Curator of art, ideas and people and strategic partner to mission-driven for profit and nonprofit organizations, and artists.Clients included: Checkr, End Well, Wellhaus Media, Bennington College, Roxie Theater, and independent visual artists.
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Co-OwnerSatellite Of. Love/Mauro & Wheeler May 2016 - Dec 2021SATELLITE OF. LOVE - a new model of representation dedicated to supporting some of the incredible local artists whose work we believe needs to be more widely known, and more easily collected. We curate art into unusual spaces, provide individual art consultations and facilitate visits to artist’s studios where collectors could see more work, meet the artist, and participate in the open dialogue unique to the Bay Area arts scene. Currently on hiatus. Artists included: Ethan Caflisch, Victoria Chaban, Windy Chien, Sydney Cohen, Randy Colosky, Hughen/Starkweather, Mary Anne Kluth, Cybele Lyle, Alan Miknis, Erik Otto, Alison Pebworth, Stephanie Peek, Christine Ponelle, Matt Rogers, Sarah A. Smith, Andy Vogt and Leigh Wells.
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Strategic Business ConsultantRoxie Theater Oct 2015 - Aug 2016San Francisco, California, UsHelped guide the Roxie out of a funding, attendance and facilities crisis. Attracted new leadership, secured funding, reinvigorated community support. -
Strategic Communications ConsultantBennington College Jul 2013 - Jun 2014Bennington, Vt, UsPartnered with the president of the college to develop an integrated communications and event strategy for her first year. Curated and produced a three-day inauguration program that invited leading thinkers and doers from a range of disciplines to imagine the future of the college and the role of higher education at a time of global transformation. Managed social media across multiple channels and constituencies resulting in unprecedented student and alumni participation. Created opportunities for engagement with the local community seeding the formation of several long-term projects and partnerships. -
Director Of Programming - Center For The Advancement Of Public ActionBennington College Aug 2011 - Jun 2013Bennington, Vt, UsDesigned and produced the first two years of programming for an initiative that places the challenges of the world at the center of the curriculum.
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Senior Creative Director Corporate CommunicationsGap Inc. 1998 - 2000San Francisco, California, UsElevated internal and external corporate and investor communications to consumer brand quality. -
Director Of International MarketingGap Inc./Gap Sep 1994 - Nov 1998New York, Ny, UsDeveloped and executed the advertising, in-store, events and public relations strategy for five international markets at a time of tremendous brand growth. -
Account Supervisor, Levi'SFoote, Cone & Belding Sep 1992 - Aug 1994San Francisco, Ca, UsDeveloped integrated consumer and retail marketing programs for Docker’s and Levi’s Jeans for Women. -
Director Of International Advertising And PrEsprit Jul 1991 - Jun 1992New York , UsCreated and communicated the advertising and public relations strategies for Espirit’s domestic and international licensees. -
Director Of International Advertising And PrPolo Ralph Lauren Dec 1987 - Aug 1990New York, UsTraveled extensively to build relationships with the international licensees and their advertising agencies. Negotiated positioning and rates for all international publications. Represented the licensees’ interests on photo shoots.
Tracy Wheeler Skills
Tracy Wheeler Education Details
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Rutgers UniversityPolitical Science -
City College Of San FranciscoFine Arts And Filmmaking
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Squaw Valley Community Of WritersScreenwriting And Fiction
Frequently Asked Questions about Tracy Wheeler
What company does Tracy Wheeler work for?
Tracy Wheeler works for End Well
What is Tracy Wheeler's role at the current company?
Tracy Wheeler's current role is Executive Director, End Well.
What is Tracy Wheeler's email address?
Tracy Wheeler's email address is tr****@****ome.com
What is Tracy Wheeler's direct phone number?
Tracy Wheeler's direct phone number is +141597*****
What schools did Tracy Wheeler attend?
Tracy Wheeler attended Rutgers University, City College Of San Francisco, Squaw Valley Community Of Writers.
What are some of Tracy Wheeler's interests?
Tracy Wheeler has interest in Arts Advocacy, Design, Electronics, Contemporary Art, Home Improvement, Arts And Culture, Urban Planning, Screenwriting, Home Decoration.
What skills is Tracy Wheeler known for?
Tracy Wheeler has skills like Program Development, Public Relations, Nonprofits, Brand Development, Fundraising, Social Media, Proposal Writing, Strategic Communications, Advertising, Creative Direction, Writing, Strategy.
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