Tracy Keith Email & Phone Number

Omaha, NE, US

Omaha, Nebraska, US

Atlanta, Georgia, US

• Oversaw planning and development of all marketing content, including lead generation campaigns, sales collateral, trade shows, print and digital advertising, video, website development, podcasts, email, and social.
• Grew lead acquisition by over 400% through marketing campaigns, content development, and targeted industry efforts.
• Created new multimedia content hub on the Tigerpaw website; implemented content planning process and calendar.
• Collaborated with the sales team to develop ideal customer profile and personas, then mapped existing and future content to the buyer’s journey.
• Developed and executed a product launch marketing campaign into a new market, including a successful influencer campaign.
• Built coordinated campaign structure and implemented tracking metrics and success criteria for marketing programs and activities.

• Effective marketing starts with defining your goals. With over 25 years of marketing experience, I’ve helped companies develop and elevate their brands, improve internal and external communications, and implement.
• Constructing multichannel marketing campaigns and establishing KPIs
• Developing sales tools and content mapped to the buyer’s journey
• Creative briefs, blog posts, emails, case studies, presentations, ads
• Marketing department structure, roles, and processes
• Content and campaign planning

Omaha, NE, US

• Developed and nurtured key account relationships at digital marketing agency by building trust and delivering on-time solutions that met or exceeded client expectations.
• Developed and executed digital marketing campaigns to increase brand awareness, generate leads, and grow engagement throughout the sales funnel.
• Created and executed outreach campaigns and tools to improve Value-Added Reseller relationships and grow channel sales.
• Worked with team to develop customer personas, strategic messaging, and competitor marketing analysis.
• Communicated agency’s long-term value to the client by delivering marketing plans and digital strategy recommendations, successfully executing quick-turn initiatives, and implementing new marketing automation and.

Omaha, NE, US

• As the first to hold this position, I built out the marketing function to elevate Lozier’s brand. Planned, developed, and implemented Lozier’s marketing strategies including communications, product design concepts.
• Created Marketing roles and processes, goals and annual marketing plan. Led collaborative team efforts to support internal customers through creative development, project management, and on-time delivery.
• Developed corporate brand strategy and improved visibility of the Lozier brand. Integrated brand positioning in internal and external communication, including training for internal teams.
• Orchestrated internal and external communication through a major acquisition and subsequent divestment. Developed new corporate brand identity for acquired markets.
• Led complete rebuild of the company website, including new content development and structure.
• Researched and implemented project management and time tracking software to provide insight into department's efficiency and workload and to measure the impact of various customers' needs on the company's internal costs.

Omaha, NE, US

Managed communications, marketing, and advertising activities to generate leads for consumer and B2B market research agency. Wrote and produced blog posts, press releases, case studies, emails, sales presentations, newsletters and other materials to showcase thought leadership and generate sales opportunities. Created content marketing plan to meet.

Omaha, Nebraska, US

Developed and implemented the sales and marketing plans for the over $125 million Mail Order division. Created marketing campaign offers, merchandised product selections, set prices, and identified target markets and segmentation strategies to reach sales, bottom-line, and customer acquisition goals. Directed creative development of all marketing.

Omaha, Nebraska, US

Constructed comprehensive, annual marketing plan promoting Omaha Steaks Stores nationwide plus local store marketing efforts. Built and executed cross-platform marketing campaigns for lead generation and sales growth. Also directed B2B marketing efforts and established lead generation, lead development, and customer retention strategies for this area..