Tracy Alan Email & Phone Number

Portland, OR, US

Portland, Oregon Metropolitan Area

• Created a digital design system for LINBIT, applied it to new home page design that increased user engagement as measured by increases in page views (10%) and unique visits (7%) a month after deployment
• Led user experience design on WebMD Health Plans’s Employee Mental and Emotional Health Resource Hub, named best microsite by PR Daily which recognized its effective design yielding a 10% conversion rate

Portland, Oregon, United States

• Build lectures, assignments to encourage comprehension and retention of UX/UI design concepts in DES 340—Interaction Design Principles, required of design majors
• Develop professional habits in students who will pursue UX/UI work in elective DES 441—Interface Design
• Assess student portfolios during annual portfolio review which determines placement into the program

Portland, Oregon Metropolitan Area

• Trained three remote designers into an effective team
• Advocated for and led a complete UX/UI redesign of Global Bytes white label commerce app which strengthened its value as demonstrated by the enrollment of three new clients in the two months following deployment
• Crafted a UX/UI solution for ordering food in Mercedes-Benz Stadium improving operational efficiency, increasing visitor satisfaction by 17% as measured by survey

Portland, Oregon

• Devised a marketing strategy to increase the awareness of indie developer Prologue Games and their PC narrative game Knee Deep, which resulted in a publishing deal with Wales Interactive for the PlayStation 4 and Xbox.

San Francisco, California

• Generated a portfolio of more than 150 games across 54 studios including Kiloo’s hit Subway Surfers for release on Samsung and LG smart TVs, Blackberry tablets, and Roku
• Put Unity’s values into action by supporting developer talent such as Fullbright, N-Fusion, Funbits, Behaviour, and more with production advice and marketing opportunities

I edited, co-authored, and authored several printed video game strategy guides for Prima Games. In addition to writing, I was responsible for capturing screenshots from games and coordinating placement in book layout with graphic designer. Key works include Fallout: New Vegas (technical editor), Dead Space 2 and Homefront (co-author), and Shadows of the.

I became an authority on mobile and handheld gaming while working for this well-regarded UK publication. During my time as a correspondent and editor responsible for iOS devices, I managed a team of a half dozen writers and authored more than 1,500 articles. I liaised with industry contacts to secure exclusives, as well as coordinated coverage of major.

Daily news reporting for Playboy UK, Play.tm, and Jolt.co.uk Responsible for coordinating leads with other news writers

Night and weekend news reporterContributed game reviews and features across both printed and online editions Reported from select trade shows and events including E3, Comic Con

Supported account executive in brainstorming, acting upon marketing campaigns for two video games Produced three viral marketing videos; managed drafting of scripts, hiring of production team and actors, and coordinated shoot Drafted press releases, product fact sheets, advertising copy

Bachelor Of Science - Bs, Graphic Design, 3.95 Gpa

Bachelor Of Science - Bs, History, 3.95 Gpa

Associate Of Arts And Sciences (Aas), Graphic Design, 3.97

Activities and Societies: Phi Beta Kappa, President's ListGraduated June 2017.