- Develop and execute integrated digital campaigns for different social platforms such as Facebook, Instagram, Youtube and Twitter- Responsible for content management for various language Faccebook pages including Hong Kong, Vietnam, Korea and Middle East- Knowledge of media spending on social platforms to provide timely strategy to drive successful campaigns- Provide post campaign reports with in-depth statistics and insights for analyzing performance and revamp social media… Show more - Develop and execute integrated digital campaigns for different social platforms such as Facebook, Instagram, Youtube and Twitter- Responsible for content management for various language Faccebook pages including Hong Kong, Vietnam, Korea and Middle East- Knowledge of media spending on social platforms to provide timely strategy to drive successful campaigns- Provide post campaign reports with in-depth statistics and insights for analyzing performance and revamp social media strategy for reaffirming brand identity and positioning Show less

The key responsiblity is to drive Cardmember loyalty and engagement through broad-scale Cardmember marketing programs for the HK American Express Consumer Card business; drive and execute end-to-end marketing campaigns, and is accountable for the successful delivery of campaigns and Cardmember communications, and adherence to all internal and external regulatory controls- Work with American Express HK, UK, India, Singapore offices for marketing projects- Develop and implement… Show more The key responsiblity is to drive Cardmember loyalty and engagement through broad-scale Cardmember marketing programs for the HK American Express Consumer Card business; drive and execute end-to-end marketing campaigns, and is accountable for the successful delivery of campaigns and Cardmember communications, and adherence to all internal and external regulatory controls- Work with American Express HK, UK, India, Singapore offices for marketing projects- Develop and implement programs to enhance cardmembers experience and digital engagement- Track and monitor programs after launch and make continuious improvement - Manage Marketing communication platforms to ensure compliance to internal and external regulatory standards and drive positive cardmember experiences- Other responsiblities include brainstorming and conceptualizing, CM list management, agency briefing, BTL Communications development and managing internal review Show less

- Prepare marketing campaigns, advertorial and large print ads.- Prepare TV interview script for company embassador - Marco Fu (HK snooker champion)- Coordinate with external marketing Agency