Innovative Marketing Leader with deep transferable experience in and understanding of highly regulated industries, including pharmaceutical, medical devices, healthcare, and technology. Earned reputation for product management excellence – leading programs and delivering on critical business and revenue goals. Expertise in defining brand, product, and services strategy; implementing integrated, multichannel marketing tactics, including digital and traditional marketing campaigns that communicate value-based messaging and positioning. Proven success in ideating and deploying domestic and international promotional campaigns driven by analysis of target markets and translation of voice of customer. Keen ability to market directly to any persona in an organization, including major healthcare systems, the military, public sector, among others – from decision makers to consumers. Applies technical/scientific acuity and ability to develop impactful product positioning and messaging. Areas of expertise:Strategy Planning & Implementation | GTM/Launch/Mature Business Planning & Execution for Products & Services | Innovative Marketing | Transformative Leadership | Financial Acumen | Market Analysis | Customer Centricity | Stakeholder Relationship Building | Agile Management | Cross-functional Collaboration | TrainingSalesforce | Veeva | Tableau | Google Analytics | HubSpot | Adobe Suite | Jira/Confluence | Monday.com