Tracy Simpson, Mprs Email & Phone Number

Richmond, Virginia, Us

Leading operational strategy, process improvement, and team-building initiatives to drive company growth. Overseeing delivery operations, billability metrics, and marketing alignment, while ensuring operational excellence through effective management of timesheets and invoicing. Fostering collaboration and maintaining a positive work environment, supporting the success of Simple Thread and meeting the evolving needs of clients in the energy and utility sector.

Richmond, Virginia, Us

Leading operational strategy, people management, and process improvements to drive organizational success. Responsible for overseeing internal communication, administrative procedures, and marketing alignment to ensure business growth. Championing continuous learning and professional development, managing onboarding, and supporting the leadership team in meeting quarterly goals. Key focus areas include optimizing productivity, supporting SOC-2 initiatives, overseeing company events, and driving marketing strategies that align with broader business objectives.

Richmond, Virginia, Us

Leading the development and execution of marketing strategy and plans to enhance brand identity and attract customers. Collaborating with design and sales teams to shape a successful brand image and implement campaigns that drive customer acquisition and retention. Working closely with leadership on high-level marketing direction, thought leadership content, and performance metrics. Overseeing social media and content marketing efforts, while researching customer needs and market demand to inform strategies. Organizing and attending company events and trade shows to strengthen market presence.

Greensboro, North Carolina, Us

Providing leadership in developing and executing a focused effort to implement the strategic vision, improve operational effectiveness, and grow profitability. Leading executive leaders accountable for operations, product innovation, finance, sales performance research, marketing, and client delivery while delivering The Brooks Group’s brand promise to its customers.

Greensboro, North Carolina, Us

Delivering our brand promise to clients in a manner that adds value to their organization while ensuring that the brand strategies employed resonate, excite, and create differentiation for our clients. Daily responsibilities include a focus on people, processes, systems, removing barriers to success, and aligning key priorities for individual contributors and functional teams.

Greensboro, North Carolina, Us

Responsible for conceptualizing and implementing a structured inbound marketing platform that actively generates a consistent marketing-driven sales pipeline. Track leads and opportunities. Direct and oversee creative content production and data management. Work closely with sales team to align messaging with real-time market research.

Greensboro, North Carolina, Us

Coordinate all marketing efforts to ensure the department hits deadlines and meets project goals. Responsible for evaluating and managing vendor relationships, monitoring and analyzing data from marketing automation database, oversee social media efforts, and assist in copyriting and copyediting.

Greensboro, Nc, Us

Create and execute strategic quarterly marketing plans. Create and track quarterly marketing budgets. Write industry-related blog articles for use on website and social channels. Write training and installation video scripts, record, and edit. Maintain and report on Google AdWords account. Create content for Facebook, twitter, and Instagram accounts and track analytics - report weekly. Maintain and update company Wordpress website. Work with graphic designer to create product catalogs, brochures, and other special projects as needed. Take employee headshots, photograph new products for website use. Maintain and update company directory. Write press releases for new products, company news. Create distributor and corporate newsletters on a quarterly basis. Work with sales team on tradeshows and other special projects. Create advertisements for industry-related print and digital publications. Perform distributor audits to ensure distributors are using current marketing materials. Perform other tasks as necessary

Florence, Al, Us

Coordinate and implement marketing communication projects with responsibilities that include public relations, trade associations, advertising and creating brand awareness. Focus to maximize HPS exposure in the national trade show marketplace and coordinate resources. Organize the preparation of proposals and presentations using marketing resource materials such as brochures, data, slides, photographs, and reports. Reinforce company sales process through the use of professional booths, banners, and giveaways that reflect HPS Schönox at national trade shows and special events. Compete in the marketplace for exposure while maintaining a presence within Schönox brand. Prepare status reports on marketing efforts. Oversee social media direction for HPS North America. Work with President and agency partners to develop event-related collateral, including but not limited to: pre-event marketing collateral, sales materials, client/customer facing messaging and project execution. Implement marketing and advertising campaigns by sales forecasts and requests; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Partner with sales support to generate qualified sales leads via all channels that convert into new customer acquisitions including trade shows, email, social media, website, and direct mail. Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating and follow through in relation to all tradeshow activities. Post-event analysis including surveys, recaps, and recommendations for improvement. Oversee ordering, inventory, and distribution of gifts, swag, and branded inventory. Track invoices and reconcile event-related budgets. Travel as requested to tradeshows and marketing meetings. Resigned due to necessary personal relocation.

Muscle Shoals, Alabama, Us

Assist in increasing participation in IFDC international training programs through integrated marketing. Coordinate trainings to include the research of venues, development of program marketing strategies and the creation of email advertisements. Created social media accounts for department, manage daily by writing content that inspires interaction while advertising training opportunities and encouraging registration to our target markets. Use of SPSS software to analyze program evaluations to better target potential participants. Develop promotional materials regarding training programs to include brochures, advertisements, banners and program booklets in accordance with IFDC graphic standards. Maintain accurate databases as well as promotional product inventory. Update TWCU portion of IFDC website, ensuring program information is up-to-date and new opportunities are added when available. Track email advertisement statistics and expand contact database. Provide professional and technical support when needed. Organize planning meetings and work both independently as well as within a team of technical personnel and upper management. Attend training programs when possible to assist in administrative matters, develop relationships with participants and speakers, establish rapport and further enhance the IFDC image. Seek out new marketing and promotional opportunities when available. Assisted in the creation of an internal training module on company social media guidelines and “how to” use social media appropriately.

Maintain multiple client accounts with media relations/online marketing needs to include the creation and coordination of multiple client calendars, email marketing strategies, event promotion and database management using Constant Contact and MailChimp. Conceptualization and design of publications such as posters, brochures, templates and advertisements using Publisher and Adobe Creative Suite. Creative direction and collaborative efforts with web/graphic designers for creation and design of client websites. Create researched marketing plans to include SWOT, situation analysis, customer analysis, product and pricing strategies and market research. Manage and create content for client websites, SEO, report analytics. Author blogs, articles, press releases and email content. Create interactive quizzes to increase web traffic/content marketing. Assisted in the development of a GoFundMe fundraising initiative. Develop proposals and marketing, media and community relations plans. Main point of contact for media inquiries.

Master'S Degree (Mprs), Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Design And Visual Communications, General