Tracy Bromley Email & Phone Number

Alexandria, VA, US

Philadelphia, PA, US

• Microshare is a data leverage platform for the IoT era, providing a solution to sharing, privacy, security, audit, confidentiality, data monetization and cost savings. I accomplished the following during my tenure.
• Created top-to-bottom design for IoT market approach including identifying the target market, and developing a comprehensive marketing package that included sales materials, message by channel, partnering package web.
• Coached and collaborated with the Executive Team to develop products, establish a product development budget, pricing, contract structure, strategy for business development, marketing, sales, and working with partners.
• Achieved $5M round of funding by following IoT marketing strategy and using IoT marketing package.

• Bespokery is an on-demand ethical platform for garment production—the ‘Uber’ of Sewists
• Built a business from the ground up; including securing financing; creating business strategy; developing products for target market; developing the brand and marketing strategy; advertising and digital strategy.

Tysons Corner, VA, US

• Usher is a mobile identity token that is secured via biometrics, geo-location and secure code
• Created world-wide partnership program, encompassing marketing, pricing, partner terms, sales and on-boarding processes, and successfully secured partnerships with Fortune 500 clients including Northrop Grumman, AT&T.

London, GB

• Downloaded more than a billion times, Shazam provides a mobile audio recognition experience for Music.
• Managed US Operations and coached matrixed multi-functional international team of 15 employees.
• Collaborated and worked effectively with multiple cross-functional teams on numerous projects.
• Created and launched ad business with Levi Dockers during the Super Bowl, generating $80MM annual revenue.
• Secured investments of more than $100MM from venture firms including America Movil, Kleiner Perkins and Institutional Venture Partners.
• Created Shazam for TV and lead development of network, content and vendor partnerships. Closed Shazam for TV deals with NBC Universal, NBC Olympics, USA, Bravo, E! Oxygen, Fox, Viacom Networks, Spike, Comedy Central.

Calgary, Alberta, CA

Mobile video ad network predating smart phones. (acquired by Tremor Media in 2011)Created and launched business that led transformation of company business model from cost based CDN model to ad. Network Partners included: NBC, CBS, Viacom/MTV, Fox, Sprint, AT&T, and Alltel.

Bellevue, Washington, US

• Content and technology provider for mobile carriers
• Developed strategic plan for sales development for mobile advertising network, and managed complex carrier relationships across all functions to secure sales for mobile data products and technologies.
• Managed revenue in excess of $10MM year, developed relationship at VZW to distribute content through VZW Tones, grew Portal Services at a Tier-1 carrier from $0 to $2MM a year in business, and grew Graphics revenue.
• Secured partnerships with Verizon Wireless, Nextel, Boost Mobile, Virgin Mobile, Bell Mobility, Fuse TV, Cingular, Sprint, Alltel, NBC, and Viacom.

US

• Budget airline based at Dulles Airport
• Developed long-term strategy to create diversified revenue via advertising and marketing partnerships including magazine, in-flight entertainment and other consumer touch points
• Created partnerships in 1Q05 that accomplished 200% of Y2005 diversified revenue goal
• Managed all digital promotion with annual budget of $3.5MM, created digital advertising strategy, oversaw all media purchasing, creative development, tracking mechanisms and success metrics, quickly established.
• Created co-branded credit card product to compliment loyalty program, chose bank through competitive bid process, negotiated contract and operationalized the program. Partners include Cendant, Disney, MasterCard.

New York, NY, US

• Started as an Account Executive and promoted to Account Manager, Manager of Business Development & Travel and Director of Business Development & Travel, based on outstanding performance.
• Trained, managed, and coached a 20-member Business Development support staff and National Advertising Sales team.
• Led end-to-end business development, including strategy design, organizational selling, deal term negotiation, signed contract and product launch.
• Exceeded revenue goal for 10 straight quarters, created $90MM in new partnership revenue, and an additional $80MM in revenue by hitting partner revenue hurdles, succeeding in the very tough 1Q02 at 228% of goal and.
• Signed first two cross-company deals for the combined AOL Time Warner company with Continental Airlines and Princess Cruises.
• Produced advertising partnerships with multiple corporate-wide touch points spanning many disciplines: operations, digital marketing, partner marketing, licensing, events, CRM, print and broadcast media.

Education record

Mba

Ba, Art And Management

Design Thinking

Data Science Specialization