At Zulily, we aim to provide flash deal lovers with a unique shopping experience through limited-time sales and a constantly changing product selection at discounted prices. As the primary designer for ShopEX during our platform migration to Shopify, I focused on recreating interfaces and improving user experience based on user research, competitive analysis, and usability testing. This adaptive redesign ensured we retained our user base and explored growth opportunities.Collaborating with Product, Creative, Development teams, and external partners, we successfully revamped Zulily's web and mobile app, resulting in a 75% improvement in conversion rates and increased user satisfaction, impacting over 4 million users. I streamlined the migration process by creating detailed documentation and managing UX tasks, facilitating efficient collaboration. This approach conservatively saved the company $750,000 per month post-launch.

Resolved complex user and business requirements while delivering exceptional design in a fast-paced environment. Successfully streamlined health insurance navigation experience for my government client, and enhanced the enterprise onboarding experience for a telecon client by optimizing the Sharepoint onboarding portal.Ended due to project shortage, during the pandemic.

Successfully delivered an end-to-end solution by redirecting Selfprep's transition from a UPSC focused app to a scalable education platform for various exam preparations. This involved exploring 3 conceptual product sitemaps and modular design with reusable components, based on data-driven design decisions. Received in 100% statisfaction by the client.

- Performed initiative in optimizations of entry flow and resulted in an increase of 10% on the sign up rate. - Delivered 10+ conceptual designs for acquiring users following our growth hacking strategy. Successfully translated conceptual ideas into tangible user flows, wireframes, mockups, and prototypes. Resulted in a notable 30% increase in click-through rate. - Ensured user-centric design by defining the product roadmap, analyzing strategy, and creating user stories with product manager.- Improved design consistency by introducing Abstract and Agile Scrum for efficient communication and project alignment.

- Successfully shipped redesigns of Trade History Page, Watchlist, Contact Page…etc for TMX's real-time stock portfolio site, TMX Money, following the new style guide and reached 1.5m users/month during a platform migration.- Contributed reusable components to the component library in the design system with responsive data tables, marketing widgets, date pickers…etc, elevated team efficiency and future knowledge synchronization.- Delivered pixel-perfect responsive designs for legacy site pages, aligning with business goals and time constraints.- Collaborated closely with engineering, product, and QA in an adaptive environment to deliver high-quality features, including introducing an enhanced support feature.

* Analyzed current product’s user flow and provided enhancement feedback.* Independently created interface designs for indicators, pop ups, online store, user guidelines, and uploading page for auto leasing.* Designed user flows, wireframes, and high-fi mockups, following the company’s visual branding.

* Designed part of a mindful VR gaming experience for concussion users by using empathetic thinking, with the physical restrictions in mind.* Created story boarding, concept ideating, project management, UX testing, game UX flow design.