As the North American Marketing Manager for Wintersteiger, a world leader in the ski and snowboard industry, agricultural research, specialty saws, and metals, I oversee marketing for all divisions with focus on Sports and Consumer Products. As such, I lead and guide the marketing process and related marketing projects, including integrated cross-channel marketing initiatives for wholesale & direct-to-consumer campaigns, eCommerce, online advertising, digital marketing, social media, public relations, retail, and tradeshow strategies. I work directly with our Austrian marketing team to keep North American websites up to date with content, product info, and assets.