Tracy Elliott Email & Phone Number

Stamford, CT, US

Stamford, CT, US

• Product owner for IPTV portfolio including cloud-based DVR and navigator. Created vision and set direction for video products at the 2nd largest US cable operator. Worked with cross-functional teams to define product.
• Developed and managed cloud-based navigator, IP STB and improved remote control in multi- market trial that exceeded company goals and received 88% customer satisfaction.
• Directed teams toward national launch of Cloud DVR and IPTV platforms including feature development, forecasting, and recruitment efforts for an industry-leading boxless service.
• Prioritized backlog and executed major product upgrades such as in-app messaging with Agile scrum teams which contributed to a best-ever performance of 618K net customer additions.
• Crafted on-screen feature tour, customer website, product talking points and simplified error messaging resulting in a 16% decrease in trouble calls.
• Improved usage of Search functionality by 47%, after championing a quantitative and qualitative research campaign which led to implementation of a more intuitive user interface design.

Stamford, CT, US

• Led content operations in the Midwest region and VOD operations across West division. Directed all programming changes and product integration planning for 1M customers. Analyzed network carriage to evaluate launch.
• Managed integration efforts of VOD, IPG, PPV, TV Caller ID, and TV Everywhere products post Insight Communications acquisition, streamlining efforts to complete 3 months ahead of target.
• Developed content plan for VOD headend consolidation that resulted in a 20% increase in available On Demand titles and maintained $215M in revenue per year.
• Generated $1.5M of annual revenue through design and execution of a Sports and PPV network strategy after conducting analysis of competition and content providers.
• Formulated weekly tracking and review process with field operations teams which reduced error rates and improved service up time during 800 linear channel launches in 2013.

New York, New York, US

• On Demand, PPV, IPG product owner for the 9th largest US cable operator. Developed and implemented video product strategy for linear and On Demand platforms based on evaluation of new and existing product features and.
• Designed and executed On Demand product enhancements and promotional campaign resulting in $20M of revenue annually.
• Awarded to Winners Circle, executive recognition program, after sponsoring major video product upgrades such as TV Caller ID, Mosaics and 100 HD.
• Improved On Demand usage to over 60% of video customers through product enhancements like Virtual Channels, Primetime VOD, and Genre-Based Master Channel Lineup.
• Completed deals with linear and on demand content providers that resulted in $10M of cash flow per year.
• Managed and led a high achieving team who supported product development and drove day to day operations of the video product, PPV, IPG and field communications.

New York, New York, US

New York, New York, US