Becky Tracy Email & Phone Number

Greenwood Village, Co, Us

Led Marketing and Training teams, implementing Go to Market for 4 B2B brands and through 4 acquisitions driving 30% YoY revenue growth for 3 consecutive years.Developed and implemented a digital resource center for the sales and cross functional teams to access all of their collateral, videos and sales materials.Created and implemented innovative digital campaigns across multiple platforms driving lead engagement by 35% in the first 12 months.Led cross-functional teams in the design, development, and implementation of 3 new products over 18 months.Built the Sales Development Team (SDRs) through conception, hiring, training and leading the team.Collaborated with internal stakeholders to ensure alignment between marketing objectives and overall business goals.Senior team lead for Salesforce implementation across the business.Identified opportunities for leveraging partnerships with other organizations to grow revenue and the client base.

Sacramento, Ca, Us

Established the excelerate brand and led initiatives to develop the agency website, marketing collateral, media kit, value presentation, pitch deck, case studies, corporate videos, events, sponsorships and promotions.Grew company revenue from $1.3M to over $67M over three years by streamlining sales processes, creating presentation templates, developing an effective hiring strategy, leading high-performing creative, sales and media strategy teams, formalizing sales pipeline structure and expanding the agency’s digital advertising product portfolio.Built and led an out of market sales team in multiple locations, selecting the locations, hiring and training the team, building relationships in the markets and leading the team.Identified new strategic partners, led discussions to define partnership frameworks, negotiated business terms and executed contracts.Increased client base by 46% YoY and grew monthly client revenue by 396% over three years.Oversaw development and execution of all corporate communications activities.Established corporate social media presence and grew engagement, which surpassed 9,000 followers in two years.Improved company culture by spearheading the agency’s first employee recognition program.

Dallas, Tx, Us

Led and directed development of all marketing implementation plans, including go-to-market planning, message development and execution for client-facing, value proposition and marketing initiatives.Launched and sold over 25K units of DexHub, a digital leads platform, resulting in $68M in sales in the first 12 months. Developed and launched Prez Pro, an interactive and engaging sales presentation technology, which eliminated printing and shipping costs by integrating with tablets and virtual meeting applications.Partnered cross functionally with sales, product strategy, IT, legal, finance and operations teams to drive revenue opportunities and execute on resource allocations and major projects.Oversaw creation of the Bundle Builder tool which streamlined sales presentations and increased productivity by dynamically calculating rates, discounts and guaranteed performance measures on a real-time basis.

Arlington, Virginia, Us

Senior legal sales executive duties, including selling legal research to attorneys, financial planners and accountants.Managed sales activities in five states and consistently exceed sales goals by 10%.

Dallas, Tx, Us

Managed $2M in annual revenue while consistently exceeding revenue goals.Promoted to Barter and Events Manager after 3 years as Premise Sales Executive.Built bartering partnerships with media companies, including radio and television stations, as well as non profit organizations.Managed all sponsorships and events in the Central region.

Stamford, Ct, Us

Managed a local sales territory for the company’s mailing, inserting and shipping equipment and software.Retained and served existing clients.Secured new clients through prospecting, lead qualification and consultative sales techniques.

Bachelor Of Arts - Ba, Marketing

Completed Some Mba Coursework, Business, Management, Marketing, And Related Support Services