Becky Tracy work email
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Becky Tracy personal email
Forward-thinking leader who transforms vision into reality, delivering robust sales, marketing and go-to-market strategies that drive revenue and market share. Proven track record of forging strategic partnerships, launching innovative programs and developing scalable business models. History of building highly productive, cross-functional teams and finding creative solutions to overcome obstacles. beckytracy321@gmail.com
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Senior Director Marketing OperationsPatientnow Jul 2021 - Apr 2024Greenwood Village, Co, UsLed Marketing and Training teams, implementing Go to Market for 4 B2B brands and through 4 acquisitions driving 30% YoY revenue growth for 3 consecutive years.Developed and implemented a digital resource center for the sales and cross functional teams to access all of their collateral, videos and sales materials.Created and implemented innovative digital campaigns across multiple platforms driving lead engagement by 35% in the first 12 months.Led cross-functional teams in the design, development, and implementation of 3 new products over 18 months.Built the Sales Development Team (SDRs) through conception, hiring, training and leading the team.Collaborated with internal stakeholders to ensure alignment between marketing objectives and overall business goals.Senior team lead for Salesforce implementation across the business.Identified opportunities for leveraging partnerships with other organizations to grow revenue and the client base. -
Senior Director Dedicated Partnerships And MarketingExcelerate Digital Dec 2016 - Jul 2020Sacramento, Ca, UsEstablished the excelerate brand and led initiatives to develop the agency website, marketing collateral, media kit, value presentation, pitch deck, case studies, corporate videos, events, sponsorships and promotions.Grew company revenue from $1.3M to over $67M over three years by streamlining sales processes, creating presentation templates, developing an effective hiring strategy, leading high-performing creative, sales and media strategy teams, formalizing sales pipeline structure and expanding the agency’s digital advertising product portfolio.Built and led an out of market sales team in multiple locations, selecting the locations, hiring and training the team, building relationships in the markets and leading the team.Identified new strategic partners, led discussions to define partnership frameworks, negotiated business terms and executed contracts.Increased client base by 46% YoY and grew monthly client revenue by 396% over three years.Oversaw development and execution of all corporate communications activities.Established corporate social media presence and grew engagement, which surpassed 9,000 followers in two years.Improved company culture by spearheading the agency’s first employee recognition program. -
Director MarketingDex Media Oct 2007 - Dec 2016Dallas, Tx, UsLed and directed development of all marketing implementation plans, including go-to-market planning, message development and execution for client-facing, value proposition and marketing initiatives.Launched and sold over 25K units of DexHub, a digital leads platform, resulting in $68M in sales in the first 12 months. Developed and launched Prez Pro, an interactive and engaging sales presentation technology, which eliminated printing and shipping costs by integrating with tablets and virtual meeting applications.Partnered cross functionally with sales, product strategy, IT, legal, finance and operations teams to drive revenue opportunities and execute on resource allocations and major projects.Oversaw creation of the Bundle Builder tool which streamlined sales presentations and increased productivity by dynamically calculating rates, discounts and guaranteed performance measures on a real-time basis. -
Legal Account ExecutiveBna Sep 2005 - Oct 2007Arlington, Virginia, UsSenior legal sales executive duties, including selling legal research to attorneys, financial planners and accountants.Managed sales activities in five states and consistently exceed sales goals by 10%. -
Sales Executive / Barter/Marketing ManagerDex Media Oct 2001 - Sep 2005Dallas, Tx, UsManaged $2M in annual revenue while consistently exceeding revenue goals.Promoted to Barter and Events Manager after 3 years as Premise Sales Executive.Built bartering partnerships with media companies, including radio and television stations, as well as non profit organizations.Managed all sponsorships and events in the Central region.
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Sales ExecutivePitney Bowes Nov 1996 - Oct 2001Stamford, Ct, UsManaged a local sales territory for the company’s mailing, inserting and shipping equipment and software.Retained and served existing clients.Secured new clients through prospecting, lead qualification and consultative sales techniques.
Becky Tracy Skills
Becky Tracy Education Details
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St. Cloud State UniversityMarketing -
University Of St. ThomasAnd Related Support Services
Frequently Asked Questions about Becky Tracy
What is Becky Tracy's role at the current company?
Becky Tracy's current role is Senior Marketing Director | Leadership & Team Building | Go to Market | Results Driven | Trusted & Collaborative.
What is Becky Tracy's email address?
Becky Tracy's email address is re****@****one.com
What schools did Becky Tracy attend?
Becky Tracy attended St. Cloud State University, University Of St. Thomas.
What skills is Becky Tracy known for?
Becky Tracy has skills like Lead Generation, Online Advertising, Sem, B2b, Ppc, Analytics, Marketing Strategy, Digital Marketing, Account Management, Advertising Sales, Online Marketing, Mobile Marketing.
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