District Sales Manager
Recruited to refuel brand growth and ignite energy within a challenging business environment and declining dealer channel. Managed the entire product life cycle and flow of information including new product introductions, distribution, product assortment, allocations, budgets, forecasts, instant savings, price protection and end of life product transitions. Developed a strategic vision that maximized return on investments and ensured profitability in an extremely volatile, challenged and fast-paced market. Increased market share at key retailers throughout the Mid-Atlantic region against a negative growth trajectory. Developed the territory to represent the largest percentage of Authorized Dealers to achieve Elite Partner Status across the country.
