A leading expert in digital media and web strategy, Tracy Sheridan specializes in helping businesses, and the people behind them, to understand the social web. She is well known for her ability to make complex, often overwhelming amounts of information and data more easily digested, understood, and applied.In 2006, as CEO and founder of Waxxi, Tracy launched the web’s first interactive podcasting site, pioneering the technology. Her intense dedication to technology and its impact on people, community, and organizations has led her to discover and experience emerging technologies far before they are on most peoples’ radar screen. Tracy was introduced to the world of social computing in the late 1990’s, when she helped lead and manage Fast Company magazine’s global online community, The Company of Friends.Her client base includes high tech companies in the fields of augmented reality and the mobile web; green technology (B2B, B2C); consumer product goods; ‘smart’ online video; manufacturing, pharmaceutical; travel & tourism, public relations and advertising agencies. Tracy has also worked as senior consultant and lead facilitator to such clients as Microsoft, IBM, Oracle, Hewlett-Packard, Sprint, Coca-Cola, and Levi Strauss & Co. In August 2009, Tracy presented and demonstrated the technology Augmented Reality, and its effect on advertising and marketing, at the invite-only 2009 Insiders’ Forum for Videogame Advertising. The event’s attendees included market leaders in the industry, such as Microsoft, Sony, Disney, Activision, Electronic Arts, and CapCom.Specialties: Web, digital media, community, branding, knowledge management, emerging technologies, business development, strategic growth, international business, leadership, technology, podcasting, social media, augmented reality, emerging technology