Tracy Manning Email & Phone Number

Alpharetta, Ga, Us

• Manage and grow revenue in the most strategic accounts through the sale of LexisNexis Risk Solutions (LNRS) Digital Identity (DI) products and solutions, with a focus on Digital Markets and Strategic Corporate industry verticals. • Meet or exceed monthly and annual new revenue objectives within a defined list of named accounts and prospects.• Develop and implement strategic account plans which identify sales strategies for top accounts and prospects, assess new revenue potential, outline targeted activities, and determine required cross functional resources needed to maximize revenue opportunities and penetrate the market with risk products and solutions.

Alpharetta, Ga, Us

Provide thought leadership, strategic direction and long-range planning to develop and implement the strategy for the North American Financial Crime Compliance market.· Lead customer interactions to uncover market problems, customer needs, user/buyer personas and processes, and purchase drivers.· Integrate competitive, business, and resource considerations to develop strategy, product, and go-to-market plans that meet short-term and long-term revenue targets.· Communicate strategic decision and product plans to senior leaders across the business.· Drive product ideation across functional teams.· Develop and lead investment plans, business cases, and metrics associated with key strategic initiatives.· Develop and maintain a list of potential acquisition targets and revenue synergies.· Initiate and develop pricing strategies and policies; recommend pricing actions and promotional programs in support of market area strategy and revenue plan.· Facilitate actions to accomplish the market strategy by working within a cross functional team (finance, product development, content acquisition, marketing, sales) to execute go to market strategies in the specific market area.· Review and evaluate the market area performance on a continuing basis and establish the proper measures of performance, and provide direction for modification in work plans or implementation of contingency plans in accordance with prevailing business conditions.· Support relationships with key accounts, industry and trade associations, government representatives, public service organizations, customers and vendors as necessary in the overall management of the market area.

Alpharetta, Ga, Us

· Provide thought leadership, strategic direction and long-range planning to develop and implement the strategy for the Communications, Mobile & Media market.· Lead customer interactions to uncover market problems, customer needs, user/buyer personas and processes, and purchase drivers.· Integrate competitive, business, and resource considerations to develop strategy, product, and go-to-market plans that meet short-term and long-term revenue targets.· Communicate strategic decision and product plans to senior leaders across the business.· Drive product ideation across functional teams.· Develop and lead investment plans, business cases, and metrics associated with key strategic initiatives.· Develop and maintain a list of potential acquisition targets and revenue synergies.· Initiate and develop pricing strategies and policies; recommend pricing actions and promotional programs in support of market area strategy and revenue plan.· Facilitate actions to accomplish the market strategy by working within a cross functional team (finance, product development, content acquisition, marketing, sales) to execute go to market strategies in the specific market area.· Review and evaluate the market area performance on a continuing basis and establish the proper measures of performance, and provide direction for modification in work plans or implementation of contingency plans in accordance with prevailing business conditions.· Support relationships with key accounts, industry and trade associations, government representatives, public service organizations, customers and vendors as necessary in the overall management of the market area.

Yokneam, Il

• Led brand marketing for rapid, real-time 360 data as a service (DaaS) solution providing solutions in: - Digital Transformation (Customer360) - Cloud Enablement - Data Migration - Network Transformation - Risk & Compliance (GDPR, Data Lineage, etc.) - Test Data Management• Rebranded start-up 360 data platform in hyper-growth mode in just 6 months in preparation for investment to scale.• Created vision, mission, brand strategy and positioning against key Fortune 100 industry segments (i.e. Communications, Mobile, Media, Financial Services, Retail, Healthcare).

New York, Ny, Us

• Led a business development team focused on growing media channel & SaaS partnerships• Created "win-win" strategic partnerships to drive significant value for xAd & partners• Collaborated with product & data science teams to create unique ad tech solutions with partners• Developed use cases, user stories, financial models & contracts with internal teams & partners• Developed & nurtured C-level and key stakeholder relationships for continual partnership evolution

San Francisco, Ca, Us

• Served as Twitter’s primary telecommunications industry expert; align Twitter’s value proposition with industry-specific marketing objectives.• Led the development and delivery of Twitter’s industry marketing plan in collaboration with our sales and sales strategy teams to drive client adoption of the platform.• Drove product vision and partnerships designed to create strategic relationships in the industry.• Established a unique POV on the telecommunications and tech space, and acted the ultimate Twitter marketing champion across the industry.• Created content, programs, and strategies to maximize industry revenue growth• Trained sellers and facilitated the ongoing sharing of knowledge and best practices across regions and sales teams.• Solicited quarterly feedback from sales, clients, and agencies to drive research, content, and product development.• Collaborated with business marketing managers to develop compelling, client-facing materials for sales.

Dallas, Tx, Us

• Led product and business development for advertising, audience development and audience measurement product portfolio• Created and led cross-carrier team focused on mobile identity and realizing advertising & mobile commerce revenues at scale (ZenKey start-up efforts)• Developed use cases, user stories, business cases and high level requirements for new products• Worked with technical teams, data scientists and partners to develop products and deliver meaningful audience segments and insights• Identified, selected, fostered and managed business partnerships needed to assemble identity assets, ad tech stack and realize product vision• Successfully delivered related business cases for new investments and built teams and partnerships to deliver proofs of concept, betas and product launches

Dallas, Tx, Us

• Created an opt-in location-based couponing product (AT&T Alerts) designed to create new targeted advertising revenue while also funding the build of foundational Big Data capabilities (T.DATA/Big Data)• Developed and implemented new product and platform capabilities, from conception to business case development, funding, governance approvals, trial and launch• Represented AT&T in industry forums• Managed team and outside consulting firms, fostered strong partner relationships and influenced executive leadership decision-making to deliver solutions with speed to market and agility

Dayton, Oh, Us

• Managed advertising agency client relationships and $200M+ in billings for major national brands’ local lead generation efforts, including yellow pages, search marketing, mobile marketing, social media and other platforms• Directed a client services team of 50+ professionals responsible for marketing consultation, media planning & buying, market research, data analysis, insights, strategic planning, creative, communications, and other marketing consulting services for national advertisers• Established and nurtured relationships with partners to deliver solutions in a rapidly changing marketplace• Championed and implemented Salesforce.com technology to improve customer & prospect conversion & experiences• Key Clients – Allstate Insurance, American Family Insurance, Roto-Rooter, Safelite Auto Glass, John Deere, Wachovia, Meineke, Brinks Home Security, Allied Waste, Darden Restaurants, Prudential Insurance, Rite-Aid

Dayton, Oh, Us

• Formerly The Berry Company - a Bellsouth/AT&T Company.• Created, published and supported advertising sales into over 250+ yellow pages directory titles, resulting in over $400MM in annual revenue• Directed a staff of 50 marketing professionals who provided market research, insights, data analysis, product management, pricing, marketing communications and field marketing services

Senior Advertising Manager & Consultant - Consumer Market 2003-2004• Developed and managed a $16M+ advertising budget and strategy for all brands• TV, radio, print, direct mail, digital marketing, POS, PR and other advertising & communications• Leveraged research, statistical analyses, predictive modeling, segmentation & personalization strategies across communications, sales & service touch points to increase ROI & improve customer experience• Increased acquisition effectiveness >50% in direct marketing and sales channels• Maintained customer retention levels 2x industry average via customer experience & loyalty initiatives• Implemented win-back programs that resold 35% of customers within 6 weeks of disconnection• Effectively managed of multiple agencies, vendors, partners and direct reports• Served as publicist/PR advisor to CEO and other key executivesSenior Marketing Manager, Consumer New Product Development 2000 - 2003• Led new product innovation and revenue creation efforts within an innovative telecommunications company• Created new product recommendations based on market intelligence, research, trends, & financial analyses• Secured funding and executive support to launch new revenue growth initiatives valued at over $500M annually, including: prepaid wireless, the country’s first bundles, DSL, long distance and territory expansions• Managed cross-functional product launch teams designed to fast-track product innovation & speed to market

Cincinnati, Ohio, Us

• Developed and implemented customized marketing strategies and market tests – including French, Mandarin and Cantonese advertising for Canadian DMAs, based on market research and competitive intelligence• Managed $12M marketing budget & multiple agency/vendor relationships

Cincinnati, Ohio, Us

• Drove strategic planning and implementation of break-through new product development, new brand development, market research, insights, direct marketing, direct response & data analytics initiatives for major brands • In first year, grew billings of key accounts by 250%+ and maintained 140% billability• Actively pitched and won new business, including Cincinnati Bell, P&G, Fidelity Investments, Morningstar Farms

Atlanta, Georgia, Us

• Held various positions in multiple Cox business units, including: Cox Publishing, Cox Media Group and Cox Automotive (then AutoTrader)• Created & implemented retention & churn reduction strategies that increased customer retention by 14% YOY• Managed performance of up to 25 direct reports to regularly achieved sales of 120% or more of goal • Led market research, competitive intelligence & data analysis efforts to identify trends• Developed and implemented research- and data-driven plans to drive readership and ad revenues via coordinated initiatives across editorial/content and advertising• Led content marketing efforts to drive subscribers and readership• Managed multi-level direct marketing campaigns & sale and retention call centers• Led cross-functional project teams and project management for key programs and new product launches, including standalone sections to drive new revenues (GO! Entertainment section, Real Estate Plus, Automotive, etc.), new publications (The Free Ads Trader) and initial vision for and pilot of AutoTrader.com• Wrote, edited & edited news content, including features, community/local news, sports, and entertainment

Washington, Dc, Us

B.A., Journalism/Pre-Law

Master Of Arts (M.A.), Ministerial Leadership

Masters, Teaching, Education

Diploma, College Prep

Dow Jones Newspaper Fund Internship, Journalism