Tracy Keith Email and Phone Number
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My passion is around building things: strategic plans, campaigns, relationships, messaging…I construct the framework that allows the creative to shine and helps my team to achieve their potential. Because marketing without strategy is really just decoration. I’ve held marketing leadership roles in a wide range of industries: SaaS, manufacturing, gourmet food retail, professional services, and more. I’ve worked in marketing departments of one (that was me) to 30, with budgets all over the spectrum. In a recent role, I elevated the brand and helped position my company for a successful sale, both as department leader and as a member of the executive leadership team. I currently develop go-to-market plans for a wide variety of clients and budgets, bringing long-range vision and an integrated approach that powers growth.My career experience includes:- Constructing multichannel marketing campaigns and KPIs- Sales enablement and relationship building- Lead generation campaigns and full funnel marketing- Creative briefs, blog posts, emails, case studies, presentations, and more- Building marketing departments, roles, and processes- Content planning and development mapped to the buyer’s journey- Social media management- Website strategy, copy, and design direction- Budgeting and strategic planning- Facilitating key messaging and creative development sessions- Rebranding and brand development and management- Product launch marketing and communication- Trade show and event planning and execution- Marketing campaign testing and analysisGallup Strengths Finder: Individualization, Learner, Achiever, Arranger, Strategic
Obi Creative
View- Website:
- obicreative.com
- Employees:
- 81
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Vice President, Integrated MarketingObi CreativeOmaha, Ne, Us
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Director Of Marketing StrategyObi Creative Nov 2023 - PresentOmaha, Nebraska, Us
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Director Of MarketingTigerpaw Software May 2021 - Aug 2023Atlanta, Georgia, UsOversaw planning and development of all marketing content, including lead generation campaigns, sales collateral, trade shows, print and digital advertising, video, website development, podcasts, email, and social media. Member of the Tigerpaw Leadership Team.• Grew lead acquisition by over 400% through marketing campaigns, content development, and targeted industry efforts.• Created new multimedia content hub on the Tigerpaw website; implemented content planning process and calendar.• Collaborated with the sales team to develop ideal customer profile and personas, then mapped existing and future content to the buyer’s journey.• Developed and executed a product launch marketing campaign into a new market, including a successful influencer campaign.• Built coordinated campaign structure and implemented tracking metrics and success criteria for marketing programs and activities. -
OwnerTk Strategic Communications Apr 2020 - Jun 2021Effective marketing starts with defining your goals. With over 25 years of marketing experience, I’ve helped companies develop and elevate their brands, improve internal and external communications, and implement marketing initiatives that drive sales and profitability. If you’re looking for an assessment of your current marketing program or new ideas to grow your business, let's talk!Key areas I can help:• Constructing multichannel marketing campaigns and establishing KPIs• Developing sales tools and content mapped to the buyer’s journey• Creative briefs, blog posts, emails, case studies, presentations, ads• Marketing department structure, roles, and processes• Content and campaign planning• Social media management• Website strategy, copy, and design direction• Budgeting and strategic planning• Facilitating key messaging and creative development sessions• Rebranding and brand development and management• Product launch marketing and communication• Trade show and event planning and execution• Marketing campaign testing and analysisFor more information, visit tracykeith.com or email tracy@TracyKeith.com. -
Account DirectorPeer Sales Agency Jul 2020 - Mar 2021Omaha, Ne, UsDeveloped and nurtured key account relationships at digital marketing agency by building trust and delivering on-time solutions that met or exceeded client expectations.• Developed and executed digital marketing campaigns to increase brand awareness, generate leads, and grow engagement throughout the sales funnel. • Created and executed outreach campaigns and tools to improve Value-Added Reseller relationships and grow channel sales. • Worked with team to develop customer personas, strategic messaging, and competitor marketing analysis. • Communicated agency’s long-term value to the client by delivering marketing plans and digital strategy recommendations, successfully executing quick-turn initiatives, and implementing new marketing automation and analytics tools. -
Director Of MarketingLozier Corporation May 2014 - Mar 2020Omaha, Ne, UsAs the first to hold this position, I built out the marketing function to elevate Lozier’s brand. Planned, developed, and implemented Lozier’s marketing strategies including communications, product design concepts, sales support materials, trade shows, advertising, video, website development, and social media.• Created Marketing roles and processes, goals and annual marketing plan. Led collaborative team efforts to support internal customers through creative development, project management, and on-time delivery.• Developed corporate brand strategy and improved visibility of the Lozier brand. Integrated brand positioning in internal and external communication, including training for internal teams.• Orchestrated internal and external communication through a major acquisition and subsequent divestment. Developed new corporate brand identity for acquired markets. • Led complete rebuild of the company website, including new content development and structure.• Researched and implemented project management and time tracking software to provide insight into department's efficiency and workload and to measure the impact of various customers' needs on the company's internal costs.• Implemented new, game-changing sales enablement platform to improve sales team effectiveness and efficiency. Led content organization and development to build out tool assets; delivered training and defined measurements.• Partnered with cross-functional team to develop and implement new go-to-market process for product development. -
Marketing & Public Relations ManagerThe Msr Group Aug 2011 - May 2014Omaha, Ne, UsManaged communications, marketing, and advertising activities to generate leads for consumer and B2B market research agency. Wrote and produced blog posts, press releases, case studies, emails, sales presentations, newsletters and other materials to showcase thought leadership and generate sales opportunities. Created content marketing plan to meet prospect needs at multiple points in the sales cycle. Delivered corporate rebranding to support strategic vision. Directed website redesign; developed and implemented all website content and managed social media. Introduced marketing automation system and initiated development of lead capture and nurturing program. -
Sales And Marketing ManagerOmaha Steaks Mar 2008 - Apr 2010Omaha, Nebraska, UsDeveloped and implemented the sales and marketing plans for the over $125 million Mail Order division. Created marketing campaign offers, merchandised product selections, set prices, and identified target markets and segmentation strategies to reach sales, bottom-line, and customer acquisition goals. Directed creative development of all marketing components. Managed work of Retail and B2B marketing management and staff. -
Marketing ManagerOmaha Steaks Sep 2002 - Mar 2008Omaha, Nebraska, UsConstructed comprehensive, annual marketing plan promoting Omaha Steaks Stores nationwide plus local store marketing efforts. Built and executed cross-platform marketing campaigns for lead generation and sales growth. Also directed B2B marketing efforts and established lead generation, lead development, and customer retention strategies for this area. Supervised Retail and B2B marketing management and staff.
Tracy Keith Skills
Tracy Keith Education Details
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University Of Nebraska-LincolnMarketing
Frequently Asked Questions about Tracy Keith
What company does Tracy Keith work for?
Tracy Keith works for Obi Creative
What is Tracy Keith's role at the current company?
Tracy Keith's current role is Vice President, Integrated Marketing.
What is Tracy Keith's email address?
Tracy Keith's email address is tr****@****aks.com
What is Tracy Keith's direct phone number?
Tracy Keith's direct phone number is +140245*****
What schools did Tracy Keith attend?
Tracy Keith attended University Of Nebraska-Lincoln.
What skills is Tracy Keith known for?
Tracy Keith has skills like Email Marketing, Direct Marketing, Marketing Strategy, Direct Mail, Advertising, Marketing Communications, Leadership, Multi Channel Marketing, Copywriting, B2b Marketing, Strategic Planning, B2b.
Who are Tracy Keith's colleagues?
Tracy Keith's colleagues are Meredith Warren, Shaun Greene, Sisay Getnet, Ivana Němcová, Sophia Berglund, Megan Mahloch, Benson Okafor.
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