Tracy Sidelko Buttera Email & Phone Number

Gainesville, Ga, Us

Peachtree Corners, Georgia, United States

Sales and Business Development: National and Regional Accounty growth, creation of new sales tools and materials, incentives for the Mighty System, fleet sales growth, and the development of new product programs marketing. Training: Elevate Mighty’s training programs to include Online (MightyU, Tech U, VS7 Certification), Sales School, Roadshows, as well as other in-person and virtual training.

Norcross, Ga

Peachtree Corners, Ga

Ensure franchise growth and development through devising and implementing successful marketing strategies targeted to mid/large-size automotive service groups and auto-related wholesale distribution companies in North America: -- Perform market research to identify strategic franchise prospects (i.e., organizations meeting geographic, sales volume and industry-specific criteria) to vertically or horizontally integrate a new division/franchise-- Develop engaging marketing/collateral materials (i.e., brochures, flyers, videos, advertisements, testimonials, success stories, web site content, press releases, announcements, letters, emails, invitations) -- Initiate contact with prospects and cultivate their interest throughout the lengthy sales process -- Create engaging, dynamic presentations describing the unique benefits of vertically integrating a Mighty franchise-- Assist franchisees interested in exiting system-- Continuously identify and implement new lead generation tools, capitalize on promotional opportunities and promote brand-awareness-- Craft high-level corporate presentations for CEO and Vice Presidents-- Support franchisees with marketing support and training-- Serve on internal communications teams-- FRANAD (franchise advertising) committee member: present ideas and discuss/decide how to utilize $2MM advertising fund Significant Accomplishments:-- Led project to completely overhaul MightyFranchise.com: hired and collaborated with design firm, worked with department heads, other corporate team members, franchisees and customers to produce all written content and provide imagery-- Spearheaded “elevator pitch” video project: hired firm, wrote script and produced video to provide a high-level overview of Mighty’s strategic franchise opportunity for potential prospects

B.S., Business Economics / Marketing

Education record