Tracy Aschenbrenner Email & Phone Number

Everywhere, Us

I’m thrilled to announce my business partner, Kayla Childress, and I have launched an exciting new beauty brand-service company this month, 2 Beauty Brains! After years of successfully working together on multiple, consulting brand projects, we found ourselves engaged in more bite-sized ventures throughout Covid. We saw an opportunity to provide a unique market need by providing a wider range of brand consulting services. Our partnership is kismet!!! We have a fondness for pink, a love of cupcakes (she bakes, I eat), kids with names that start with G, and an enthusiastic passion for our industry. After all, 2 brains are better than one! This is an extension of what we already love to do. Bond with us!!!

Seattle, Washington, Us

GET TO KNOW ME-I was practically born into cosmetics. Starting in 1988 with Estée Lauder companies, I first saw retail cosmetics as a way to put myself through college but soon found myself on a fast track of promotions with skincare and prestige fragrance companies at Nordstrom. Nordstrom proved more valuable to my “beauty education” as it served as the foundation for training, team building, presentations, negotiations, and relationship management skills.As Nordstrom moved its leaders to Seattle, I progressed on to a new endeavor, the vendor side. Here, I was able to gain and expand my skillset including National customer management, budgets, forecasting, co-op and inventory management. I built and managed field teams from the ground up at a major global distribution company, Missing Ingredient. I presented products to merchants and DMM’s reaching across all channels ultimately resulting in YOY volume brand growth. I had the privilege to develop and work with brands such as Dr. Brandt, Borba, multiple fragrance houses, Leaf & Rusher, Apivita, Joey of New York & T3 Micro just to name a few. This is truly where those long term well-earned relationships developed. I quickly realized the beauty industry is fun and I was born to sell! Throughout my career, I was constantly being asked if I could make introductions or advise a brand on how to launch. This is how IN Beauty Consulting was born in 2014. I am thrilled to share my 30 years’ experience navigating retail to support brands that have the same passion and desire to launch at some of the best accounts in the Nation. My mission as a founder is to support and shape each brand I touch into a US success story. It’s important brands thrive on an executive level to help them succeed in this highly competitive environment. Simply said--I love this BEAUTY(ful) industry!